Mediaset: Difference between revisions

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{{PageCredits|capture=Camenati|video=veneziani2027 and TVJingle}}
<translate>


===Background===
<!--T:1-->
'''Mediaset S.p.A.''' is an Italian media company and the largest broadcaster in the region. Originally formed as [[Silvio Berlusconi Communications]], it derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi and 38.6% of the group is still controlled by his family. The current name was introduced in 1994 and the company was set as a separate entity the following year. Mediaset held majority shares in the Netherlands-based [[Endemol]], and it also owns Italian film producer [[Medusa Film|Medusa]]. In 2019, the company reconsolidated its Italian assets under the Mediaset Italia name as part of a then-planned restructuring of the group. In 2021, the company was reincorporated in the Netherlands and restructured as MFE - MediaForEurope while Mediaset Italia was simply renamed to Mediaset.
{{PageCredits|video=veneziani2027 and TVJingle}}
{{PageButtons|Mediaset (Italy)|Print Logos=1}}


{{ImageTOC
=== Background === <!--T:3-->
|Mediaset_(1990)_(Credit_-_number2001).png|1st Ident (1995-1997)
'''Mediaset Italia S.p.A.''' is an Italian media company and the largest broadcaster in the region. It derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi and 38.6% of the group is still controlled by his family. The current name was introduced in 1992 and the company was set as a separate entity in 1995. Mediaset holds majority shares in the Netherlands-based [[Endemol (Netherlands)|Endemol]] and Italian film producer [[Medusa Film (Italy)|Medusa]].
|Mediaset_(1998)_(Credit_-_Calcio_Catania_Story).png|2nd Ident (1996-2000)
|Mediaset_(1999)_(Credit_-_Papa_Duran_Parra_Productions).png|3rd Ident (2000-2005)
|Mediaset_(2010)_(Credit_-_TVItalia_Story).png|4th Ident (2005-2018)
|Mediaset_(2011)_(Credit_-_TVItalia_Story).png|5th Ident (2011-April 2, 2018)
|Mediaset (2023).png|6th Ident (April 3, 2018-)
}}


===1st Ident (1995-1997)===
== Silvio Berlusconi Communications == <!--T:4-->

=== 1st (known) Logo (1987-1995) === <!--T:5-->
<gallery mode="packed" heights="200">
Silvio Berlusconi Communications (1987) (Credit - number2001).png
</gallery>

<!--T:6-->
{{YouTube|id=CZIr7cirP3Q|id2=xPeXt-3BUfw|id3=/5xMzdZRxWsY}}

<!--T:7-->
'''Logo:''' On a black background, a {{Font color|#FFD900|yellow}} light slides away to the left of the screen, revealing "{{Font color|#FFD900|{{Font|Times New Roman|'''<u>SILVIO BERLUSCONI</u> COMMUNICATIONS'''}}}}", with "{{Font color|#FFD900|{{Font|Times New Roman|'''COMMUNICATIONS'''}}}}" being smaller and separated from the rest of the text by a line. Another {{Font color|#FFD900|yellow}} light draws a circle on the top and flashes, revealing the logo, which is a seat connected to a flower-like cog on a circle. The logo flashes and "{{Font color|#FFD900|{{Font|Times New Roman|'''''presenta'''''}}}}" fades in and flashes below.

<!--T:8-->
'''Trivia:''' The logo is actually part of the branding of Telemilano (and to some extent, Canale 5), then acquired and modified for Silvio Berlusconi's services at the time.

<!--T:9-->
'''Variants:'''
* There's a filmed version, which is described above, and a videotaped version, where 2 bars of light form the text in a straighter and more {{Font color|gold|golden}} font. The light draws a circle in a similar way to the filmed version, but wipes away to reveal the logo and flashes again. The text flashes in instead of fading in.
* There is an English variant of the videotaped version, where "{{Font color|#FFD900|{{Font|Times New Roman|'''''presenta'''''}}}}" is replaced by "{{Font color|#FFD900|{{Font|Times New Roman|'''''presents'''''}}}}".

<!--T:10-->
'''FX/SFX:''' The circle wiping in and being drawn in.

