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{{PageButtons2|type=Television Idents|Continuity Bumper=1}} |
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{{PageCredits|description=Jess Williams|capture=Eric S., Mr. Logo Lord, and others|edits=mr3urious, Mr. Logo Lord and PerryLuv2001|video=Paul Hatfield and bbctim123}} |
{{PageCredits|description=Jess Williams|capture=Eric S., Mr. Logo Lord, and others|edits=mr3urious, Mr. Logo Lord and PerryLuv2001|video=Paul Hatfield and bbctim123}} |
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{{About|the TV idents|the production logos|ATV Productions}} |
{{About|the TV idents|the production logos|ATV Productions}} |
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{{ImageTOC |
{{ImageTOC |
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|ABC UK (1955).jpeg|1st |
|ABC UK (1955).jpeg|1st ID (September 24-October 1955) |
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|Associated Television Ltd (1955).jpeg|2nd |
|Associated Television Ltd (1955).jpeg|2nd ID (October 8, 1955-1956) |
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|ATV Presents (1956).jpeg|3rd |
|ATV Presents (1956).jpeg|3rd ID (February 17, 1956-1959) |
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|ATV (1959).jpeg|4th ID (1959-July 1964) |
|ATV (1959).jpeg|4th ID (1959-July 1964) |
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|ATV London (1964).jpeg|5th ID (1964-1969) |
|ATV London (1964).jpeg|5th ID (1964-1969) |
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}} |
}} |
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=== 1st |
=== 1st ID (September 24-October 1955)=== |
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{{MIA}} |
{{MIA}} |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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'''Visuals:''' On a black background, there's a {{color|gray|grey}} "eye" (inspired by the [[CBS |CBS]] logo) with a striped (or "shadowed") eye below it, and both intersected at about their midpoints. The letters "'''A'''", "'''B'''", and "'''C'''" are shown in the spaces of the intersecting logo. |
'''Visuals:''' On a black background, there's a {{color|gray|grey}} "eye" (inspired by the [[CBS |CBS]] logo) with a striped (or "shadowed") eye below it, and both intersected at about their midpoints. The letters "'''A'''", "'''B'''", and "'''C'''" are shown in the spaces of the intersecting logo. |
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'''Technique:''' |
'''Technique:''' A still, printed image. |
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'''Audio:''' Possibly none, or the three ATV chimes. |
'''Audio:''' Possibly none, or the three ATV chimes. |
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* There is also no known recording of this logo, likely due to its short lifespan. |
* There is also no known recording of this logo, likely due to its short lifespan. |
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===2nd |
===2nd ID (October 8, 1955-1956)=== |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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File:Associated Television Ltd (1955).jpeg |
File:Associated Television Ltd (1955).jpeg |
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'''Availability:''' This would continue to be used at the end of sign-ons until colour broadcasts began. |
'''Availability:''' This would continue to be used at the end of sign-ons until colour broadcasts began. |
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===3rd |
===3rd ID (February 17, 1956-1959)=== |
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<gallery mode="packed" heights="200"> |
<gallery mode="packed" heights="200"> |
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File:ATV Presents (1956).jpeg |
File:ATV Presents (1956).jpeg |
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'''Variants:''' |
'''Variants:''' |
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*A <u>still variant</u> exists. |
*A <u>still variant</u> exists. |
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*From <u>1962-1975</u>, the endcap has the logo arranged like "AN ATV (COLOUR) PRODUCTION" on a |
*From <u>1962-1975</u>, the endcap has the logo arranged like "AN ATV (COLOUR) PRODUCTION" on a blue or black background (the shade of blue may vary). An inverted variant exists, as well as it being used in-credit. |
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*A version exists with "ATV" arranged horizontally in the middle section of the eyes. |
*A version exists with "ATV" arranged horizontally in the middle section of the eyes. |
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* The London version was lost to a David Frost-led investor group (which became [[London Weekend Television|London Weekend Television]]; LWT would share the London area with [[Thames|Thames]]). |
* The London version was lost to a David Frost-led investor group (which became [[London Weekend Television|London Weekend Television]]; LWT would share the London area with [[Thames|Thames]]). |
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* The Midlands-area franchise was renewed and now expanded to seven days a week. |
* The Midlands-area franchise was renewed and now expanded to seven days a week. |
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* Has a Flash remake at [http://625.uk.com/tv_logos/flash.htm#atv 625.uk.com/tv_logos/flash.htm#atv]. |
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===6th ID (November 15, 1969-December 31, 1981)=== |
===6th ID (November 15, 1969-December 31, 1981)=== |
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File:ATV (1969, 1st Half) (2).png |
File:ATV (1969, 1st Half) (2).png |
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File:ATV (1969, 1st Half, B&W).jpeg |
File:ATV (1969, 1st Half, B&W).jpeg |
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File:ATV (In Color 1969).png |
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File:ATV (1969, 2nd Half).png |
File:ATV (1969, 2nd Half).png |
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File:ATV (1969, 2nd Half) (2).jpeg |
File:ATV (1969, 2nd Half) (2).jpeg |
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File:ATV (1969, 2nd Half, B&W).jpeg |
File:ATV (1969, 2nd Half, B&W).jpeg |
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File:ATV (1969).png |
