m Text replacement - "FX/SFX:" to "Technique:" |
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'''Variant:''' A rare variant exists, where we see a globe in a cloudy background. We zoom in to the USA, and we see the letters "American Broadcasting Company" zoom towards us. |
'''Variant:''' A rare variant exists, where we see a globe in a cloudy background. We zoom in to the USA, and we see the letters "American Broadcasting Company" zoom towards us. |
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''' |
'''Technique:''' None or in the globe variant, the globe spinning and the letters zooming. |
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'''Music/Sounds:''' An announcer is heard saying "This is ABC, the American Broadcasting Company." |
'''Music/Sounds:''' An announcer is heard saying "This is ABC, the American Broadcasting Company." |
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'''Logo:''' Just the word "{{Font|Times New Roman|'''ABC'''}}" in a camera lens. |
'''Logo:''' Just the word "{{Font|Times New Roman|'''ABC'''}}" in a camera lens. |
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''' |
'''Technique:''' Just the camera lens opening a-la the CBS "Shutter eye". |
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'''Music/Sounds:''' An announcer says "This is ABC Television Network." |
'''Music/Sounds:''' An announcer says "This is ABC Television Network." |
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*Another animated variant has the ABC text zoom in surrounded by a star shape, which continues to zoom until it goes beyond the circle and is no longer visible, leaving just the text in the circle. |
*Another animated variant has the ABC text zoom in surrounded by a star shape, which continues to zoom until it goes beyond the circle and is no longer visible, leaving just the text in the circle. |
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''' |
'''Technique:''' None on the regular variant. The other variant has brightened. |
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'''Music/Sounds:''' An announcer says "This is ABC Television Network." |
'''Music/Sounds:''' An announcer says "This is ABC Television Network." |
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'''Logo:''' We see a prototype version of the current ABC logo, which is a giant lowercase A with "abc" situated within it. |
'''Logo:''' We see a prototype version of the current ABC logo, which is a giant lowercase A with "abc" situated within it. |
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''' |
'''Technique:''' None. |
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'''Music/Sounds:''' An announcer says "This has been an ABC Television Network Presentation." |
'''Music/Sounds:''' An announcer says "This has been an ABC Television Network Presentation." |
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*There is a B&W variant. |
*There is a B&W variant. |
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''' |
'''Technique:''' All 2D animation. |
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'''Music/Sounds:''' A dramatic horn fanfare, coupled with a man saying "This is an ABC color presentation." Sometimes, the announcer is not used. |
'''Music/Sounds:''' A dramatic horn fanfare, coupled with a man saying "This is an ABC color presentation." Sometimes, the announcer is not used. |
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'''Logo:''' Pretty much a still of the ABC logo with some trails. |
'''Logo:''' Pretty much a still of the ABC logo with some trails. |
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''' |
'''Technique:''' None. |
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'''Music/Sounds:''' The closing theme of the show. |
'''Music/Sounds:''' The closing theme of the show. |
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'''Logo:''' A still Image of an Oscar award which is shining, on a red background. Next to the Oscar award is "Academy Awards" in white, and underneath it is the ABC logo at the time. |
'''Logo:''' A still Image of an Oscar award which is shining, on a red background. Next to the Oscar award is "Academy Awards" in white, and underneath it is the ABC logo at the time. |
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''' |
'''Technique:''' None, unless you count the fade-out. |
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'''Music/Sounds:''' An announcer saying "Marcus Welby MD and The Dick Cavett Show will not be seen tonight so, that we may bring you to live color coverage of the 42nd Annual Awards of the 'Academy of Motion Picture Arts and Sciences" |
'''Music/Sounds:''' An announcer saying "Marcus Welby MD and The Dick Cavett Show will not be seen tonight so, that we may bring you to live color coverage of the 42nd Annual Awards of the 'Academy of Motion Picture Arts and Sciences" |
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* There is another promo variant, which is the same as the previous one, but the silhouettes of the people are deleted in favor of the yellow text "this is the place to be!", which zooms in. This process repeats itself many times before it fades out. |
* There is another promo variant, which is the same as the previous one, but the silhouettes of the people are deleted in favor of the yellow text "this is the place to be!", which zooms in. This process repeats itself many times before it fades out. |
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''' |
'''Technique:''' The ABC logo zooming out and splitting into copies. Pretty standard 1970s scanimation. |
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'''Music/Sounds:''' The campaign's song, "This is the Place to Be" |
'''Music/Sounds:''' The campaign's song, "This is the Place to Be" |
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'''Logo:''' On a brown background, we see several yellow lines appearing, forming a yellow grid. The grid turns red as the grid's squares morph into circles. The circles then converge into a single circle, which flips into the "ABC" wordmark in white, which zooms in. The background turns black as this happens. |
'''Logo:''' On a brown background, we see several yellow lines appearing, forming a yellow grid. The grid turns red as the grid's squares morph into circles. The circles then converge into a single circle, which flips into the "ABC" wordmark in white, which zooms in. The background turns black as this happens. |
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''' |
'''Technique:''' All Scanimate animation done by Computer Animation Industries. |
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'''Music/Sounds:''' A synthesized warbling theme as the logo forms, followed by a droning tune when the wordmark zooms in. |
'''Music/Sounds:''' A synthesized warbling theme as the logo forms, followed by a droning tune when the wordmark zooms in. |
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'''Variant:''' The logo described is the main logo, but this logo is used for promos of shows from the period as well. |
'''Variant:''' The logo described is the main logo, but this logo is used for promos of shows from the period as well. |
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''' |
'''Technique:''' The clips disappearing, the text zooming in and fading out, the logo fading in. |