<!--T:11-->
'''Music/Sounds:''' A synth jingle with a six-note entry near to the end.

<!--T:12-->
'''Availability:''' Uncommon. It appeared on several TV movies. The English videotaped version appears on ''Shattered Image''.

<!--T:13-->
'''Editor's Note:''' None.


== Mediaset == <!--T:14-->

=== 1st Logo (1990-1997) === <!--T:15-->
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
Mediaset (1990) (Credit - number2001).png
Mediaset (1990) (Credit - number2001).png
Mediaset (1997) (From - Il Deserto di Fuoco).png
</gallery>
</gallery>

<!--T:16-->
{{YouTube|id=SO342u-aomw}}
{{YouTube|id=SO342u-aomw}}


'''Visuals:''' On a black background, 2 golden bars of light slide in and wipe in the golden text "{{color|gold|{{Font|Times New Roman|'''<u>M E D I A S E T</u>'''}}}}", which is spaced out to match the underline's length. After it wipes in, the emblem from the Fininvest logo fades in and the cog shines.
<!--T:17-->
'''Logo:''' On a black background, 2 {{Font color|gold|golden}} bars of light slide in and wipe in the {{Font color|gold|golden}} text "{{Font color|gold|{{Font|Times New Roman|'''<u>MEDIASET</u>'''}}}}", which is spaced out to match the underline's length. After it wipes in, the emblem from the previous logo fades in and the cog shines.


'''Variants:'''
<!--T:18-->
* Sometimes, the word "presenta" in a yellow Times New Roman font fades in below.
'''FX/SFX:''' The wiping of the name.
* There's also a filmed version with darker colors and "presenta" in a white Garamond font.


'''Technique:''' CGI.
<!--T:19-->
'''Music/Sounds:''' Same as the previous logo, but at a slightly lower pitch.


'''Audio:''' Same as the Silvio Berlusconi Communications logo, but at a slightly lower pitch.
<!--T:20-->
'''Availability:''' Rare.


'''Availability:''' This was used mainly as a logo for television shows. It can be seen on early reprints of the ''Fantaghirò'' series, plastering the [[Silvio Berlusconi Communications]] logo. It was also seen on other productions like ''Il Deserto di Fuoco''.
<!--T:21-->
'''Editor's Note:''' None.


=== 2nd Logo (1996-1999) === <!--T:22-->
===2nd Ident (1996-2000)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
Mediaset (1998) (Credit - Calcio Catania Story).png
Mediaset (1998) (Credit - Calcio Catania Story).png
</gallery>
</gallery>

<!--T:23-->
{{YouTube|id=eYS0QWWggB4|id2=03fRCx54N4Q}}
{{YouTube|id=eYS0QWWggB4|id2=03fRCx54N4Q}}


'''Visuals:'''
<!--T:24-->
* Version 1: There is a spark drawing in a line which morphs into a blue oval with the text "''UNA PRODUZIONE''" in italics. Meanwhile, the Mediaset logomark flies out in 3D, along with a gray "{{color|gray|'''MEDIASET'''}}" below, before 3 sparks appear from the bottom and create the logos of the three Mediaset-operated channels (Canale 5, Italia Uno, and Retequattro). A gray arc joins the channel logos together.
'''Logo:'''
* Version 2: The gray and blue emblem moves to the upper center while the name zooms out and pans under it. As the logo formed, the three sparks come up and form the channel logos, while everything slightly zooms out to make room for a blue oval banner with "''PRESENTA''" that flips in below.
* Version 1: We see a spark drawing in a line which morphs into a {{Font color|dodgerblue|blue}} oval with the text "''UNA PRODUZIONE''" in italics. Meanwhile the Mediaset logomark flies out in 3D, along with a {{Font color|gray|gray}} "{{Font color|gray|'''MEDIASET'''}}" below, before 3 sparks appear from the bottom and create the logos of the three Mediaset-operated channels (Canale 5, Italia 1, and Retequattro). A {{Font color|gray|gray}} arc joins the channel logos together.
* Version 2: The {{Font color|gray|gray}} and {{Font color|dodgerblue|blue}} emblem moves to the upper center while the name zooms out and pans under it. As the logo formed, the three sparks come up and form the channel logos, while everything slightly zooms out to make room for a {{Font color|dodgerblue|blue}} oval banner with "''PRESENTA''" that flips in below.


