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|YLE (1992) (Credit - aatox).png|1st Logo (Renkaat) (January 1, 1992-2000)
|YLE (2004) (Credit - FinnTapes).png|2nd Logo (January 1, 2001-January 23, 2013)
|YLE (2013) (Credit - FinnTapes).png|3rd Logo (March 6, 2012-)
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The Finnish Broadcasting Company (Finnish: Yleisradio Oy/Swedish: Rundradion Ab, officially abbreviated to Yle) is the name of the state-owned Finnish radio and television agency, which was founded in Helsinki on May 29, 1926. Originally named as "O.Y. Suomen Yleisradio – A.B. Finlands Rundradio", the company started as a radio broadcaster, but during 1957, Yleisradio tested broadcasting on television. Suomen Televisio was launched with regular broadcasting, beginning next year on January 1, 1958. The first television newscast from Yleisradio aired on September 1, 1959.
Following the acquisition of Tesvisio and Tamvisio in 1964, Yleisradio renamed its Suomen Televisio channel to TV-ohjelma 1 and launched its new second channel, TV-ohjelma 2. Both of these channels were later renamed simply to TV1 and TV2 respectively in 1971, and again to Yle TV1 and Yle TV2 in 2000. Both channels had separate programming blocks over the years (MTV and FST), and additional channels such as Yle Teema & Fem and TV Finland were created alongside the two channels.
For three decades, Yleisradio held a monopoly in Finnish broadcasting until the Finnish TV channel reforming happened in 1993, with MTV3 becoming a rival commercial television station. In 1994, the company was renamed to Yleisradio Oy or simply Yle, while in 2012, the company's branding was revamped.
Prior to January 1992, Yle didn't use their company logo in any of their television channels.
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1st Logo (Renkaat) (January 1, 1992-2000) | 2nd Logo (January 1, 2001-January 23, 2013) | 3rd Logo (March 6, 2012-) |
Logo: On a white background, several layers of orange ripples emerge from the bottom left corner of the screen, followed by blue ripples on the bottom right, magenta on the top left, and green on the top right before all of them are obscured by a burst of yellow particles, dispersing around an invisible sphere. This is followed by a subsequent burst of red, purple
, blue, and green particles as the camera rotates to an angle below the bursts (which also speeds up the animation). Five solid rings in yellow, orange, green, blue and green then emerge from the sphere one by one, in that order. After the rings emerge and the particles disappear for a second, "Y L E" fades in below, forming the final product.
Trivia: Advertising graphic artist Herbie Kastemaa designed the new company logo nicknamed "Renkaat" ("Rings" in English) in 1990. Kastemaa used the company's previous logo for the basics of creating the new one (most notably the wavelength seen in the previous logo). All five rings represent the company's news, sport, music, drama and entertainment operations.
Variants: Yle TV1 had a couple of different variants of this ident seen as startup and closedown idents. It should be noted that these variants were used as main idents for the channel during that time. For more information about variants, see the 6th Yle TV1 logo.
Technique: 3D animation.
Music/Sounds: A dissonant, yet gentle-sounding synth and string ambient theme.
Availability: Extinct on TV.
Legacy: This logo is considered nostalgic to those who grew up in Finland and is a favorite to many, although the dissonant music doesn't really mix well with the calm animation.
Videos
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Logo: On a black background, we see the text "YLE" in a dark and glossy-textured font with vertical lines on both sides, fading in on the background. Then a bright light reflects in the logo and moves from the bottom to the top right corner. As the logo takes on a brighter tone, a small shimmer can be seen on top of the right vertical line, while a oblique light sweep goes through the logo.
Variants:
Technique: Superimposed live-action effects.
Music/Sounds: A rumbling, Deep Note-like sound, that ends with a soft one-note chime. After that, we hear short two piano notes.
Music/Sounds Variants:
Availability: Common.
Logo: On a black background, we see three bright letters appearing one by one, forming the word "yle" on a cyan block with soft edges popping in behind it. As the cyan block pops in, the black background gets brighter from the center point of the screen, becoming white. As the logo moves a little bit closer, we see a tiny sparkle on top of the "l".
Variant: A letterboxed version of the logo exists on home video releases.
Technique: 2D animation.
Music/Sounds: A four-note synth piano chime followed by a brief echoing that quickly fades out.
Availability: Current.