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'''Music/Sounds:''' One clip has audio, which is heard before the music starts. The music itself includes, in the beginning, a 7-note bass playing with a 7-note trumpet that starts at the third bass note and is at a faster pace. Then, groovy music plays, as a choir sings "What you see on ABC this fall you'll be talking about", then a man finishes the slogan saying "Tomorrow!". The choir then sings that same line and holds it for a bit. |
'''Music/Sounds:''' One clip has audio, which is heard before the music starts. The music itself includes, in the beginning, a 7-note bass playing with a 7-note trumpet that starts at the third bass note and is at a faster pace. Then, groovy music plays, as a choir sings "What you see on ABC this fall you'll be talking about", then a man finishes the slogan saying "Tomorrow!". The choir then sings that same line and holds it for a bit. |
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'''Variant:''' There's a version where the logo is still. This was mainly used as a secondary ident. |
'''Variant:''' There's a version where the logo is still. This was mainly used as a secondary ident. |
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''' |
'''Technique:''' The text and ABC logo rising up. The effects were pretty nifty for 1975, but it was starting to become mainstream to see glints and glows everywhere at around this time. Cel animation by Robert Abel and Associates. |
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'''Music/Sounds:''' The campaign's song "Welcome to the Bright New World on ABC." |
'''Music/Sounds:''' The campaign's song "Welcome to the Bright New World on ABC." |
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*'''WOKR-TV 13 (Rochester, New York; now known as WHAM-TV):''' There's a byline with "WOKR TV13" on top and "Rochester, N.Y." on the bottom. |
*'''WOKR-TV 13 (Rochester, New York; now known as WHAM-TV):''' There's a byline with "WOKR TV13" on top and "Rochester, N.Y." on the bottom. |
||
''' |
'''Technique:''' The sparkles forming the text, followed by the shining of the ABC logo. |
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'''Music/Sounds:''' The campaign's song "Let Us Be The One", which is based on the song "Let Me Be The One" by The Carpenters. |
'''Music/Sounds:''' The campaign's song "Let Us Be The One", which is based on the song "Let Me Be The One" by The Carpenters. |
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*'''KTRK-TV 13 (Houston, Texas):''' The station's logo replaces the ABC logo. |
*'''KTRK-TV 13 (Houston, Texas):''' The station's logo replaces the ABC logo. |
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''' |
'''Technique:''' The sparkles floating down and the logo zooming in. Cel animation by Harry Marks. |
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'''Music/Sounds:''' The campaign's song "Still The One," which is based on a song with the same name by Orleans. |
'''Music/Sounds:''' The campaign's song "Still The One," which is based on a song with the same name by Orleans. |
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*''' KSEE-TV 47 (Fresno, California; now known as KGPE-TV and now a CBS affiliate):''' The station's logo replaces the ABC logo. |
*''' KSEE-TV 47 (Fresno, California; now known as KGPE-TV and now a CBS affiliate):''' The station's logo replaces the ABC logo. |
||
''' |
'''Technique:''' The streaks passing by and the rainbow circling the ABC logo. Cel animation by Sullivan and Marks. |
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'''Music/Sounds:''' The campaign's song "We're The One," which is based on "You're The One" by Glen Campbell or silent. The Nine variant has an instrumental version of the song. The Canal 13 Argentina variant instead has a sampling of the track "World Champion" by Keith Mansfield with a Spanish announcer saying "LS 85 Television Canal 13, Buenos Aires". |
'''Music/Sounds:''' The campaign's song "We're The One," which is based on "You're The One" by Glen Campbell or silent. The Nine variant has an instrumental version of the song. The Canal 13 Argentina variant instead has a sampling of the track "World Champion" by Keith Mansfield with a Spanish announcer saying "LS 85 Television Canal 13, Buenos Aires". |
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*'''KOVR-TV 13 (Sacramento-Stockon, California):''' The station's logo with the tagline "13 Belongs" is on the bottom-right corner with a stripe connecting to the logo, and the words "You Are Watching KOVR Stockon-Sacramento" appear on the bottom-left corner. |
*'''KOVR-TV 13 (Sacramento-Stockon, California):''' The station's logo with the tagline "13 Belongs" is on the bottom-right corner with a stripe connecting to the logo, and the words "You Are Watching KOVR Stockon-Sacramento" appear on the bottom-left corner. |
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''' |
'''Technique:''' The flashes and the streaks shooting through the lines. Cel animation by Harry Marks. |
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'''Music/Sounds:''' A slower-upbeat version of the song from the last logo. Rearranged by JAM Creative Productions. |
'''Music/Sounds:''' A slower-upbeat version of the song from the last logo. Rearranged by JAM Creative Productions. |
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*'''WJZ-TV 13 (Baltimore, Maryland; now owned by CBS):''' The station's logo replaces the ABC logo and there's a byline with the words "WJZ-TV BALTIMORE" at the bottom. |
*'''WJZ-TV 13 (Baltimore, Maryland; now owned by CBS):''' The station's logo replaces the ABC logo and there's a byline with the words "WJZ-TV BALTIMORE" at the bottom. |
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''' |
'''Technique:''' The circle spinning. CGI by Marks and Marks. |
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'''Music/Sounds:''' The campaign's song "You and Me." |
'''Music/Sounds:''' The campaign's song "You and Me." |
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* '''WBAK-TV 38 (Terre Haute, Indiana; now known as WAWV-TV):''' The station's logo replaces the ABC logo and the words "WBAK-TV 38" and "TERRE HAUTE" with the ABC logo at the bottom. |
* '''WBAK-TV 38 (Terre Haute, Indiana; now known as WAWV-TV):''' The station's logo replaces the ABC logo and the words "WBAK-TV 38" and "TERRE HAUTE" with the ABC logo at the bottom. |
||
''' |
'''Technique:''' Impressive animation for the early '80s which still holds up well today. Cel animation by Harry Marks. |
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'''Music/Sounds:''' The campaign's song "Now is The Time" composed by Frank Gari and Artie Schroeck or silent. |
'''Music/Sounds:''' The campaign's song "Now is The Time" composed by Frank Gari and Artie Schroeck or silent. |
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*'''WGXA-TV (Macon, Georgia)ː''' It's different. We see a blue/green comet make "The Macon Spirit" with the channel number seen. We then see the print ABC logo & "WGXA-TV" below. Then, it "shines". |
*'''WGXA-TV (Macon, Georgia)ː''' It's different. We see a blue/green comet make "The Macon Spirit" with the channel number seen. We then see the print ABC logo & "WGXA-TV" below. Then, it "shines". |
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''' |
'''Technique:''' The star coming down, the ABC text shooting down onto the circle, etc. Cel animation by Harry Marks. |
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'''Music/Sounds:''' The campaign's song "Come On Along." Composed by Frank Gari and Artie Schroeck. |
'''Music/Sounds:''' The campaign's song "Come On Along." Composed by Frank Gari and Artie Schroeck. |
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* KMBC in Kansas City, Missouri |
* KMBC in Kansas City, Missouri |
