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Video capture courtesy of veneziani2027 and TVJingle
{{PageCredits|capture=Camenati|video=veneziani2027 and TVJingle}}


===Background===
Background: Mediaset S.p.A. is an Italian media company and the largest broadcaster in the region. It derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi and 38.6% of the group is still controlled by his family. The current name was introduced in 1992 and the company was set as a separate entity in 1995. Mediaset holds majority shares in the Netherlands-based Endemol and Italian film producer Medusa.
'''Mediaset S.p.A.''' is an Italian media company and the largest broadcaster in the region. Originally formed as [[Silvio Berlusconi Communications]], it derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi and 38.6% of the group is still controlled by his family. The current name was introduced in 1994 and the company was set as a separate entity the following year. Mediaset held majority shares in the Netherlands-based [[Endemol]], and it also owns Italian film producer [[Medusa Film|Medusa]]. In 2019, the company reconsolidated its Italian assets under the Mediaset Italia name as part of a then-planned restructuring of the group. In 2021, the company was reincorporated in the Netherlands and restructured as MFE - MediaForEurope while Mediaset Italia was simply renamed to Mediaset.


{{ImageTOC
|Mediaset_(1990)_(Credit_-_number2001).png|1st Ident (1995-1997)
|Mediaset_(1998)_(Credit_-_Calcio_Catania_Story).png|2nd Ident (1996-2000)
|Mediaset_(1999)_(Credit_-_Papa_Duran_Parra_Productions).png|3rd Ident (2000-2005)
|Mediaset_(2010)_(Credit_-_TVItalia_Story).png|4th Ident (2005-2018)
|Mediaset_(2011)_(Credit_-_TVItalia_Story).png|5th Ident (2011-April 2, 2018)
|Mediaset (2023).png|6th Ident (April 3, 2018-)
}}


===1st Ident (1995-1997)===
Silvio Berlusconi Communications
<gallery mode="packed" heights="200">
Mediaset (1990) (Credit - number2001).png
Mediaset (1997) (From - Il Deserto di Fuoco).png
</gallery>
{{YouTube|id=SO342u-aomw}}


'''Visuals:''' On a black background, 2 golden bars of light slide in and wipe in the golden text "{{color|gold|{{Font|Times New Roman|'''<u>M E D I A S E T</u>'''}}}}", which is spaced out to match the underline's length. After it wipes in, the emblem from the Fininvest logo fades in and the cog shines.


'''Variants:'''
1st (known) Logo
* Sometimes, the word "presenta" in a yellow Times New Roman font fades in below.
(1987-1995)
* There's also a filmed version with darker colors and "presenta" in a white Garamond font.


'''Technique:''' CGI.
Logo: On a black background, a yellow light slides away to the left of the screen, revealing "SILVIO BERLUSCONI COMMUNICATIONS" with the 3rd part smaller and separated by a line. Another yellow light draws a circle on the top and flashes, revealing the logo, which is a seat connected to a flower-like cog and is also sitting on a oblong. The logo flashes and "presenta" appears and flashes below.


'''Audio:''' Same as the Silvio Berlusconi Communications logo, but at a slightly lower pitch.
Trivia: The logo is actually part of the Telemilano (and to some extent, Canale 5) branding, then acquired & modified for Silvio Berlusconi's services at the time.


'''Availability:''' This was used mainly as a logo for television shows. It can be seen on early reprints of the ''Fantaghirò'' series, plastering the [[Silvio Berlusconi Communications]] logo. It was also seen on other productions like ''Il Deserto di Fuoco''.
Variants:
There's a filmed version, which is described above, and a videotaped version, with 2 bars of light wiping in the same text, but straighter and in a more golden color. The light draws a circle a similar way in the filmed version, but wipes away to reveal the logo and flashes again. The text flashes instead of appearing.
There is an English variant of the videotaped version. where the text on the bottom says "presents".