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File:ATV (1969, 2nd Half, No Text).jpeg |
File:ATV (1969, 2nd Half, No Text).jpeg |
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File:ATV (1969, Red).jpeg |
File:ATV (1969, Red).jpeg |
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ATV (1981) (From - Tiswas).png |
ATV (1981) (From - Tiswas).png |
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</gallery> |
</gallery> |
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{{YouTube|id=B5Fn8JxzQl8|id2=dKJvqEgDBC0|id3=8bdHCqOO_oo|id4=rOK26ieiEow|id5=pSVVLZbV05k|id6=2eYftX57gQg}} |
{{YouTube|id=B5Fn8JxzQl8|id2=dKJvqEgDBC0|id3=8bdHCqOO_oo|id4=rOK26ieiEow|id5=pSVVLZbV05k|id6=2eYftX57gQg|id7=4X8OGaqK5do}} |
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'''Visuals:''' |
'''Visuals:''' |
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*Station ID: On a {{color|gray|grey}} or {{color|deepskyblue|light blue}} background, 3 circles, coloured |
*Station ID: On a {{color|gray|grey}} or {{color|deepskyblue|light blue}} background, 3 circles, coloured red, green, and blue, grow in one after the other, intersecting each other and forming different colours. The caption "IN COLOUR" fades in underneath. The 3 circles then slide towards each other, forming one white circle as the background fades to blue. The white circle grows out into an eye shape and bands of colour sweep across it, cutting out the circle part and adding in the striped "shadow" underneath. The logo turns yellow and the letters "{{color|#FFD900|'''A'''}}", "{{color|#FFD900|'''T'''}}", and "{{color|#FFD900|'''V'''}}" appear in the spaces. |
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*Accompanying clock ident: Basically just the still version, but with a digital clock displaying HMS time in the 24-hour format. This makes it rather unique among most of the time-frame, which were mostly analogue. Originally, it would have the clock mentioned in the 3rd logo. |
*Accompanying clock ident: Basically just the still version, but with a digital clock displaying HMS time in the 24-hour format. This makes it rather unique among most of the time-frame, which were mostly analogue. Originally, it would have the clock mentioned in the 3rd logo. |
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'''Variants:''' |
'''Variants:''' |
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* ''<u>1969-75 black-and-white variant:</u>'' the logo is shortened to just the ATV eyes appearance following a growing circle, and no gradients. |
* ''<u>1969-75 black-and-white variant:</u>'' the logo is shortened to just the ATV eyes appearance following a growing circle, and no gradients. |
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* |
* An early variant exists that during the formation of the logo, the background instead turns into {{color|black}}. |
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* Sometimes the eye might be in <u>white</u> instead of yellow. |
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* On an <u>''Elstree Christmas'' promo tape</u> from 1982, after the logo forms, there are no letters that appear in the spaces. |
* On an <u>''Elstree Christmas'' promo tape</u> from 1982, after the logo forms, there are no letters that appear in the spaces. |
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'''Audio Variants:''' |
'''Audio Variants:''' |
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* For the <u>black-and-white variant</u>, in the beginning growing circle there are just three drums to accompany it. |
* For the <u>black-and-white variant</u>, in the beginning growing circle there are just three drums to accompany it. |
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* |
* For the early variant, the music was lower in pitch and sounded more low-budget. |
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'''Availability:''' Still preserved on several programmes from this period. |
'''Availability:''' Still preserved on several programmes from this period. |
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* This has a Flash remake of both the more low-budget sounding one and the more familiar one at [http://625.uk.com/tv_logos/flash.htm#atv 625.uk.com]. |
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* The logo is preserved on Challenge airings of the first series of ''Bullseye''. |
* The logo is preserved on Challenge airings of the first series of ''Bullseye''. |
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* The black-and-white version could be seen on any black & white ATV programme during this time. |
* The black-and-white version could be seen on any black & white ATV programme during this time.{{AvailabilityExamples}} |
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=== External Links === |
=== External Links === |
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[[Category:United Kingdom]] |
[[Category:United Kingdom]] |
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[[Category:Television logos]] |
[[Category:Television logos]] |
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[[Category:Television |
[[Category:Television idents]] |
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[[Category:British television logos]] |
[[Category:British television logos]] |
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[[Category:British television |
[[Category:British television idents]] |
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[[Category:ITV]] |
[[Category:ITV]] |
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[[Category: |
[[Category:Logos with music by Jack Parnell]] |
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[[Category:Logos with music by Angela Morley]] |
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[[Category:Logos that vary depending on the source]] |
Originally formed as "ABC" (not to be confused with the American, Australian or Associated "ABC") by impresario Lew Grade, Associated Television Ltd. was the second-ever ITV franchisee to go on air on September 24, 1955, serving for London on the weekends. Their more famous outing, serving weekdays (later full-time starting in 1968) in the Midlands, would go on the air on February 17, 1956. It was also the parent company of ITC Entertainment from 1957 and until 1981, when ATV re-formed and re-branded itself to Central Independent Television.