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''' |
'''Technique:''' The ABC logo and the text shining. Cel animation by Harry Marks. |
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'''Music/Sounds:''' The campaign's song, "That Special Feeling" composed by Frank Gari, or the announcer (Bill Rice) saying "This is ABC." |
'''Music/Sounds:''' The campaign's song, "That Special Feeling" composed by Frank Gari, or the announcer (Bill Rice) saying "This is ABC." |
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* KMBC in Kansas City, Missouri |
* KMBC in Kansas City, Missouri |
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''' |
'''Technique:''' The ABC logo with dots that are supposed to be spotlighted. CGI by Bo Gehring and Associates. |
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'''Music/Sounds:''' The campaign's song, "We're With You" composed by Frank Gari, or the announcer (Bill Rice) saying "This is ABC." |
'''Music/Sounds:''' The campaign's song, "We're With You" composed by Frank Gari, or the announcer (Bill Rice) saying "This is ABC." |
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*GTV-9, TCN-9, and NWS-9 in Australia (not affiliated with the American Broadcasting Company, but continuing a long tradition of adapting American network campaigns) |
*GTV-9, TCN-9, and NWS-9 in Australia (not affiliated with the American Broadcasting Company, but continuing a long tradition of adapting American network campaigns) |
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''' |
'''Technique:''' The streaks going up on and off the screen and the ABC logo shining. CGI by Cranston Csuri Productions. |
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'''Music/Sounds:''' The campaign's song, "You'll Love It!" (based on Randy Newman's "I Love L.A.") composed by Frank Gari, or the announcer (Bill Rice) saying "This is ABC." |
'''Music/Sounds:''' The campaign's song, "You'll Love It!" (based on Randy Newman's "I Love L.A.") composed by Frank Gari, or the announcer (Bill Rice) saying "This is ABC." |
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*WAAY in Huntsville, Alabama |
*WAAY in Huntsville, Alabama |
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''' |
'''Technique:''' TBA. |
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'''Music/Sounds:''' The campaign's song, "We Belong Together", sung by Aretha Franklin and Leon Russell. |
'''Music/Sounds:''' The campaign's song, "We Belong Together", sung by Aretha Franklin and Leon Russell. |
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*KVIA in El Paso, Texas |
*KVIA in El Paso, Texas |
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''' |
'''Technique:''' TBA. |
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'''Music/Sounds:''' TBA. |
'''Music/Sounds:''' TBA. |
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'''Variant:''' A still variant exists. |
'''Variant:''' A still variant exists. |
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''' |
'''Technique:''' The logos zooming out, the text writing. CGI by Pacific Data Images. None for the still variant. |
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'''Music/Sounds:''' An upbeat funk tune, arranged from "Dancing in the Street" composed by Non-Stop Music. The still variant just has an announcer saying "This is ABC". |
'''Music/Sounds:''' An upbeat funk tune, arranged from "Dancing in the Street" composed by Non-Stop Music. The still variant just has an announcer saying "This is ABC". |
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*WCVB in Boston, Massachusetts |
*WCVB in Boston, Massachusetts |
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''' |
'''Technique:''' TBA. |
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'''Music/Sounds:''' The campaign's third song, which is a mix of the songs "Shout" by the Isley Brothers and "Mockingbird" by Carly Simon and James Taylor. |
'''Music/Sounds:''' The campaign's third song, which is a mix of the songs "Shout" by the Isley Brothers and "Mockingbird" by Carly Simon and James Taylor. |
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*WVNY in Burlington, Vermont/Plattsburgh, New York* |
*WVNY in Burlington, Vermont/Plattsburgh, New York* |
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''' |
'''Technique:''' TBA. |
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'''Music/Sounds:''' TBA. |
'''Music/Sounds:''' TBA. |
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*WVUE in New Orleans, Louisiana (same as above)* |
*WVUE in New Orleans, Louisiana (same as above)* |
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''' |
'''Technique:''' TBA. |
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'''Music/Sounds:''' TBA. |
'''Music/Sounds:''' TBA. |
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* KEYT in Santa Barbara, California |
* KEYT in Santa Barbara, California |
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''' |
'''Technique:''' TBA. |
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'''Music/Sounds:''' TBA. |
'''Music/Sounds:''' TBA. |
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*WVNY in Burlington, Vermont* |
*WVNY in Burlington, Vermont* |
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''' |
'''Technique:''' TBA. |
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'''Music/Sounds:''' TBA. |
'''Music/Sounds:''' TBA. |
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'''Variant:''' Talent variations of the ID exist, where black-and-white pictures of the show's stars are seen before cutting to the usual ending. |
'''Variant:''' Talent variations of the ID exist, where black-and-white pictures of the show's stars are seen before cutting to the usual ending. |
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''' |
'''Technique:''' The shapes moving. 2D animation by Pittard Sullivan and Troika, however three of the 2000 idents were done by Primal Screen, and four of the 2001 idents were done by Belief. |
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'''Music/Sounds:''' Depends on the variant. Composed by Mad Bus Music. |
'''Music/Sounds:''' Depends on the variant. Composed by Mad Bus Music. |
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'''Variant:''' The ID is sometimes shortened for local commercial breaks. Another version exists where the text is located directly below the logo, presumably to make room for a station identification logo. |
'''Variant:''' The ID is sometimes shortened for local commercial breaks. Another version exists where the text is located directly below the logo, presumably to make room for a station identification logo. |
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''' |
'''Technique:''' Computer animation by Troika Design Group. |
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'''Music/Sounds:''' The ABC theme, but dramatized and an extra note at the beginning. This gets shortened to the 2nd note on the shortened variant. Composed by Wow and Flutter music. |
'''Music/Sounds:''' The ABC theme, but dramatized and an extra note at the beginning. This gets shortened to the 2nd note on the shortened variant. Composed by Wow and Flutter music. |
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Line 1,368: | Line 1,368: | ||
*If you look closely, the a's tail is slightly longer. |
*If you look closely, the a's tail is slightly longer. |
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''' |
'''Technique:''' 2D computer animation. |