'''Variants:'''
<!--T:25-->
'''Variant:''' Some prints have the "UNA PRODUZIONE" version of the logo with its 2nd half sped up a little.
* Some prints have the "UNA PRODUZIONE" version of the logo with its 2nd half sped up a little.
* On a few TV movies like ''Il quarto re'' the long version plays, but "PRESENTA" is omitted and the logo doesn't zoom out.


'''Technique:''' CGI.
<!--T:26-->
'''FX/SFX:''' The logo zooming in and drawing itself.


'''Audio:'''
<!--T:27-->
* The synth theme previously used in the 1994 [[RTI]] logo, composed by Franz di Cioccio and Patrick Djivas.
'''Music/Sounds:'''
* The version with "PRESENTA" has the jingle slightly modified and sped up, before a synthesized splash and a swoosh plays, all composed by Franz di Cioccio and Patrick Djivas.
* The synth theme previously used in the 1993 [[RTI (Italy)|RTI]] logo.
* The version with "PRESENTA" has the jingle slightly modified and sped up, before a synthesized splash and a swoosh plays.


'''Availability:''' Seen on the company's productions, such as ''Il quarto re'' and ''Una dona in fuga''.
<!--T:28-->
'''Availability:''' Rare.


===3rd Ident (2000-2005)===
<!--T:29-->
'''Editor's Note:''' None.

=== 3rd Logo (1999-2005) === <!--T:30-->
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
Mediaset (1999) (Credit - Papa Duran Parra Productions).png
Mediaset (1999) (Credit - Papa Duran Parra Productions).png
</gallery>
</gallery>


'''Visuals:''' Over a blue spotlight background, the blue "''UNA PRODUZIONE''" oval banner and the RTI and Mediaset logos fly out and settle on the center. The channel logos from the previous logo (with the Retequattro logo being replaced by its successor) then slide in from below, rotate to face the screen, and glow upon settling, while the arc is drawn in between them. Basically a rework of the previous logo with improved CGI.
<!--T:31-->
{{YouTube|id=GYIgJoHu5Kg}}


<!--T:32-->
'''Logo:''' Over a {{Font color|blue|blue}} spotlight background, the {{Font color|dodgerblue|blue}} "''UNA PRODUZIONE''" oval banner and the RTI and Mediaset logos fly out and settle on the center. The channel logos from the previous logo (with the Retequattro logo being replaced by its successor) then slide in from below, rotate to face the screen, and glow upon settling, while the arc is drawn in between them. Basically a rework of the previous logo with improved CGI.

<!--T:33-->
'''Variants:'''
'''Variants:'''
* An extended variant without the "UNA PRODUZIONE" banner exists since 2003. The background at the beginning has been changed into a transparent object with {{Font color|blue|blue}} lights orbiting throughout a space background, and the whole logo glows in {{Font color|blue|blue}} before the background changes into the generic spotlight one.
* An extended variant without the "UNA PRODUZIONE" banner exists since 2003. The background at the beginning has been changed into a transparent object with blue lights orbiting throughout a space background, and the whole logo glows in blue before the background changes into the generic spotlight one.
* A "''PRESENTA''" variant like that of the previous logo also exists, with the accompanying music.
* A "''PRESENTA''" variant like that of the previous logo also exists, with the accompanying music.


'''Technique:''' CGI.
<!--T:34-->
'''FX/SFX:''' The components flying out, the glow, the drawing.

<!--T:35-->
'''Music/Sounds:'''
* The RTI jingle in most cases.
* For the extended variant, you can hear an ascending orchestral fanfare composed by Silvio Amato.


'''Audio:'''
<!--T:36-->
* The RTI jingle in most cases, like before, composed by Franz di Cioccio and Patrick Djivas.
'''Availability:''' Rare.
* For the extended variant, you can hear an ascending orchestral fanfare composed by Chicco Santulli.


