Draft:Fox

From the Audiovisual Identity Database, the motion graphics museum

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The Fox Broadcasting Company was created on

1st ID (Fox Weekend) (April 5, 1987-January 1989)


Visuals: Panning up from a bridge below, a darkened Fox structure stands in the distance, against the night sky. The searchlights switch on, one-by-one, as the structure brightens.

Technique: Live-action footage with a prop structure for the Fox logo.

Audio: A faster-paced re-orchestration of the short 20th Century Fox fanfare, composed by Non-Stop Music.

2nd ID (This is the Year, This is Fox) (January 1989-August 20, 1990)


Visuals: There is the Fox structure from before, but in a different camera angle.

Technique: Live action with a prop structure for the Fox logo.

Audio: Same as the 2nd ID.

3rd ID (It's on Fox) (August 23, 1990-July 14, 1992)


Visuals: On a skyline or dark sky with flashlights everywhere, the Fox logo appears in gold. and then the logo fades in.

Technique: CGI.

Audio: The theme from their 1990-91 season, which was "It's on Fox", usually accompanied with an announcer saying "You are watching Fox".

Audio Variant: Sometime around the 1991-92 season, the music was changed to the "It's on Fox" theme used from that season.

4th ID (Everybody Knows It's on Fox) (July 15, 1992-June 27, 1993)


Visuals: A darkened Fox logo zooms out, as several searchlights pan by. As the logo starts to settle back, it starts to flash orange, with magenta haze-like lights appearing behind the logo.

Technique: CGI.

Audio: The theme from their 1992-93 season, which was "Everybody Knows It's on Fox".

5th ID (It Could Only Happen on Fox) (June 28, 1993-August 21, 1994)


Visuals: Unknown

Technique: Stop-motion and 2D animation.

Audio: The theme from their 1993-94 season, which was "It Could Only Happen on Fox".

6th ID (Fox is Kickin' It!) (August 22, 1994-August 27, 1995)


Visuals: On a black background, there is a faint dark blue Fox logo. Several golden yellow sparks draw out the outline of the logo as two golden searchlights cross. The camera slowly pans up so that the Fox logo is facing forward, as another set of searchlights cross. The former two searchlights move upwards. Both sets of searchlights collide, causing a flash that turns the Fox logo gold. The searchlights appear behind the logo as the camera zooms out to reveal the rest of the logo, until it is at a slightly curved angle. Several white stars move toward the Fox logo in the background (likely resembling space) as the searchlights continue to move.

Technique: CGI by TVart, Inc.

Audio: An upbeat pop fanfare with a group of female singers singing "Fox is Kicking It!" (which was their theme from their 1994-95 season) at the end.

7th ID (Cool Like Us!) (August 28, 1995-August 20, 1996)


Visuals: Unknown

Technique: 2D computer animation by TVart, Inc.

Audio: Unknown.

8th ID (Fox Super Season/Non-Stop Fox) (August 21, 1996-August 31, 1997)


Visuals: On a twilight background with some searchlights, there is the Fox logo colored in dark purple, black and silver respectively.

Technique: CGI.

Audio: A rock theme, accompanied with an announcer saying "This is Fox".

9th ID (Just One Fox) (September 1, 1997-1998)


Visuals: There is the three letters that form the Fox logo as it flies on a background. Then, the Fox logo appears in the color of the background (red, green or blue) before the letters from before merge together while the logo rotates.

Technique: CGI.

Audio: Some swooshing sounds, followed by opening drumrolls of the 20th Century Fox fanfare composed by Elliot Goldenthal with an announcer saying "This is Fox" or "You're watching Fox".

10th ID (Just One Fox) (1998-September 5, 1999)


Visuals: On a colored background (either blue or yellow) there is the Fox logo as its placed on a background containing the Fox logo.

Technique: CGI by [H] Design.

Audio: Same as the 9th ident, but with a swoosh at the the end.

11th ID (Fox2K) (September 6, 1999-August 21, 2000)


Visuals: On a black background, there is the Fox logo in white being surrounded by some yellow and blue scanner lines.

Technique: Digital traditional animation

Audio: Silent.

12th ID (Aero) (August 22, 2000-September 16, 2001)


Visuals: On a navy blue background, there is a circle containing the Fox logo in multiple colors as they move to the right.

Technique: Digital traditional animation.

Audio: The 1997 Fox generic theme, followed by some guitar sounds and an announcer saying "This is Fox".

13th ID (Choose Fox) (September 17, 2001-September 8, 2002)


Visuals: On a light blue background surrounded by some rings, there is the Fox logo, in black.

Technique: Digital traditional animation

Audio: The 1997 Fox generic theme.

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