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'''Music/Sounds:''' A guitar note, ending in a string rendition of the ABC theme. Composed by Tonal Sound and Elias Associates. Sometimes the announcer says "You're watching ABC". |
'''Music/Sounds:''' A guitar note, ending in a string rendition of the ABC theme. Composed by Tonal Sound and Elias Associates. Sometimes the announcer says "You're watching ABC". |
||
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'''Variant:''' Like the 33rd ID, there is a localized version of the ident where the text is on the right side of the logo, a la the previous ident. |
'''Variant:''' Like the 33rd ID, there is a localized version of the ident where the text is on the right side of the logo, a la the previous ident. |
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''' |
'''Technique:''' Simple CGI animation. |
||
'''Music/Sounds:''' A triumphant, news-like rendition of the ABC fanfare. Composed by Tonal Sound. |
'''Music/Sounds:''' A triumphant, news-like rendition of the ABC fanfare. Composed by Tonal Sound. |
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'''Variants:''' Localized variants have the slogan moved to the top to make room for station logos. |
'''Variants:''' Localized variants have the slogan moved to the top to make room for station logos. |
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''' |
'''Technique:''' Advanced computer animation. |
||
'''Music/Sounds:''' Same as the 36th ID, combined with whooshes. |
'''Music/Sounds:''' Same as the 36th ID, combined with whooshes. |
||
Line 1,422: | Line 1,422: | ||
'''Logo:''' A shiny {{color|#00a2ff|blue}} disc zooms out on a white background. This turns out to be an reflection inside the ABC logo, which then zooms out on a white background filled with blue bubbles and streaks. "America's Broadcasting Company" appears one by one. |
'''Logo:''' A shiny {{color|#00a2ff|blue}} disc zooms out on a white background. This turns out to be an reflection inside the ABC logo, which then zooms out on a white background filled with blue bubbles and streaks. "America's Broadcasting Company" appears one by one. |
||
''' |
'''Technique:''' 2D computer animation. |
||
'''Music/Sounds:''' An orchestral-pop rendition of the ABC tune. |
'''Music/Sounds:''' An orchestral-pop rendition of the ABC tune. |
||
Line 1,485: | Line 1,485: | ||
*WZVN in Naples-Fort Myers, Florida |
*WZVN in Naples-Fort Myers, Florida |
||
''' |
'''Technique:''' CGI animation by Troika. |
||
'''Music/Sounds:''' A soft majestic rendition of the four-note ABC News fanfare for the dark variant. However, the bright variants have a soft synthesized rendition of the ABC theme, ending in a deep sounder. |
'''Music/Sounds:''' A soft majestic rendition of the four-note ABC News fanfare for the dark variant. However, the bright variants have a soft synthesized rendition of the ABC theme, ending in a deep sounder. |
||
Line 1,499: | Line 1,499: | ||
'''Logo:''' We start with the letters "'''ABC''" in its characteristic trademarked font suddenly appearing on the screen. They zoom out, revealing the rest of the 2013 ABC logo. As it zooms out, slowly decelerating, the light shining on it, in a similar shade to the background of the previous logo, becomes slightly darker. When the logo fills about half of the screen, the background fades to black, with continuous glowing around the logo. The logo slowly zooms out. |
'''Logo:''' We start with the letters "'''ABC''" in its characteristic trademarked font suddenly appearing on the screen. They zoom out, revealing the rest of the 2013 ABC logo. As it zooms out, slowly decelerating, the light shining on it, in a similar shade to the background of the previous logo, becomes slightly darker. When the logo fills about half of the screen, the background fades to black, with continuous glowing around the logo. The logo slowly zooms out. |
||
''' |
'''Technique:''' CGI by Loyalkaspar. |
||
'''Music/Sounds:''' Same as the previous ID, but the ABC jingle is absent. This is basically the last note of the 2007-2012 ABC Entertainment logos. |
'''Music/Sounds:''' Same as the previous ID, but the ABC jingle is absent. This is basically the last note of the 2007-2012 ABC Entertainment logos. |
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Line 1,514: | Line 1,514: | ||
'''Logo:''' On a large black circle on a {{color|red}} background, we see the ABC logo in the center. Thick and thin, white and {{color|red}} lines are swirling and drawing themselves around the logo, with the black circle slowly growing in size. |
'''Logo:''' On a large black circle on a {{color|red}} background, we see the ABC logo in the center. Thick and thin, white and {{color|red}} lines are swirling and drawing themselves around the logo, with the black circle slowly growing in size. |
||
''' |
'''Technique:''' Simple 2D animation. Done by The New Blank. |
||
'''Music/Sounds:''' A new jingle with heavy drum music (based on the music ABC used in their branding at the time. Known as "Heroes," a piece written by Matthew Kajcienski of DreamArtists Music (a producer known for many other tunes on ABC) and performed with vocalist Taylor Carroll, created specifically for the network and their 2015 branding campaign.) ending with a vocal rendition of the ABC theme. |
'''Music/Sounds:''' A new jingle with heavy drum music (based on the music ABC used in their branding at the time. Known as "Heroes," a piece written by Matthew Kajcienski of DreamArtists Music (a producer known for many other tunes on ABC) and performed with vocalist Taylor Carroll, created specifically for the network and their 2015 branding campaign.) ending with a vocal rendition of the ABC theme. |
||
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*On ABC's preroll, a completely different animation is seen. On a dark gray background, we see a {{color|red}} circle, with three smaller black ones inside. The three circles zoom out one after the other, with the first one already formed as “A”. The circles zoom back up sequentially, while morphing into their respective letters, forming “ABC”. with "ORIGINAL" also in red beside the ABC logo. As that is happening, spinning black/dark blue gradient circles fade in behind the logo. |
*On ABC's preroll, a completely different animation is seen. On a dark gray background, we see a {{color|red}} circle, with three smaller black ones inside. The three circles zoom out one after the other, with the first one already formed as “A”. The circles zoom back up sequentially, while morphing into their respective letters, forming “ABC”. with "ORIGINAL" also in red beside the ABC logo. As that is happening, spinning black/dark blue gradient circles fade in behind the logo. |
||
''' |
'''Technique:''' 2D animation designed by Trollback+Company. |
||
'''Music/Sounds:''' A snap, then a 3-note synth fanfare, which is the modified version of the ABC jingle introduced that year. Composed by YouTooCanWoo. |
'''Music/Sounds:''' A snap, then a 3-note synth fanfare, which is the modified version of the ABC jingle introduced that year. Composed by YouTooCanWoo. |
The American Broadcasting Company (ABC) is an American multinational commercial broadcast television network that is a flagship property of Walt Disney Television. Launched in 1927 as the NBC-operated radio network NBC Blue Network, and after it became an independent radio network in 1945, it extended its operations to television in 1948, following in the footsteps of CBS and NBC. ABC has eight owned-and-operated and over 232 affiliated television stations throughout the United States and its territories. Some ABC-affiliated stations can also be seen in Canada via pay-television providers.