'''Availability:''' Seen on Mediaset's productions from that time such as ''Incompresso''.
<!--T:37-->
'''Editor's Note:''' None.


=== 4th Logo (2005-2018) === <!--T:38-->
===4th Ident (2005-April 2, 2018)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
Mediaset (2010) (Credit - TVItalia Story).png
Mediaset (2010) (Credit - TVItalia Story).png
</gallery>
</gallery>
{{YouTube|id=wx-Dv4y5haE|id3=TwtgNpVKaog}}


'''Visuals:''' There is a line of light moving down to reveal a complicated background full of glowing lights and lines. The Mediaset logo forms in the middle, being white with the cog wheel in blue. Meantime, three transparent watermarks of the Canale 5, Italia Uno and Retequattro logos float at the background.
<!--T:39-->
{{YouTube|id=azg1fZdVlo0|id2=Gx6QZTx6x9A}}


<!--T:40-->
'''Logo:''' We see a line of light moving down to reveal a complicated background full of glowing lights and lines. The Mediaset logo forms in the middle, being white with the cog wheel in {{Font color|dodgerblue|blue}}. Meantime, three transparent watermarks of the Canale 5, Italia 1 and Retequattro logos float at the background.

<!--T:41-->
'''Variants:'''
'''Variants:'''
* For TV fictions, the logo was reworked to a more abstract one, with filmstrips floating below.
* For TV fictions, the logo was reworked to a more abstract one, with filmstrips floating below.
* A more recent variant had both backgrounds superimposed.
* A more recent variant had both backgrounds superimposed. This made its first appearence on the movie ''E se domani...'' released in 2005; and was later used for Fiction programs since 2014. However, this version plasters the filmstrips variant on Mediaset Infinity+ prints of pre-2014 programs.


'''Technique:''' CGI.
<!--T:42-->
'''FX/SFX:''' The whole logo.


'''Audio:''' Same as the previous logo, composed by Franz di Cioccio and Patrick Djivas, but a bit muffled and slowed out.
<!--T:43-->
'''Music/Sounds:''' Same as the previous logo, but a bit muffled and slowed out. In recent cases, a rearranged version of the jingle with more cinematic-sounding instruments and note adjustments was used.


'''Audio variant:''' The filmstrip variant had a rearranged version of the jingle with more cinematic-sounding instruments and note adjustments which, like in the previous logo, is composed by Franz di Cioccio and Patrick Djivas.
<!--T:44-->
'''Availability:''' Common, it was used as a channel banner and seen on several TV movies and shows. Currently, it can be seen once in a while.


'''Availability:'''
<!--T:45-->
* It was used as a channel banner and seen on several TV movies and shows. Currently, it can be seen once in a while.
'''Editor's Note:''' None.
* The superimposed backgrounds variant was first seen on the movie ''E se domani...'' released in 2005; and since 2012, it was used as a intro for fictions. It also plasters the filmstrips variant on current prints of older programs.


=== 5th Logo (2011-2018) === <!--T:46-->
===5th Ident (2011-2018)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
Mediaset (2011) (Credit - TVItalia Story).png
Mediaset (2011) (Credit - TVItalia Story).png
</gallery>
</gallery>
{{YouTube|id=8yJQHpc4QPE|id2=5iqNFyhfA54}}


'''Visuals:''' Same as the previous logo, but the background and graphics are updated, and the logos of the main channels (Canale 5, Italia Uno, Retequattro) and the following other network's logos flash in under the Mediaset ident:
<!--T:47-->
{{YouTube|id=5iqNFyhfA54}}


* '''2011:''' La5, [[Boing]], Iris, Mediaset Extra and Italia 2.
<!--T:48-->
* '''2011-2013:''' TGCom24, La5, [[Boing]], Iris, Extra, Italia 2 and Cartoonito.
'''Logo:''' Same as the previous logo, but the background and graphics are updated, the logos of the main channels (Canale 5, Italia 1, Retequattro) and the following other network's logos flash in under the Mediaset ident:
* '''2013-2018:''' TGCom24, La5, [[Boing]], Iris, Extra, Italia 2, TopCrime and Cartoonito along with the slogan "'''La tua tv. Sempre più grande.'''"


