Mediaset: Difference between revisions

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{{PageCredits|video=veneziani2027 and TVJingle}}
{{PageCredits|capture=Camenati|video=veneziani2027 and TVJingle}}
{{PageButtons|Mediaset|Print Logos=1}}
{{PageButtons|Mediaset|Print Logos=1}}


=== Background ===
=== Background ===
'''Mediaset Italia S.p.A.''' is an Italian media company and the largest broadcaster in the region. It derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi and 38.6% of the group is still controlled by his family. The current name was introduced in 1992 and the company was set as a separate entity in 1995. Mediaset holds majority shares in the Netherlands-based [[Endemol|Endemol]] and Italian film producer [[Medusa Film|Medusa]].
'''Mediaset Italia S.p.A.''' is an Italian media company and the largest broadcaster in the region. Originally formed as [[Silvio Belusconi Communications]], it derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi and 38.6% of the group is still controlled by his family. The current name was introduced in 1990 and the company was set as a separate entity in 1995. Mediaset held majority shares in the Netherlands-based [[Endemol]], and it also holds majority shares in Italian film producer [[Medusa Film|Medusa]].


{{SeparateTOC
⚫
|Silvio Belusconi Communications|
{{ImageTOC
|Silvio Berlusconi Communications (1987) (Credit - number2001).png|(1987-1995)
}}
|Mediaset|
{{ImageTOC
{{ImageTOC
|Mediaset_(1990)_(Credit_-_number2001).png|1st Logo (1990-1997)
|Mediaset_(1990)_(Credit_-_number2001).png|1st Logo (1990-1997)
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|Mediaset_(2011)_(Credit_-_TVItalia_Story).png|5th Logo (2011-2018)
|Mediaset_(2011)_(Credit_-_TVItalia_Story).png|5th Logo (2011-2018)
}}
}}
}}

== Silvio Berlusconi Communications ==
=== (1987-1995) ===
<gallery mode="packed" heights="200">
Silvio Berlusconi Communications (1987) (Credit - number2001).png
</gallery>
{{YouTube|id=CZIr7cirP3Q|id2=xPeXt-3BUfw|id3=5xMzdZRxWsY}}

'''Logo:''' On a black background, a {{color|#FFD900|yellow}} light slides away to the left of the screen, revealing "{{color|#FFD900|{{Font|Times New Roman|'''<u>SILVIO BERLUSCONI</u> COMMUNICATIONS'''}}}}", with "{{color|#FFD900|{{Font|Times New Roman|'''COMMUNICATIONS'''}}}}" being smaller and separated from the rest of the text by a line. Another {{color|#FFD900|yellow}} light draws a circle on the top and flashes, revealing the logo, which is a seat connected to a flower-like cog on a circle. The logo flashes and "{{color|#FFD900|{{Font|Times New Roman|'''''presenta'''''}}}}" fades in and flashes below.

'''Trivia:''' The logo is actually part of the branding of Telemilano (and to some extent, Canale 5), then acquired and modified for Silvio Berlusconi's services at the time.

'''Variants:'''
* There's a filmed version, which is described above, and a videotaped version, where 2 bars of light form the text in a straighter and more {{color|gold|golden}} font. The light draws a circle in a similar way to the filmed version, but wipes away to reveal the logo and flashes again. The text flashes in instead of fading in.
* There is an English variant of the videotaped version, where "{{color|#FFD900|{{Font|Times New Roman|'''''presenta'''''}}}}" is replaced by "{{color|#FFD900|{{Font|Times New Roman|'''''presents'''''}}}}".

'''Technique:''' The circle wiping in and being drawn in.

'''Music/Sounds:''' A synth jingle with a six-note entry near to the end.

'''Availability:''' Uncommon. It appeared on several TV movies. The English videotaped version appears on ''Shattered Image''.



== Mediaset ==
=== 1st Logo (1990-1997) ===
=== 1st Logo (1990-1997) ===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
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{{YouTube|id=SO342u-aomw}}
{{YouTube|id=SO342u-aomw}}


'''Logo:''' On a black background, 2 {{color|gold|golden}} bars of light slide in and wipe in the {{color|gold|golden}} text "{{color|gold|{{Font|Times New Roman|'''<u>MEDIASET</u>'''}}}}", which is spaced out to match the underline's length. After it wipes in, the emblem from the previous logo fades in and the cog shines.
'''Logo:''' On a black background, 2 {{color|gold|golden}} bars of light slide in and wipe in the {{color|gold|golden}} text "{{color|gold|{{Font|Times New Roman|'''<u>MEDIASET</u>'''}}}}", which is spaced out to match the underline's length. After it wipes in, the emblem from the Silvio Berlusconi Communications logo fades in and the cog shines.