Logo: On a gradient background, we see a map of the United States. In front of the map, we see:
in the middle of the screen.
Variant: A rare variant exists, where we see a globe in a cloudy background. We zoom in to the USA, and we see the letters "American Broadcasting Company" zoom towards us.
Technique: None or in the globe variant, the globe spinning and the letters zooming.
Music/Sounds: An announcer is heard saying "This is ABC, the American Broadcasting Company."
Music/Sounds Variant: A variant exists where the announcer says: "The preceding program, originally telecast by ABC in New York (or in rare cases, Chicago or Hollywood) has come to you by special video recording. This is ABC, the American Broadcasting Company."
Availability: Extinct. This logo has been spotted on Tales of Tomorrow and some other programs at the time.
Logo: Just the word "ABC" in a camera lens.
Technique: Just the camera lens opening a-la the CBS "Shutter eye".
Music/Sounds: An announcer says "This is ABC Television Network."
Music/Sounds Variant: A different variant exists where the announcer says "The preceding program, originally telecast by ABC in New York, is accompanied by a special video recording. This is ABC, the American Broadcasting Company."
Availability: Extinct.
Logo: An eagle with a bolt through its head, and the text "ABC" is at the bottom where the feathers are sticking out.
Variants:
Technique: None on the regular variant. The other variant has brightened.
Music/Sounds: An announcer says "This is ABC Television Network."
Availability: Ultra rare. Can be found on ABC releases from that time. It has recently been spotted on a Disney+ print of an episode of The Mickey Mouse Club.
Logo: We see a prototype version of the current ABC logo, which is a giant lowercase A with "abc" situated within it.
Technique: None.
Music/Sounds: An announcer says "This has been an ABC Television Network Presentation."
Availability: Ultra rare. Seen on a Digiview DVD of a public domain episode of The Lawrence Welk Show.
Logo: Against a black background, six circles come in from the left, colored red, pink, blue, light blue, green, and yellow. They all disappear off to the right except the red, blue, and green, which transform into an "a", "b", and "c" respectively, and in the corporate font used for the network. The letters then zoom out a bit and the black area shrinks to a circle, forming the ABC logo against a beige background.
Trivia: The ABC logo was designed by Paul Rand (1914-1996), who is better known for designing the logos for IBM and Westinghouse, among others.
Variants: There are two unique variants, both of which are used in Jimmy Kimmel Live!.
Technique: All 2D animation.
Music/Sounds: A dramatic horn fanfare, coupled with a man saying "This is an ABC color presentation." Sometimes, the announcer is not used.
Music/Sounds Variants:
Availability: Near extinction.
Logo: Pretty much a still of the ABC logo with some trails.
Technique: None.
Music/Sounds: The closing theme of the show.
Availability: Extinct.
Logo: A still Image of an Oscar award which is shining, on a red background. Next to the Oscar award is "Academy Awards" in white, and underneath it is the ABC logo at the time.
Technique: None, unless you count the fade-out.
Music/Sounds: An announcer saying "Marcus Welby MD and The Dick Cavett Show will not be seen tonight so, that we may bring you to live color coverage of the 42nd Annual Awards of the 'Academy of Motion Picture Arts and Sciences"
Availability: Extinct, as this was a special ID for the 42nd Oscars. Can be seen on the official Oscars channel on Youtube.
Logo: Some copies of "Let's Get Together" on the left or right of the screen, ending with the ABC logo.
FX/SFX: TBA
Music/Sounds: The campaign's song, "Let's Get Together".
Availability: Extinct.
Logo: On a black background, a white outline of the ABC logo flies into the center. It turns red and then splits into many multicolored copies of the logo. They continue flying until the logo freezes.
Variants:
Technique: The ABC logo zooming out and splitting into copies. Pretty standard 1970s scanimation.
Music/Sounds: The campaign's song, "This is the Place to Be"
Music/Sounds Variants:
Availability: Rare. Since VHS and Betamax were not popular until the mid-1980s, home recordings may be scarce. If possible, check tapes with ABC programs dating 1971-1972.
Logo: On a brown background, we see several yellow lines appearing, forming a yellow grid. The grid turns red as the grid's squares morph into circles. The circles then converge into a single circle, which flips into the "ABC" wordmark in white, which zooms in. The background turns black as this happens.
Technique: All Scanimate animation done by Computer Animation Industries.