'''Variant:''' On shows that were filmed in fullscreen, the ident was reanimated and the slogan was moved to the top.
<!--T:55-->
'''1st Version:''' La5, [[Boing (Italy)|Boing]], Iris, and Mediaset Extra,


'''Technique:''' CGI.
<!--T:56-->
'''2nd Version:''' TGCom24, La5, [[Boing (Italy)|Boing]], Iris, Extra, Italia 2 and Cartoonito


'''Audio:''' Same as the previous logo.
<!--T:57-->
'''3rd Version:''' TGCom24, La5, [[Boing (Italy)|Boing]], Iris, Extra, Italia 2, TopCrime and Cartoonito along with the slogan "'''La tua tv. Sempre più grande'''"


'''Availability:''' Seen on television shows from that time such as ''Non smettere di sognare''.
<!--T:49-->
'''FX/SFX:''' The whole logo.


===6th Ident (April 3, 2018-)===
<!--T:50-->
<gallery mode="packed" heights="200">
'''Music/Sounds:''' Same as the previous logo.
Mediaset (2023).png
</gallery>
{{YouTube|id=odxNGi-B8eg|id2=uexplKd0vR8|id3=WFAQo-fxsVY|id4=Bt9tuh6qRY4|id5=ldc5o1VRkWw|id6=bVO49xpmNQM|id7=jE_7jCMFfXQ}}
<!--Update THIS if Mediaset EVER launches a new channel -->


'''Visuals:''' On a naval blue background, a white line can be seen drawing the Mediaset logo and symbol. After it forms, the logo turns white while the logos of the main channel (Canale 5, Italia Uno, Retequattro) and the following other network's logos flash in under the Mediaset ident:
<!--T:51-->
'''Availability:''' Current.


*'''April 3-May 14, 2018:''' 20, Iris, La5, Mediaset Extra, Italia 2, TopCrime, [[Boing]], Cartoonito and TGCom24 along with the slogan "'''La tua tv. Sempre più grande.'''"
<!--T:52-->
*'''May 15, 2018-January 19, 2020:''' 20, Iris, La5, Mediaset Extra, Focus, TopCrime, [[Boing]], Cartoonito, TGCom24 and Italia 2
'''Editor's Note:''' None.
*'''January 20, 2020-January 16, 2022:''' 20, Iris, La5, Cine34, Focus, TopCrime, [[Boing]], Cartoonito, TGCom24, Mediaset Extra and Italia 2.
*'''January 17, 2022:''' 20, Iris, Twentyseven, La5, Cine34, Focus, TopCrime, [[Boing]], Cartoonito, Italia 2, TGCom24 and Mediaset Extra.


'''Variants:'''
<!--T:53-->
*On programs produced in fullscreen, the ident was reanimated and the slogan and logos were shrunk to fit the aspect ratio.
{{TV-Navbox}}{{StationIDs-Navbox}}
*On TV shows produced and distributed by the company, the logos for the channels are absent.
*Following the rebrands of Canale 5 and Retequattro in 2018, as well as Cartoonito's rebrand in 2022 to coincide with its then-ongoing global relaunch respectively, all three logos were changed accordingly during those respective years.


'''Technique:''' CGI.
<!--T:54-->

'''Audio:''' The 1994 RTI jingle.

'''Audio variant:''' On certain television shows, the grander version of the RTI jingle from the 4th logo is used.

'''Availability:''' Seen on Mediaset productions from 2018 onwards, such as ''Fosca Innocenti''.