'''Technique:''' The wiping of the name.
'''Technique:''' CGI animation.


'''Music/Sounds:''' Same as the previous logo, but at a slightly lower pitch.
'''Music/Sounds:''' Same as the Silvio Berlusconi Communications logo, but at a slightly lower pitch.


'''Availability:''' Rare.
'''Availability:''' Rare.



=== 2nd Logo (1996-1999) ===
=== 2nd Logo (1996-1999) ===
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'''Logo:'''
'''Logo:'''
* Version 1: We see a spark drawing in a line which morphs into a {{color|dodgerblue|blue}} oval with the text "''UNA PRODUZIONE''" in italics. Meanwhile the Mediaset logomark flies out in 3D, along with a {{color|gray}} "{{color|gray|'''MEDIASET'''}}" below, before 3 sparks appear from the bottom and create the logos of the three Mediaset-operated channels (Canale 5, Italia 1, and Retequattro). A {{color|gray}} arc joins the channel logos together.
* Version 1: We see a spark drawing in a line which morphs into a {{color|dodgerblue|blue}} oval with the text "''UNA PRODUZIONE''" in italics. Meanwhile, the Mediaset logomark flies out in 3D, along with a {{color|gray}} "{{color|gray|'''MEDIASET'''}}" below, before 3 sparks appear from the bottom and create the logos of the three Mediaset-operated channels (Canale 5, Italia 1, and Retequattro). A {{color|gray}} arc joins the channel logos together.
* Version 2: The {{color|gray}} and {{color|dodgerblue|blue}} emblem moves to the upper center while the name zooms out and pans under it. As the logo formed, the three sparks come up and form the channel logos, while everything slightly zooms out to make room for a {{color|dodgerblue|blue}} oval banner with "''PRESENTA''" that flips in below.
* Version 2: The {{color|gray}} and {{color|dodgerblue|blue}} emblem moves to the upper center while the name zooms out and pans under it. As the logo formed, the three sparks come up and form the channel logos, while everything slightly zooms out to make room for a {{color|dodgerblue|blue}} oval banner with "''PRESENTA''" that flips in below.


'''Variant:''' Some prints have the "UNA PRODUZIONE" version of the logo with its 2nd half sped up a little.
'''Variant:''' Some prints have the "UNA PRODUZIONE" version of the logo with its 2nd half sped up a little.


'''Technique:''' The logo zooming in and drawing itself.
'''Technique:''' CGI animation.


'''Music/Sounds:'''
'''Music/Sounds:'''
* The synth theme previously used in the 1994 [[RTI]] logo, again, composed by Franz di Cioccio and Patrick Djivas.
* The synth theme previously used in the 1994 [[RTI]] logo, composed by Franz di Cioccio and Patrick Djivas.
* The version with "PRESENTA" has the jingle slightly modified and sped up, before a synthesized splash and a swoosh plays, all composed by Franz di Cioccio and Patrick Djivas.
* The version with "PRESENTA" has the jingle slightly modified and sped up, before a synthesized splash and a swoosh plays, all composed by Franz di Cioccio and Patrick Djivas.


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Mediaset (1999) (Credit - Papa Duran Parra Productions).png
Mediaset (1999) (Credit - Papa Duran Parra Productions).png
</gallery>
</gallery>




'''Logo:''' Over a {{color|blue}} spotlight background, the {{color|dodgerblue|blue}} "''UNA PRODUZIONE''" oval banner and the RTI and Mediaset logos fly out and settle on the center. The channel logos from the previous logo (with the Retequattro logo being replaced by its successor) then slide in from below, rotate to face the screen, and glow upon settling, while the arc is drawn in between them. Basically a rework of the previous logo with improved CGI.
'''Logo:''' Over a {{color|blue}} spotlight background, the {{color|dodgerblue|blue}} "''UNA PRODUZIONE''" oval banner and the RTI and Mediaset logos fly out and settle on the center. The channel logos from the previous logo (with the Retequattro logo being replaced by its successor) then slide in from below, rotate to face the screen, and glow upon settling, while the arc is drawn in between them. Basically a rework of the previous logo with improved CGI.
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* A "''PRESENTA''" variant like that of the previous logo also exists, with the accompanying music.
* A "''PRESENTA''" variant like that of the previous logo also exists, with the accompanying music.