===2nd Ident (1996-2000)===
FX/SFX: The wiping and drawing of the circle.
<gallery mode="packed" heights="200">
Mediaset (1998) (Credit - Calcio Catania Story).png
</gallery>
{{YouTube|id=eYS0QWWggB4|id2=03fRCx54N4Q}}


'''Visuals:'''
Music/Sounds: A synth jingle with a six-note entry near to the end.
* Version 1: There is a spark drawing in a line which morphs into a blue oval with the text "''UNA PRODUZIONE''" in italics. Meanwhile, the Mediaset logomark flies out in 3D, along with a gray "{{color|gray|'''MEDIASET'''}}" below, before 3 sparks appear from the bottom and create the logos of the three Mediaset-operated channels (Canale 5, Italia Uno, and Retequattro). A gray arc joins the channel logos together.
* Version 2: The gray and blue emblem moves to the upper center while the name zooms out and pans under it. As the logo formed, the three sparks come up and form the channel logos, while everything slightly zooms out to make room for a blue oval banner with "''PRESENTA''" that flips in below.


'''Variants:'''
Availability: Uncommon. It appeared on several TV movies. The English videotaped version appears on Shattered Image.
* Some prints have the "UNA PRODUZIONE" version of the logo with its 2nd half sped up a little.
* On a few TV movies like ''Il quarto re'' the long version plays, but "PRESENTA" is omitted and the logo doesn't zoom out.


'''Technique:''' CGI.
Editor's Note: None.


'''Audio:'''
_________________________________________________________________________
* The synth theme previously used in the 1994 [[RTI]] logo, composed by Franz di Cioccio and Patrick Djivas.
* The version with "PRESENTA" has the jingle slightly modified and sped up, before a synthesized splash and a swoosh plays, all composed by Franz di Cioccio and Patrick Djivas.


'''Availability:''' Seen on the company's productions, such as ''Il quarto re'' and ''Una dona in fuga''.
Mediaset


===3rd Ident (2000-2005)===
<gallery mode="packed" heights="200">
Mediaset (1999) (Credit - Papa Duran Parra Productions).png
</gallery>


'''Visuals:''' Over a blue spotlight background, the blue "''UNA PRODUZIONE''" oval banner and the RTI and Mediaset logos fly out and settle on the center. The channel logos from the previous logo (with the Retequattro logo being replaced by its successor) then slide in from below, rotate to face the screen, and glow upon settling, while the arc is drawn in between them. Basically a rework of the previous logo with improved CGI.
1st Logo
(1990-1995)


'''Variants:'''
Logo: On a black background, 2 golden bars of light slide in and wipe in the golden text "MEDIASET", with the text expanded to match the underline's length. After it wipes in, the logo from before, but bigger, fades in and gains a shine on the cog.
* An extended variant without the "UNA PRODUZIONE" banner exists since 2003. The background at the beginning has been changed into a transparent object with blue lights orbiting throughout a space background, and the whole logo glows in blue before the background changes into the generic spotlight one.
* A "''PRESENTA''" variant like that of the previous logo also exists, with the accompanying music.


'''Technique:''' CGI.
FX/SFX: The wiping of the name.


'''Audio:'''
Music/Sounds: Same as before, but with a slightly lower pitch.
* The RTI jingle in most cases, like before, composed by Franz di Cioccio and Patrick Djivas.
* For the extended variant, you can hear an ascending orchestral fanfare composed by Chicco Santulli.


'''Availability:''' Seen on Mediaset's productions from that time such as ''Incompresso''.
Availability: Rare.