{{Chronology|[[Silvio Berlusconi Communications]]|}}
{{TV-Navbox}}{{StationIDs-Navbox}}
[[Category:Television logos]]
[[Category:Television logos]]
[[Category:Italian logos]]
[[Category:Italy]]
[[Category:Italian television logos]]
[[Category:Italian television logos]]
[[Category:Italian station IDs]]
[[Category:Italian television idents]]
[[Category:Station IDs]]
[[Category:Television idents]]
[[Category:Mediaset (Italy)]]
[[Category:Mediaset]]
[[Category:Italian-language logos]]

</translate>

Latest revision as of 18:46, 2 October 2024

Credits
Captures by
Camenati

Video captures courtesy of
veneziani2027 and TVJingle

Background

Mediaset S.p.A. is an Italian media company and the largest broadcaster in the region. Originally formed as Silvio Berlusconi Communications, it derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi and 38.6% of the group is still controlled by his family. The current name was introduced in 1994 and the company was set as a separate entity the following year. Mediaset held majority shares in the Netherlands-based Endemol, and it also owns Italian film producer Medusa. In 2019, the company reconsolidated its Italian assets under the Mediaset Italia name as part of a then-planned restructuring of the group. In 2021, the company was reincorporated in the Netherlands and restructured as MFE - MediaForEurope while Mediaset Italia was simply renamed to Mediaset.


Contents

1st Ident (1995-1997) 2nd Ident (1996-2000) 3rd Ident (2000-2005) 4th Ident (2005-2018) 5th Ident (2011-April 2, 2018) 6th Ident (April 3, 2018-)
1st Ident (1995-1997) 2nd Ident (1996-2000) 3rd Ident (2000-2005) 4th Ident (2005-2018) 5th Ident (2011-April 2, 2018) 6th Ident (April 3, 2018-)



1st Ident (1995-1997)


Visuals: On a black background, 2 golden bars of light slide in and wipe in the golden text "M E D I A S E T", which is spaced out to match the underline's length. After it wipes in, the emblem from the Fininvest logo fades in and the cog shines.

Variants:

  • Sometimes, the word "presenta" in a yellow Times New Roman font fades in below.
  • There's also a filmed version with darker colors and "presenta" in a white Garamond font.

Technique: CGI.

Audio: Same as the Silvio Berlusconi Communications logo, but at a slightly lower pitch.

Availability: This was used mainly as a logo for television shows. It can be seen on early reprints of the Fantaghirò series, plastering the Silvio Berlusconi Communications logo. It was also seen on other productions like Il Deserto di Fuoco.

2nd Ident (1996-2000)


Visuals:

  • Version 1: There is a spark drawing in a line which morphs into a blue oval with the text "UNA PRODUZIONE" in italics. Meanwhile, the Mediaset logomark flies out in 3D, along with a gray "MEDIASET" below, before 3 sparks appear from the bottom and create the logos of the three Mediaset-operated channels (Canale 5, Italia Uno, and Retequattro). A gray arc joins the channel logos together.
  • Version 2: The gray and blue emblem moves to the upper center while the name zooms out and pans under it. As the logo formed, the three sparks come up and form the channel logos, while everything slightly zooms out to make room for a blue oval banner with "PRESENTA" that flips in below.

Variants:

  • Some prints have the "UNA PRODUZIONE" version of the logo with its 2nd half sped up a little.
  • On a few TV movies like Il quarto re the long version plays, but "PRESENTA" is omitted and the logo doesn't zoom out.

Technique: CGI.

Audio:

  • The synth theme previously used in the 1994 RTI logo, composed by Franz di Cioccio and Patrick Djivas.
  • The version with "PRESENTA" has the jingle slightly modified and sped up, before a synthesized splash and a swoosh plays, all composed by Franz di Cioccio and Patrick Djivas.

Availability: Seen on the company's productions, such as Il quarto re and Una dona in fuga.

3rd Ident (2000-2005)

Visuals: Over a blue spotlight background, the blue "UNA PRODUZIONE" oval banner and the RTI and Mediaset logos fly out and settle on the center. The channel logos from the previous logo (with the Retequattro logo being replaced by its successor) then slide in from below, rotate to face the screen, and glow upon settling, while the arc is drawn in between them. Basically a rework of the previous logo with improved CGI.

Variants:

  • An extended variant without the "UNA PRODUZIONE" banner exists since 2003. The background at the beginning has been changed into a transparent object with blue lights orbiting throughout a space background, and the whole logo glows in blue before the background changes into the generic spotlight one.
  • A "PRESENTA" variant like that of the previous logo also exists, with the accompanying music.