'''Technique:''' The components flying out, the glow, the drawing.
'''Technique:''' CGI animation.


'''Music/Sounds:'''
'''Music/Sounds:'''
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'''Availability:''' Rare.
'''Availability:''' Rare.



=== 4th Logo (2005-2018) ===
=== 4th Logo (2005-2018) ===
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* A more recent variant had both backgrounds superimposed. This made its first appearence on the movie ''E se domani...'' released in 2005; and was later used for Fiction programs since 2014. However, this version plasters the filmstrips variant on Mediaset Infinity+ prints of pre-2014 programs.
* A more recent variant had both backgrounds superimposed. This made its first appearence on the movie ''E se domani...'' released in 2005; and was later used for Fiction programs since 2014. However, this version plasters the filmstrips variant on Mediaset Infinity+ prints of pre-2014 programs.


'''Technique:''' The whole logo.
'''Technique:''' CGI animation.


'''Music/Sounds:''' Same as the previous logo, composed by Franz di Cioccio and Patrick Djivas, but a bit muffled and slowed out. In recent cases, a rearranged version of the jingle with more cinematic-sounding instruments and note adjustments was used, like in the previous logo, composed by Franz di Cioccio and Patrick Djivas.
'''Music/Sounds:''' Same as the previous logo, composed by Franz di Cioccio and Patrick Djivas, but a bit muffled and slowed out. In recent cases, a rearranged version of the jingle with more cinematic-sounding instruments and note adjustments was used, like in the previous logo, composed by Franz di Cioccio and Patrick Djivas.
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{{YouTube|id=5iqNFyhfA54}}
{{YouTube|id=5iqNFyhfA54}}


'''Logo:''' Same as the previous logo, but the background and graphics are updated, the logos of the main channels (Canale 5, Italia 1, Retequattro) and the following other network's logos flash in under the Mediaset ident:
'''Logo:''' Same as the previous logo, but the background and graphics are updated, and the logos of the main channels (Canale 5, Italia 1, Retequattro) and the following other network's logos flash in under the Mediaset ident:


'''1st Version:''' La5, [[Boing]], Iris, and Mediaset Extra,
'''1st Version:''' La5, [[Boing]], Iris, and Mediaset Extra.


'''2nd Version:''' TGCom24, La5, [[Boing]], Iris, Extra, Italia 2 and Cartoonito
'''2nd Version:''' TGCom24, La5, [[Boing]], Iris, Extra, Italia 2 and Cartoonito.


'''3rd Version:''' TGCom24, La5, [[Boing]], Iris, Extra, Italia 2, TopCrime and Cartoonito along with the slogan "'''La tua tv. Sempre più grande'''"
'''3rd Version:''' TGCom24, La5, [[Boing]], Iris, Extra, Italia 2, TopCrime and Cartoonito along with the slogan "'''La tua tv. Sempre più grande.'''"


'''Technique:''' The whole logo.
'''Technique:''' CGI animation.


'''Music/Sounds:''' Same as the previous logo.
'''Music/Sounds:''' Same as the previous logo.
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'''Availability:''' Current.
'''Availability:''' Current.


⚫
{{Chronology|[[Silvio Berlusconi Communications]]|}}

{{TV-Navbox}}{{StationIDs-Navbox}}
{{TV-Navbox}}{{StationIDs-Navbox}}



[[Category:Television logos]]
[[Category:Television logos]]

Revision as of 18:48, 22 May 2023

Credits
Captures by
Camenati

Video captures courtesy of
veneziani2027 and TVJingle

Main

Background

Mediaset Italia S.p.A. is an Italian media company and the largest broadcaster in the region. Originally formed as Silvio Belusconi Communications, it derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi and 38.6% of the group is still controlled by his family. The current name was introduced in 1990 and the company was set as a separate entity in 1995. Mediaset held majority shares in the Netherlands-based Endemol, and it also holds majority shares in Italian film producer Medusa.