===4th Ident (2005-April 2, 2018)===
Editor's Note: None.
<gallery mode="packed" heights="200">
Mediaset (2010) (Credit - TVItalia Story).png
</gallery>
{{YouTube|id=wx-Dv4y5haE|id3=TwtgNpVKaog}}


'''Visuals:''' There is a line of light moving down to reveal a complicated background full of glowing lights and lines. The Mediaset logo forms in the middle, being white with the cog wheel in blue. Meantime, three transparent watermarks of the Canale 5, Italia Uno and Retequattro logos float at the background.
2nd Logo
(1995-1999)


'''Variants:'''
Logo:
* For TV fictions, the logo was reworked to a more abstract one, with filmstrips floating below.
Version 1 - We see a spark drawing up a line which morphs into a blue oval with the text "UNA PRODUZIONE" in italics. Meanwhile the Mediaset logomark flies out in 3D, along with "MEDIASET" below, colored in gray, before a set of 3 sparks appear from the bottom and create the logos of the three Mediaset-operated channels (Canale 5, Italia 1, and Retequattro). A gray arc joins the channel logos together.
* A more recent variant had both backgrounds superimposed.
Version 2 - The gray and blue emblem moves to the upper center while the name zooms out and pans in 3D. As the logo reveals, the animation of the three sparks forming the channel logos happens, while everything slightly zooms out to make room for the emerging blue oval banner with "PRESENTA" below.
Variant: Some prints have the "UNA PRODUZIONE" version of the logo with its 2nd half sped up a little.


'''Technique:''' CGI.
FX/SFX: The logo zooming in and drawing itself.


'''Audio:''' Same as the previous logo, composed by Franz di Cioccio and Patrick Djivas, but a bit muffled and slowed out.
Music/Sounds:
The synth theme previously used in the 1993 RTI logo.
The version with "PRESENTA" has the jingle slightly modified and sped up, before a synthesized splash and a swoosh plays.
Availability: Rare.


'''Audio variant:''' The filmstrip variant had a rearranged version of the jingle with more cinematic-sounding instruments and note adjustments which, like in the previous logo, is composed by Franz di Cioccio and Patrick Djivas.
Editor's Note: None.


'''Availability:'''
3rd Logo
* It was used as a channel banner and seen on several TV movies and shows. Currently, it can be seen once in a while.
(1999-2006)
* The superimposed backgrounds variant was first seen on the movie ''E se domani...'' released in 2005; and since 2012, it was used as a intro for fictions. It also plasters the filmstrips variant on current prints of older programs.


===5th Ident (2011-2018)===
Logo: Over a blue spotlight background, the blue "UNA PRODUZIONE" oval banner along with the RTI and Mediaset logos fly out and settle. The channel logos from the previous logo (along with the redesigned Retequattro logo) then jump out from below and glow upon settling, while the arc draws in between. Basically a rework of the previous logo with improved CGI design.
<gallery mode="packed" heights="200">
Mediaset (2011) (Credit - TVItalia Story).png
</gallery>
{{YouTube|id=8yJQHpc4QPE|id2=5iqNFyhfA54}}


'''Visuals:''' Same as the previous logo, but the background and graphics are updated, and the logos of the main channels (Canale 5, Italia Uno, Retequattro) and the following other network's logos flash in under the Mediaset ident:
Variants:
An extended variant without the "UNA PRODUZIONE" banner exists. The background at the beginning has also been changed into a transparent object with blue lights orbiting throughout a space background, and the whole logo glows in blue before the background changes into the generic spotlight one.
A similar "PRESENTA" variant like the previous logo also exists, with the accompanying music.


* '''2011:''' La5, [[Boing]], Iris, Mediaset Extra and Italia 2.
FX/SFX: The components flying out, the glow, the drawing.
* '''2011-2013:''' TGCom24, La5, [[Boing]], Iris, Extra, Italia 2 and Cartoonito.
* '''2013-2018:''' TGCom24, La5, [[Boing]], Iris, Extra, Italia 2, TopCrime and Cartoonito along with the slogan "'''La tua tv. Sempre più grande.'''"


'''Variant:''' On shows that were filmed in fullscreen, the ident was reanimated and the slogan was moved to the top.
Music/Sounds:
The RTI jingle in most cases.
For the extended variant, an ascending orchestral fanfare is heard.
Availability: Rare.


'''Technique:''' CGI.
Editor's Note: None.