Music/Sounds: A synthesized warbling theme as the logo forms, followed by a droning tune when the wordmark zooms in.
Availability: Unused. It was found on a demo reel for Computer Animation Industries.
Logo: We see an array of clips from ABC shows of the period, all in a black background. Then, the music starts, and the clips disappear, one by one, in rhythm with the music. Then the words:
in white zoom in. Then, it fades out, and see a burnt orange ABC circle with "ABC" in the corporate font. The circle has an orange-yellow glow.
Variant: The logo described is the main logo, but this logo is used for promos of shows from the period as well.
Technique: The clips disappearing, the text zooming in and fading out, the logo fading in.
Music/Sounds: One clip has audio, which is heard before the music starts. The music itself includes, in the beginning, a 7-note bass playing with a 7-note trumpet that starts at the third bass note and is at a faster pace. Then, groovy music plays, as a choir sings "What you see on ABC this fall you'll be talking about", then a man finishes the slogan saying "Tomorrow!". The choir then sings that same line and holds it for a bit.
Availability: Extinct. It was only seen on ABC in Fall 1974.
Logo: On a black background, the word "WELCOME" zooms in and hits the screen 3 times. Then the slogan, "WELCOME TO THE BRIGHT NEW WORLD OF ABC" scrolls up. Before it ends, it cross-fades into a blue-red lined floor where in the distance, the ABC logo in orange lifts up from behind the floor and goes into place in mid-air.
Variant: There's a version where the logo is still. This was mainly used as a secondary ident.
Technique: The text and ABC logo rising up. The effects were pretty nifty for 1975, but it was starting to become mainstream to see glints and glows everywhere at around this time. Cel animation by Robert Abel and Associates.
Music/Sounds: The campaign's song "Welcome to the Bright New World on ABC."
Availability: Extinct, as it was only used as a station ID. However, it made an appearance during the opening montage of the 40th-anniversary special.
Logo: On a black background, we see a small group of sparkles moving around in different directions until they form the worlds " LET US BE THE ONE!" (tilted at an angle). A pink glow flashes behind the words as they continuously zoom closer and fill the screen. Then we cut to a chrome ABC logo glowing blue, with the ABC letters shining as it slowly zooms out.
Trivia: The animation was done by Robert Abel and Associates.
Variants:
Custom Local Variants:
Technique: The sparkles forming the text, followed by the shining of the ABC logo.
Music/Sounds: The campaign's song "Let Us Be The One", which is based on the song "Let Me Be The One" by The Carpenters.
Availability: Extinct, as it was only used as a station ID.
Logo:
Variants:
Custom Local Variants:
Technique: The sparkles floating down and the logo zooming in. Cel animation by Harry Marks.
Music/Sounds: The campaign's song "Still The One," which is based on a song with the same name by Orleans.
Availability: Extinct, as it was only used as a station ID. However, it made a surprise appearance on WISN-TV's 50th anniversary special.
Logo: Over a starry night sky, a multitude of streaks pass by as a rainbow-like rectangular box with streaks pass from left to right. In the box is the slogan "We're The One" in a typical 70's font. When it gets up-close, the rectangular box fades out while the words pass by. It then fades into a rainbow-colored background with lines circling it. Then a starry swirl zooms in which leads to a circle where explosions happen to show the familiar ABC logo with a spinning rainbow circling it. During this, more streaks pass by.
Variants:
Custom Local Variants:
Technique: The streaks passing by and the rainbow circling the ABC logo. Cel animation by Sullivan and Marks.
Music/Sounds: The campaign's song "We're The One," which is based on "You're The One" by Glen Campbell or silent. The Nine variant has an instrumental version of the song. The Canal 13 Argentina variant instead has a sampling of the track "World Champion" by Keith Mansfield with a Spanish announcer saying "LS 85 Television Canal 13, Buenos Aires".
Availability: Extinct, as it was only used as a station ID. However, the generic ABC ID made a guest appearance on the opening montage of ABC's 40th anniversary special in 1993, as well as a TGIF promo from 1999.
Logo: On a black background with grids on the top and bottom, the words "STILL THE ONE!" in golden yellow tilt into place and zoom in into us. Then when the grids disappear, a pair of stars, lined up horizontally, shoot out into the place where they flash and segue into a pair of multicolored lines (blue, green, and orange). The lines then tilt clockwise with streaks shooting left. A black circle then fades in where the letters to the ABC logo flash dimly. The streaks continue to shoot left.
Variants:
Custom Local Variants:
Technique: The flashes and the streaks shooting through the lines. Cel animation by Harry Marks.
Music/Sounds: A slower-upbeat version of the song from the last logo. Rearranged by JAM Creative Productions.
Availability: Extinct, as it was only used as a station ID.
Logo: On a black background, the words "YOU AND ME" in a style of a flashing sign appear in a sliding effect with shimmering red and blue lines all across the screen. Then it zooms in and cross-fades into a line of stars with two lines of text reading "ABC" on the top and bottom respectively. It then zooms out the reveal the ABC logo with red lines going across the logo and blue lines going down it. When the logo gets into place, a blue-red border zooms out into place. The circle of the logo continues to spin when the logo finishes.
Variant: There's a version where the background is black. This, in particular, was only used for closed circuit broadcasts, which, according to the Museum of Broadcast Communications, is "a television transmission system in which live or prerecorded signals are sent over a closed loop to a finite and predetermined group of receivers, either via coaxial cable or as scrambled radio waves that are unscrambled at the point of reception."
Custom Local Variants:
Technique: The circle spinning. CGI by Marks and Marks.
Music/Sounds: The campaign's song "You and Me."
Availability: Extinct, as it was only used as a station ID.
Logo: On a black background, the words "NOW IS THE TIME" in orange shoots down like a beam onto a blue-dotted grid. After that happens, the camera pans in the center. During that, the dotted grid fades out and the camera zooms in and shifts to the left where the text flashes to reveal the ABC logo with bursts of light shining around the logo.
