WCFE

From the Audiovisual Identity Database, the motion graphics museum

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Background

WCFE is a PBS member station located in Plattsburgh, New York.

1st Logo (1977-1980)

Visuals: On any background, on the bottom right of the screen, we see the text "WCFE-TV", and below it on the right is a large number "57".

Technique: None. [possible misuse]

Audio: None.

Availability: It is a station ID.


2nd Logo (1980-1993)

Visuals: On any background is the text "wcfe" and below it is the text "plattsburgh".

Variants: The logo might be positioned anywhere else other than the center of the screen.

Technique: None. [possible misuse]

Audio: An announcer saying "This is WCFE Channel 57, Plattsburgh.".

Audio Variants: There can be variants where the announcer says something different, and some others can have no music or sounds.

Availability: It is a station ID.


3rd Logo (1993-1996)

Visuals: On a live-action background is the text "wcfe". On the right of it, a figure of a mountain and a lake is shown. Below the WCFE text is "Mountain Lake Public Television". Below that text is "PLATTSBURGH NEW YORK".

Technique: Live-action.

Audio: A peaceful tune.

Availability: Seen on their programming at the time.


4th ID (1996-1999)

Visuals: On a live-action background is the Mountain Lake logo (the text "Mountain" with a mountain/lake figure and the text "Lake" below it) flip in. The logo then zooms in and the text "PRESENTS" fades in below.

Technique: Live action and computerized 2D animation.

Audio: A "drumroll" sound along with three swan chirps.

Availability: Seen at the beginning of their programming at the time.

5th ID (1999-2003)

Visuals: On a live-action background with an ocean, we see the mountain/lake figure in a black-colored oval. The text "Mountain Lake" is below it. Below that text is "PUBLIC BROADCASTING". While the whole logo plays, the water waves.

Technique: Live action.

Audio: Waving water sounds and 2 swan chirps.

Availability: Seen at the end of their programming at the time.

6th ID (2003-2008?)

Visuals: On a background, we begin seeing "Mountain Lake" flip in. Then the sequence starts to see the mountain/lake figure in a purple -colored oval. After the flipping, the PBS logo fades below "Mountain Lake".

Technique: CGI.

Audio: Possibly the closing theme to a show.

Availability: Possibly seen at the end of their programming at the time.


9th ID (2013-2018)

Visuals: On a light gray background is the text "Mountain Lake PBS" logo wipe in from the bottom left to the top right of the screen. The text slowly zooms in towards the viewer then halts.

Technique: Computerized 2D animation.

Audio: A CPTV theme song and none. Alternative version of Milwaukee Public Television's song.

Availability: Seen on current WCFE programming, including Infinity Hall Live and The Kate.
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