Contents

1st Logo (1990-1997) 2nd Logo (1996-1999) 3rd Logo (1999-2005) 4th Logo (2005-2018) 5th Logo (2011-2018)
1st Logo (1990-1997) 2nd Logo (1996-1999) 3rd Logo (1999-2005) 4th Logo (2005-2018) 5th Logo (2011-2018)



1st Logo (1990-1997)


Logo: On a black background, 2 golden bars of light slide in and wipe in the golden text "MEDIASET", which is spaced out to match the underline's length. After it wipes in, the emblem from the Silvio Berlusconi Communications logo fades in and the cog shines.

Technique: CGI animation.

Music/Sounds: Same as the Silvio Berlusconi Communications logo, but at a slightly lower pitch.

Availability: Rare.

2nd Logo (1996-1999)


Logo:

  • Version 1: We see a spark drawing in a line which morphs into a blue oval with the text "UNA PRODUZIONE" in italics. Meanwhile, the Mediaset logomark flies out in 3D, along with a gray "MEDIASET" below, before 3 sparks appear from the bottom and create the logos of the three Mediaset-operated channels (Canale 5, Italia 1, and Retequattro). A gray arc joins the channel logos together.
  • Version 2: The gray and blue emblem moves to the upper center while the name zooms out and pans under it. As the logo formed, the three sparks come up and form the channel logos, while everything slightly zooms out to make room for a blue oval banner with "PRESENTA" that flips in below.

Variant: Some prints have the "UNA PRODUZIONE" version of the logo with its 2nd half sped up a little.

Technique: CGI animation.

Music/Sounds:

  • The synth theme previously used in the 1994 RTI logo, composed by Franz di Cioccio and Patrick Djivas.
  • The version with "PRESENTA" has the jingle slightly modified and sped up, before a synthesized splash and a swoosh plays, all composed by Franz di Cioccio and Patrick Djivas.

Availability: Rare.

3rd Logo (1999-2005)

Logo: Over a blue spotlight background, the blue "UNA PRODUZIONE" oval banner and the RTI and Mediaset logos fly out and settle on the center. The channel logos from the previous logo (with the Retequattro logo being replaced by its successor) then slide in from below, rotate to face the screen, and glow upon settling, while the arc is drawn in between them. Basically a rework of the previous logo with improved CGI.

Variants:

  • An extended variant without the "UNA PRODUZIONE" banner exists since 2003. The background at the beginning has been changed into a transparent object with blue lights orbiting throughout a space background, and the whole logo glows in blue before the background changes into the generic spotlight one.
  • A "PRESENTA" variant like that of the previous logo also exists, with the accompanying music.

Technique: CGI animation.

Music/Sounds:

  • The RTI jingle in most cases, like before, composed by Franz di Cioccio and Patrick Djivas.
  • For the extended variant, you can hear an ascending orchestral fanfare composed by Chicco Santulli.

Availability: Rare.

4th Logo (2005-2018)


Logo: We see a line of light moving down to reveal a complicated background full of glowing lights and lines. The Mediaset logo forms in the middle, being white with the cog wheel in blue. Meantime, three transparent watermarks of the Canale 5, Italia 1 and Retequattro logos float at the background.

Variants:

  • For TV fictions, the logo was reworked to a more abstract one, with filmstrips floating below.
  • A more recent variant had both backgrounds superimposed. This made its first appearence on the movie E se domani... released in 2005; and was later used for Fiction programs since 2014. However, this version plasters the filmstrips variant on Mediaset Infinity+ prints of pre-2014 programs.

Technique: CGI animation.

Music/Sounds: Same as the previous logo, composed by Franz di Cioccio and Patrick Djivas, but a bit muffled and slowed out. In recent cases, a rearranged version of the jingle with more cinematic-sounding instruments and note adjustments was used, like in the previous logo, composed by Franz di Cioccio and Patrick Djivas.

Availability: Common, it was used as a channel banner and seen on several TV movies and shows. Currently, it can be seen once in a while.

5th Logo (2011-2018)


Logo: Same as the previous logo, but the background and graphics are updated, and the logos of the main channels (Canale 5, Italia 1, Retequattro) and the following other network's logos flash in under the Mediaset ident:

1st Version: La5, Boing, Iris, and Mediaset Extra.

2nd Version: TGCom24, La5, Boing, Iris, Extra, Italia 2 and Cartoonito.

3rd Version: TGCom24, La5, Boing, Iris, Extra, Italia 2, TopCrime and Cartoonito along with the slogan "La tua tv. Sempre più grande."

Technique: CGI animation.

Music/Sounds: Same as the previous logo.

Availability: Current.

◄ Silvio Berlusconi Communications
Mediaset
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