Variants:
Custom Local Variants:
Technique: Impressive animation for the early '80s which still holds up well today. Cel animation by Harry Marks.
Music/Sounds: The campaign's song "Now is The Time" composed by Frank Gari and Artie Schroeck or silent.
Music/Sounds Variant: The promo version usually had "Now is the time" being replaced with such examples as "Sunday's the night...", "Monday's the night...", etc. The Saturday version had "Saturday's the time..."
Availability: Extinct, as it was only used as a station ID.
Logo: On a black background, an orange star comes down from the top of the screen which makes the word "COME" appear. Then another one comes down which makes the word "ON" appear. One more comes down which makes the word "ALONG" appear. During all this, the slogan rotates to the right. Then a red streak comes down which reads out "ABC" and hits the three O's. When the letters hit the O's, a burst of stars form a blue neon background where the circle of the ABC logo in black with red emitting from the bottom of the circle fades in while the ABC text comes down and lands on the circle.
Variants:
Custom Local Variants:
Technique: The star coming down, the ABC text shooting down onto the circle, etc. Cel animation by Harry Marks.
Music/Sounds: The campaign's song "Come On Along." Composed by Frank Gari and Artie Schroeck.
Availability: Ultra rare. Was used as a station ID. This logo also made an appearance on Mysteries of the Universe, a fictional program from ABC that was connected to Lost. This appearance can be found on the fifth season DVD of Lost as a bonus feature.
Logo: Against a field of blue diagonal bars, we see the text, "That Special Feeling!" in uppercase letters, then the text flies and we see the ABC logo in orange shining with the text in cursive as it ends.
Variants: There is a close-circuited version where everything doesn't move except the announcer saying, "This is ABC."
Custom Local Variants:
Technique: The ABC logo and the text shining. Cel animation by Harry Marks.
Music/Sounds: The campaign's song, "That Special Feeling" composed by Frank Gari, or the announcer (Bill Rice) saying "This is ABC."
Music/Sounds Variants: None unless you count the announcers in the affiliate versions.
Availability: Extinct on TV.
Logo: We see the text, "We're With You" in uppercase letters, then the text flies and we see the ABC logo in orange as it ends.
Variants: There is a close-circuited version where everything doesn't move except the announcer saying, "This is ABC."
Custom Local Variants:
Technique: The ABC logo with dots that are supposed to be spotlighted. CGI by Bo Gehring and Associates.
Music/Sounds: The campaign's song, "We're With You" composed by Frank Gari, or the announcer (Bill Rice) saying "This is ABC."
Music/Sounds Variants: None unless you count the announcers in the affiliate versions.
Availability: Extinct on TV.
Logo: We see the ABC logo on a purple, magenta, and orange background, with streaks going up on and off the screen.
Variants:
Custom Local Variants:
Technique: The streaks going up on and off the screen and the ABC logo shining. CGI by Cranston Csuri Productions.
Music/Sounds: The campaign's song, "You'll Love It!" (based on Randy Newman's "I Love L.A.") composed by Frank Gari, or the announcer (Bill Rice) saying "This is ABC."
Music/Sounds Variants: None unless you count the announcers in the affiliate versions.
Availability: Extinct on TV.
Logo: TBA.
Custom Local Variants:
Technique: TBA.
Music/Sounds: The campaign's song, "We Belong Together", sung by Aretha Franklin and Leon Russell.
Availabilty: Extinct.
Logo: TBA.
Variants: TBA.
Custom Local Variants:
Technique: TBA.
Music/Sounds: TBA.
Availabilty: Extinct.
Logo: It consists of "Something's Happening" being written out, then the station's logo sliding up at the beginning of the promo, then "Something's Happening" and the station logo zooming out to a brown circle background, in a 20th Century Fox-Reunion angle.
Custom Local Variants:
Variant: A still variant exists.
Technique: The logos zooming out, the text writing. CGI by Pacific Data Images. None for the still variant.
Music/Sounds: An upbeat funk tune, arranged from "Dancing in the Street" composed by Non-Stop Music. The still variant just has an announcer saying "This is ABC".
Availability: Extinct, but can be found on old recorded tapes.
Logo: We see the text "SOMETHING'S HAPPENING!" in a vertical row. We go down that row to see the circle rotate to see the letters "' ABC" on the circle as the logo ends.
Custom Local Variants:
Technique: TBA.
Music/Sounds: The campaign's third song, which is a mix of the songs "Shout" by the Isley Brothers and "Mockingbird" by Carly Simon and James Taylor.
Availability: Extinct, but can be found on old recorded tapes.
Logo: TBA
Custom Local Vairants:
Technique: TBA.
Music/Sounds: TBA.
Availability: Extinct. Check your videotapes.
Logo: TBA.
Custom Local Variants:
Technique: TBA.
Music/Sounds: TBA.
Availability: Extinct.
Logo: TBA
Custom Local Variants:
Technique: TBA.
Music/Sounds: TBA.
Availability: Extinct.
Logo: TBA.
Custom Local Variants:
Technique: TBA.
Music/Sounds: TBA.
Availability: Extinct.
TBA
TBA
Logo: Usually a bunch of shapes moving around, which always ends with the ABC logo in the middle of a yellow background with "American Broadcasting Company" or "We Love TV" appearing one-by-one below to the beat of the music.
Trivia: The idents were designed by Pittard Sullivan and Troika Design Group.
IDs: All idents end with the ABC logo on a yellow background with "America(n/'s) Broadcasting Company" or "We Love TV" appearing one-by-one, unless otherwise marked.
Variant: Talent variations of the ID exist, where black-and-white pictures of the show's stars are seen before cutting to the usual ending.
Technique: The shapes moving. 2D animation by Pittard Sullivan and Troika, however three of the 2000 idents were done by Primal Screen, and four of the 2001 idents were done by Belief.
Music/Sounds: Depends on the variant. Composed by Mad Bus Music.
Availability: Extinct. These idents were frequently seen during commercial breaks on ABC between 1998 and 2002. It also appears at the end of 1998-2002 episodes of Politically Incorrect with Bill Maher.