'''Audio:''' Same as the previous logo.
4th Logo
(2005-2011)


'''Availability:''' Seen on television shows from that time such as ''Non smettere di sognare''.
Logo: We see a complicated background revealing, full of glowing lights and lines. The white/blue Mediaset logo forms in the middle, with only the cog wheel blue. Meantime, three transparent watermarks of the same broadcast-operated channels mentioned in the previous logos float at the background.


===6th Ident (April 3, 2018-)===
Variant: The background has later been reworked to a more abstract one, with filmstrips floating below.
<gallery mode="packed" heights="200">
Mediaset (2023).png
</gallery>
{{YouTube|id=odxNGi-B8eg|id2=uexplKd0vR8|id3=WFAQo-fxsVY|id4=Bt9tuh6qRY4|id5=ldc5o1VRkWw|id6=bVO49xpmNQM|id7=jE_7jCMFfXQ}}
<!--Update THIS if Mediaset EVER launches a new channel -->


'''Visuals:''' On a naval blue background, a white line can be seen drawing the Mediaset logo and symbol. After it forms, the logo turns white while the logos of the main channel (Canale 5, Italia Uno, Retequattro) and the following other network's logos flash in under the Mediaset ident:
FX/SFX: The whole logo.


*'''April 3-May 14, 2018:''' 20, Iris, La5, Mediaset Extra, Italia 2, TopCrime, [[Boing]], Cartoonito and TGCom24 along with the slogan "'''La tua tv. Sempre più grande.'''"
Music/Sounds: Same as the previous logo, but a bit muffled and slowed out. In recent cases, a rearranged version of the jingle with more cinematic-sounding instruments and note adjustments was used.
*'''May 15, 2018-January 19, 2020:''' 20, Iris, La5, Mediaset Extra, Focus, TopCrime, [[Boing]], Cartoonito, TGCom24 and Italia 2
*'''January 20, 2020-January 16, 2022:''' 20, Iris, La5, Cine34, Focus, TopCrime, [[Boing]], Cartoonito, TGCom24, Mediaset Extra and Italia 2.
*'''January 17, 2022:''' 20, Iris, Twentyseven, La5, Cine34, Focus, TopCrime, [[Boing]], Cartoonito, Italia 2, TGCom24 and Mediaset Extra.


'''Variants:'''
Availability: Common, it was used as a channel banner and seen on several TV movies and shows. Currently it can be seen once in a while.
*On programs produced in fullscreen, the ident was reanimated and the slogan and logos were shrunk to fit the aspect ratio.
*On TV shows produced and distributed by the company, the logos for the channels are absent.
*Following the rebrands of Canale 5 and Retequattro in 2018, as well as Cartoonito's rebrand in 2022 to coincide with its then-ongoing global relaunch respectively, all three logos were changed accordingly during those respective years.


'''Technique:''' CGI.
Editor's Note: None.


'''Audio:''' The 1994 RTI jingle.


'''Audio variant:''' On certain television shows, the grander version of the RTI jingle from the 4th logo is used.
5th Logo
(2011-)


'''Availability:''' Seen on Mediaset productions from 2018 onwards, such as ''Fosca Innocenti''.
Logo: Same as before but with a new graphic. Now it has every one of Mediaset's broadcast operated channels' logos (including the same as the previous logos, plus TGCom34, LA5, BOING, Iris, Extra, Mediaset 2 and Cartoonito), which fade one at time under the logo along with the slogan "La tua tv. Sempre più grande"


{{Chronology|[[Silvio Berlusconi Communications]]|}}
FX/SFX: The whole logo.
{{TV-Navbox}}{{StationIDs-Navbox}}

[[Category:Television logos]]
Music/Sounds: The original RTI jingle from before.
[[Category:Italy]]

[[Category:Italian television logos]]
Availability: Current.
[[Category:Italian television idents]]

[[Category:Television idents]]
Editor's Note: None.
[[Category:Mediaset]]

[[Category:Italian-language logos]]
[[Category:Television Logos]] [[Category:Italian Logos]] [[Category:Italian Television Logos]] [[Category:Mediaset (Italy)]]