Technique: CGI.

Audio:

  • The RTI jingle in most cases, like before, composed by Franz di Cioccio and Patrick Djivas.
  • For the extended variant, you can hear an ascending orchestral fanfare composed by Chicco Santulli.

Availability: Seen on Mediaset's productions from that time such as Incompresso.

4th Ident (2005-April 2, 2018)


Visuals: There is a line of light moving down to reveal a complicated background full of glowing lights and lines. The Mediaset logo forms in the middle, being white with the cog wheel in blue. Meantime, three transparent watermarks of the Canale 5, Italia Uno and Retequattro logos float at the background.

Variants:

  • For TV fictions, the logo was reworked to a more abstract one, with filmstrips floating below.
  • A more recent variant had both backgrounds superimposed.

Technique: CGI.

Audio: Same as the previous logo, composed by Franz di Cioccio and Patrick Djivas, but a bit muffled and slowed out.

Audio variant: The filmstrip variant had a rearranged version of the jingle with more cinematic-sounding instruments and note adjustments which, like in the previous logo, is composed by Franz di Cioccio and Patrick Djivas.

Availability:

  • It was used as a channel banner and seen on several TV movies and shows. Currently, it can be seen once in a while.
  • The superimposed backgrounds variant was first seen on the movie E se domani... released in 2005; and since 2012, it was used as a intro for fictions. It also plasters the filmstrips variant on current prints of older programs.

5th Ident (2011-2018)


Visuals: Same as the previous logo, but the background and graphics are updated, and the logos of the main channels (Canale 5, Italia Uno, Retequattro) and the following other network's logos flash in under the Mediaset ident:

  • 2011: La5, Boing, Iris, Mediaset Extra and Italia 2.
  • 2011-2013: TGCom24, La5, Boing, Iris, Extra, Italia 2 and Cartoonito.
  • 2013-2018: TGCom24, La5, Boing, Iris, Extra, Italia 2, TopCrime and Cartoonito along with the slogan "La tua tv. Sempre più grande."

Variant: On shows that were filmed in fullscreen, the ident was reanimated and the slogan was moved to the top.

Technique: CGI.

Audio: Same as the previous logo.

Availability: Seen on television shows from that time such as Non smettere di sognare.

6th Ident (April 3, 2018-)


Visuals: On a naval blue background, a white line can be seen drawing the Mediaset logo and symbol. After it forms, the logo turns white while the logos of the main channel (Canale 5, Italia Uno, Retequattro) and the following other network's logos flash in under the Mediaset ident:

  • April 3-May 14, 2018: 20, Iris, La5, Mediaset Extra, Italia 2, TopCrime, Boing, Cartoonito and TGCom24 along with the slogan "La tua tv. Sempre più grande."
  • May 15, 2018-January 19, 2020: 20, Iris, La5, Mediaset Extra, Focus, TopCrime, Boing, Cartoonito, TGCom24 and Italia 2
  • January 20, 2020-January 16, 2022: 20, Iris, La5, Cine34, Focus, TopCrime, Boing, Cartoonito, TGCom24, Mediaset Extra and Italia 2.
  • January 17, 2022: 20, Iris, Twentyseven, La5, Cine34, Focus, TopCrime, Boing, Cartoonito, Italia 2, TGCom24 and Mediaset Extra.

Variants:

  • On programs produced in fullscreen, the ident was reanimated and the slogan and logos were shrunk to fit the aspect ratio.
  • On TV shows produced and distributed by the company, the logos for the channels are absent.
  • Following the rebrands of Canale 5 and Retequattro in 2018, as well as Cartoonito's rebrand in 2022 to coincide with its then-ongoing global relaunch respectively, all three logos were changed accordingly during those respective years.

Technique: CGI.

Audio: The 1994 RTI jingle.

Audio variant: On certain television shows, the grander version of the RTI jingle from the 4th logo is used.

Availability: Seen on Mediaset productions from 2018 onwards, such as Fosca Innocenti.

◄ Silvio Berlusconi Communications
Mediaset
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