Logo: We see the ABC logo form in the middle. Behind, a yellow circle drops down behind the ABC logo and zooms in to fills the rest of the screen. After this, a red circle drops down in front of the ABC logo and covers the screen including the ABC logo. After the circle drops, a shadow turns clockwise and zooms out revealing that it is the ABC text in the signature font. Afterwards, green, blue, and orange circles drop down in tune with the beat, and finally, a black circle drops down. Once it hits the middle, a white shine appears. This white shine dissolves and reveals to be the ABC logo, whilst the black circle fills the screen. Once the ABC logo is done forming, another green circle appears, drops down behind the ABC logo, and fills the screen. With this, the words " America's Broadcasting Company" appear in white. The logo stays on screen, while the green background and the logo shine.
Variant: The ID is sometimes shortened for local commercial breaks. Another version exists where the text is located directly below the logo, presumably to make room for a station identification logo.
Technique: Computer animation by Troika Design Group.
Music/Sounds: The ABC theme, but dramatized and an extra note at the beginning. This gets shortened to the 2nd note on the shortened variant. Composed by Wow and Flutter music.
Availability: Extinct. Was only seen around this time, and can be seen if one has a recording (VHS, DVD, etc.) from ABC at this time.
Legacy: This logo design was used for the ABC Entertainment logo for programs around this time.
Logo: We see a 2D version of the black ABC circle forming on a black background. As this happens, 12 squares in many different shades of blue slide in (and also slide right), along with the slogan "America's Broadcasting Company" appearing word-by-word. Various ABC circles then zoom in behind the squares.
Trivia:
Technique: 2D computer animation.
Music/Sounds: A guitar note, ending in a string rendition of the ABC theme. Composed by Tonal Sound and Elias Associates. Sometimes the announcer says "You're watching ABC".
Availability: Extinct on TV.
Logo: On a background of nine red squares, we see a black disc rotating to face the screen. The letters "a", "b" and "c" are drawing themselves on the disc. When the logo positions itself, a “ripple-in-the-water” effect is seen, and the slogan "America's Broadcasting Company" fades in below.
Variant: Like the 33rd ID, there is a localized version of the ident where the text is on the right side of the logo, a la the previous ident.
Technique: Simple CGI animation.
Music/Sounds: A triumphant, news-like rendition of the ABC fanfare. Composed by Tonal Sound.
Availability: Extinct on TV.
Logo: On a green-blue aurora background with white lines trailing around, we see a black disc in the center. The letters "a", "b", and "c" write themselves on the disc with the white lines to make the finished logo. When it forms, the words "AMERICA'S BROADCASTING COMPANY" appear word-by-word below and the disc then shines.
Variants: Localized variants have the slogan moved to the top to make room for station logos.
Technique: Advanced computer animation.
Music/Sounds: Same as the 36th ID, combined with whooshes.
Availability: Extinct on TV.
Logo: A shiny blue disc zooms out on a white background. This turns out to be an reflection inside the ABC logo, which then zooms out on a white background filled with blue bubbles and streaks. "America's Broadcasting Company" appears one by one.
Technique: 2D computer animation.
Music/Sounds: An orchestral-pop rendition of the ABC tune.
Availability: Extinct on TV.
Logo: On a gradient background of black, dark gray and light gray, we see the ABC logo tilted to its side, covered in water. The water is raised from the top of the screen, as the logo is revealed, taking its comfortable position. As this happens, a blue ribbon flies by.
Custom Local IDs:
Technique: CGI animation by Troika.
Music/Sounds: A soft majestic rendition of the four-note ABC News fanfare for the dark variant. However, the bright variants have a soft synthesized rendition of the ABC theme, ending in a deep sounder.
Availability: Extinct on TV.
Legacy: This was used as a template (and concept) for both the ABC Entertainment logos from 2007 to 2012 and the ABC Studios logos from 2007-2013.
Logo: We start with the letters "'ABC" in its characteristic trademarked font suddenly appearing on the screen. They zoom out, revealing the rest of the 2013 ABC logo. As it zooms out, slowly decelerating, the light shining on it, in a similar shade to the background of the previous logo, becomes slightly darker. When the logo fills about half of the screen, the background fades to black, with continuous glowing around the logo. The logo slowly zooms out.
Technique: CGI by Loyalkaspar.
Music/Sounds: Same as the previous ID, but the ABC jingle is absent. This is basically the last note of the 2007-2012 ABC Entertainment logos.
Music/Sounds Variant: Sometimes, a voice-over would say "ABC".
Availability: Extinct on TV.
Legacy: Like the previous IDs, this was used as a template for the ABC Entertainment logo.
Logo: On a large black circle on a red background, we see the ABC logo in the center. Thick and thin, white and red lines are swirling and drawing themselves around the logo, with the black circle slowly growing in size.
Technique: Simple 2D animation. Done by The New Blank.
Music/Sounds: A new jingle with heavy drum music (based on the music ABC used in their branding at the time. Known as "Heroes," a piece written by Matthew Kajcienski of DreamArtists Music (a producer known for many other tunes on ABC) and performed with vocalist Taylor Carroll, created specifically for the network and their 2015 branding campaign.) ending with a vocal rendition of the ABC theme.
Availability: Extinct on TV.
Logo: On a dark gray background, we see a red circle. It splits into 3 circles. The circles get farther and farther, eventually getting closer as the middle one zooms out. It then forms a black outlined circle on a red background with circles, with three smaller black ones inside, with another black outlined circle to the right of it and yet another one to the left of it. The first of the small black circles immediately forms as “A” with the second later forming a "B" and the third eventually forming a "C", forming “ABC” on a red circle on the same dark gray background while a red outlined circle zooms in.
Variants:
Technique: 2D animation designed by Trollback+Company.
Music/Sounds: A snap, then a 3-note synth fanfare, which is the modified version of the ABC jingle introduced that year. Composed by YouTooCanWoo.
Music/Sounds Variant: On the preroll, the synth fanfare is heard earlier.
Availability: Current.
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