Latest revision as of 18:46, 2 October 2024

Credits
Captures by
Camenati

Video captures courtesy of
veneziani2027 and TVJingle

Background

Mediaset S.p.A. is an Italian media company and the largest broadcaster in the region. Originally formed as Silvio Berlusconi Communications, it derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi and 38.6% of the group is still controlled by his family. The current name was introduced in 1994 and the company was set as a separate entity the following year. Mediaset held majority shares in the Netherlands-based Endemol, and it also owns Italian film producer Medusa. In 2019, the company reconsolidated its Italian assets under the Mediaset Italia name as part of a then-planned restructuring of the group. In 2021, the company was reincorporated in the Netherlands and restructured as MFE - MediaForEurope while Mediaset Italia was simply renamed to Mediaset.


Contents

1st Ident (1995-1997) 2nd Ident (1996-2000) 3rd Ident (2000-2005) 4th Ident (2005-2018) 5th Ident (2011-April 2, 2018) 6th Ident (April 3, 2018-)
1st Ident (1995-1997) 2nd Ident (1996-2000) 3rd Ident (2000-2005) 4th Ident (2005-2018) 5th Ident (2011-April 2, 2018) 6th Ident (April 3, 2018-)



1st Ident (1995-1997)


Visuals: On a black background, 2 golden bars of light slide in and wipe in the golden text "M E D I A S E T", which is spaced out to match the underline's length. After it wipes in, the emblem from the Fininvest logo fades in and the cog shines.

Variants:

  • Sometimes, the word "presenta" in a yellow Times New Roman font fades in below.
  • There's also a filmed version with darker colors and "presenta" in a white Garamond font.

Technique: CGI.

Audio: Same as the Silvio Berlusconi Communications logo, but at a slightly lower pitch.

Availability: This was used mainly as a logo for television shows. It can be seen on early reprints of the Fantaghirò series, plastering the Silvio Berlusconi Communications logo. It was also seen on other productions like Il Deserto di Fuoco.

2nd Ident (1996-2000)


Visuals:

  • Version 1: There is a spark drawing in a line which morphs into a blue oval with the text "UNA PRODUZIONE" in italics. Meanwhile, the Mediaset logomark flies out in 3D, along with a gray "MEDIASET" below, before 3 sparks appear from the bottom and create the logos of the three Mediaset-operated channels (Canale 5, Italia Uno, and Retequattro). A gray arc joins the channel logos together.
  • Version 2: The gray and blue emblem moves to the upper center while the name zooms out and pans under it. As the logo formed, the three sparks come up and form the channel logos, while everything slightly zooms out to make room for a blue oval banner with "PRESENTA" that flips in below.

Variants:

  • Some prints have the "UNA PRODUZIONE" version of the logo with its 2nd half sped up a little.
  • On a few TV movies like Il quarto re the long version plays, but "PRESENTA" is omitted and the logo doesn't zoom out.

Technique: CGI.

Audio:

  • The synth theme previously used in the 1994 RTI logo, composed by Franz di Cioccio and Patrick Djivas.
  • The version with "PRESENTA" has the jingle slightly modified and sped up, before a synthesized splash and a swoosh plays, all composed by Franz di Cioccio and Patrick Djivas.

Availability: Seen on the company's productions, such as Il quarto re and Una dona in fuga.

3rd Ident (2000-2005)

Visuals: Over a blue spotlight background, the blue "UNA PRODUZIONE" oval banner and the RTI and Mediaset logos fly out and settle on the center. The channel logos from the previous logo (with the Retequattro logo being replaced by its successor) then slide in from below, rotate to face the screen, and glow upon settling, while the arc is drawn in between them. Basically a rework of the previous logo with improved CGI.

Variants:

  • An extended variant without the "UNA PRODUZIONE" banner exists since 2003. The background at the beginning has been changed into a transparent object with blue lights orbiting throughout a space background, and the whole logo glows in blue before the background changes into the generic spotlight one.
  • A "PRESENTA" variant like that of the previous logo also exists, with the accompanying music.

Technique: CGI.