Contents | |||||
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1st ID (September 24-October 1955) | 2nd ID (October 8, 1955-1956) | 3rd ID (February 17, 1956-1959) | 4th ID (1959-July 1964) | 5th ID (1964-1969) | 6th ID (November 15, 1969-December 31, 1981) |
This logo is currently missing in action. Please do not add reconstructions of the logo if any exist, as they are likely not accurate to the actual logo. Additionally, do not attempt to add a finalized description of the logo until it has been found in its entirety. |
Visuals: On a black background, there's a grey "eye" (inspired by the CBS logo) with a striped (or "shadowed") eye below it, and both intersected at about their midpoints. The letters "A", "B", and "C" are shown in the spaces of the intersecting logo.
Technique: A still, printed image.
Audio: Possibly none, or the three ATV chimes.
Availability:
Visuals: On a black background, the eye from before, except wider, zooms towards the screen while "opening up" and expanding outwards. It then moves upward, revealing a striped (or "shadowed") eye logo below it, and stops at a point where both circles intersect in the middle. The letters "A", "T", and "V" appear in the spaces of the intersecting logo in sequence accompanied by three chimes. "ASSOCIATED TELEVISION LTD." then appears below, the 3 bolded letters being larger than the rest.
Trivia: The reason the logo is somewhat misproportioned is because due to the company's renaming forcing the draftsman to redraw it in a hurry.
Variant: A still holding slide has the logo with "channel 8" below it instead.
Technique: Traditional cel animation.
Audio: The three "chimes" used as the letters appear, which increase in pitch. Composed by Wally Stott (later known as Angela Morley).
Availability: This would continue to be used at the end of sign-ons until colour broadcasts began.
Visuals: On a grey background, a rectangle protruding from the top right lists "MIDLANDS: Monday to Friday", a small ATV eye logo (redrawn to feature the proportions of the 1st logo), and then "LONDON: Saturday and Sunday". 3 rectangles drop down beside it and a rectangle slides in from the right below the three rectangles. The letters "A", "T", and "V" appear in the rectangles with "PRESENTS" being wiped in on the rectangle below.
Variant: The bar only mentions about either the Midlands or London at various times.
Technique: Cel animation.
Audio: Same as before.
Availability:
Visuals:
Variants:
Technique: Cel animation.
Audio: Same as the 2nd logo. It sometimes may have a normal pitch.
Availability:
Visuals: There is the ATV logo from before, only slightly smaller and moved to the top of the screen. Then, the words either "LONDON" or "MIDLANDS" slowly zoom up below the eyes.
Technique: Cel animation.
Audio: Same as the 2nd logo, but in a higher pitch. It sometimes may have a normal pitch.
Availability:
Visuals:
Variants:
Technique: Traditional cel animation.
Audio: A twelve-note fanfare, consisting of the following four three-note sections: trumpet notes, timpani beats, the familiar ATV chimes, and finally, more dramatic trumpet notes. Composed by Jack Parnell and arranged by Angela Morley.
Audio Variants:
Availability: Still preserved on several programmes from this period.
Television idents | |
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American Networks |
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Canadian Networks | |
British Networks |
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Australian Networks | |
Japanese Networks | |
German, Swiss, and Austrian Networks | |
Brazilian Networks | |
French Networks | |
Dutch, Belgian, and Luxembourgish Networks | |
Emirati Networks | |
Qatari Networks | |
Saudi Arabian Networks | |
ITV plc | |||||
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Associated Television |
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