The Foundation for Full-Service Banks
Gray Flannel Videos
Tag (1970)
Visuals: On a blue background, the letters of the text "A FULL SERVICE BANK" zoom out letter by letter. Then, a white frame in the shape of a circle zooms out.
Technique: Cel animation.
Audio: A twenty-one-note synth jingle
Availability: Outside of commercials, this tag was featured at the beginning of a 1970 re-run of Dr. Seuss' How the Grinch Stole Christmas!.
2nd Tag (1971)
FOUNDATION FOR
FULL SERVICE BANKS
Technique: Cel animation.
Audio: The ending of the commercial.
Availability: Seen on a commercial aired during 1971 promoting their business.
3rd Tag (1972)
FULL SERVICE BANKS
Technique: Cel animation.
Audio: The ending of the commercial.
Availability: Seen on a commercial aired during 1972 promoting their business.
4th Tag (1987)
Visuals: The logo from before fades in over the last moments of the commercial. The footage then fades to black, and text reading "AMERICAN BUSINESS AGENCY" fades in under the logo.
Technique: Fading effects.
Audio: The ending of the commercial.
Availability: Seen on a commercial aired during 1978 promoting their business.