Audio:

  • The RTI jingle in most cases, like before, composed by Franz di Cioccio and Patrick Djivas.
  • For the extended variant, you can hear an ascending orchestral fanfare composed by Chicco Santulli.

Availability: Seen on Mediaset's productions from that time such as Incompresso.

4th Ident (2005-April 2, 2018)


Visuals: There is a line of light moving down to reveal a complicated background full of glowing lights and lines. The Mediaset logo forms in the middle, being white with the cog wheel in blue. Meantime, three transparent watermarks of the Canale 5, Italia Uno and Retequattro logos float at the background.

Variants:

  • For TV fictions, the logo was reworked to a more abstract one, with filmstrips floating below.
  • A more recent variant had both backgrounds superimposed.

Technique: CGI.

Audio: Same as the previous logo, composed by Franz di Cioccio and Patrick Djivas, but a bit muffled and slowed out.

Audio variant: The filmstrip variant had a rearranged version of the jingle with more cinematic-sounding instruments and note adjustments which, like in the previous logo, is composed by Franz di Cioccio and Patrick Djivas.

Availability:

  • It was used as a channel banner and seen on several TV movies and shows. Currently, it can be seen once in a while.
  • The superimposed backgrounds variant was first seen on the movie E se domani... released in 2005; and since 2012, it was used as a intro for fictions. It also plasters the filmstrips variant on current prints of older programs.

5th Ident (2011-2018)


Visuals: Same as the previous logo, but the background and graphics are updated, and the logos of the main channels (Canale 5, Italia Uno, Retequattro) and the following other network's logos flash in under the Mediaset ident:

  • 2011: La5, Boing, Iris, Mediaset Extra and Italia 2.
  • 2011-2013: TGCom24, La5, Boing, Iris, Extra, Italia 2 and Cartoonito.
  • 2013-2018: TGCom24, La5, Boing, Iris, Extra, Italia 2, TopCrime and Cartoonito along with the slogan "La tua tv. Sempre più grande."

Variant: On shows that were filmed in fullscreen, the ident was reanimated and the slogan was moved to the top.

Technique: CGI.

Audio: Same as the previous logo.

Availability: Seen on television shows from that time such as Non smettere di sognare.

6th Ident (April 3, 2018-)


Visuals: On a naval blue background, a white line can be seen drawing the Mediaset logo and symbol. After it forms, the logo turns white while the logos of the main channel (Canale 5, Italia Uno, Retequattro) and the following other network's logos flash in under the Mediaset ident:

  • April 3-May 14, 2018: 20, Iris, La5, Mediaset Extra, Italia 2, TopCrime, Boing, Cartoonito and TGCom24 along with the slogan "La tua tv. Sempre più grande."
  • May 15, 2018-January 19, 2020: 20, Iris, La5, Mediaset Extra, Focus, TopCrime, Boing, Cartoonito, TGCom24 and Italia 2
  • January 20, 2020-January 16, 2022: 20, Iris, La5, Cine34, Focus, TopCrime, Boing, Cartoonito, TGCom24, Mediaset Extra and Italia 2.
  • January 17, 2022: 20, Iris, Twentyseven, La5, Cine34, Focus, TopCrime, Boing, Cartoonito, Italia 2, TGCom24 and Mediaset Extra.

Variants:

  • On programs produced in fullscreen, the ident was reanimated and the slogan and logos were shrunk to fit the aspect ratio.
  • On TV shows produced and distributed by the company, the logos for the channels are absent.
  • Following the rebrands of Canale 5 and Retequattro in 2018, as well as Cartoonito's rebrand in 2022 to coincide with its then-ongoing global relaunch respectively, all three logos were changed accordingly during those respective years.

Technique: CGI.

Audio: The 1994 RTI jingle.

Audio variant: On certain television shows, the grander version of the RTI jingle from the 4th logo is used.

Availability: Seen on Mediaset productions from 2018 onwards, such as Fosca Innocenti.

◄ Silvio Berlusconi Communications
Mediaset
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