The Foundation for Full-Service Banks

1st Tag (1970)

Visuals: On a blue background, the letters of the text "A FULL SERVICE BANK" zoom out letter by letter. Then, a white frame in the shape of a circle zooms out.

Variant: On the beginning of a 1970 re-run of Dr. Seuss' How the Grinch Stole Christmas!, the logo plays in reverse.

Technique: Cel animation.

Audio: A twenty-one-note synth jingle with a male voiceover saying "Whatever your banking needs, look for this symbol of service".

Availability: Outside of commercials, it was featured at the beginning of a 1970 re-run of Dr. Seuss' How the Grinch Stole Christmas!.

2nd Tag (1971)

Visuals: On a blue background is the Full Service Bank logo from before with a white border. The logo zooms out slightly, and text reading "Helping is Our Business" appears under the logo. The logo and the slogan fades out as the following text fades in:Brought to you by
FOUNDATION FOR
FULL SERVICE BANKS

Technique: Cel animation.

Audio: The ending of the commercial.

3rd Tag (1972)

Visuals: On a blue background is the Full Service Bank logo from before with a white border, with a registered trademark symbol added next to the "K". The logo then fades out as the following text fades in:FOUNDATION FOR
FULL SERVICE BANKS

Technique: Cel animation.

Audio: The ending of the commercial.

4th Tag (1987)

Visuals: The logo from before fades in over the last moments of the commercial. The footage then fades to black, and text reading "AMERICAN BUSINESS AGENCY" fades in under the logo.

Technique: Fading effects.

Audio: The ending of the commercial.