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{{
{{PageCredits|description=Jess Williams|capture=Eric S., Mr. Logo Lord, and others|edits=mr3urious, Mr. Logo Lord and PerryLuv2001|video=Paul Hatfield and bbctim123}}
{{About|the TV idents|the production logos|ATV Productions}}
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=== 1st
{{MIA}}
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'''
'''Technique:'''
'''
'''Availability:'''
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* There is also no known recording of this logo, likely due to its short lifespan.
===2nd
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{{YouTube|id=GBwa8U-SAhU}}
'''
'''Trivia:''' The reason the logo is somewhat misproportioned is because due to the company's renaming forcing the draftsman to redraw it in a hurry.
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'''Technique:''' Traditional cel animation.
'''
'''Availability:''' This would continue to be used at the end of sign-ons until colour broadcasts began.
===3rd
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{{YouTube|id=Krg3K8vAyn0}}
'''
'''Variant:''' The bar only mentions about either <u>the Midlands or London</u> at various times.
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'''Technique:''' Cel animation.
'''
'''Availability:'''
* This was seen in both areas ATV broadcast to (as seen in this ident) and even on programmes, such as ''The 64,000 Question'' and ''The Johnnie Ray Show'', respectively.
* This was also used after ATV had started its Midlands franchise in 1956.
* It also appears at the start of an April 30, 2023 UK airing of ''The Larkins'' episode "Ale and Farewell" on Talking Pictures TV as well.
===4th
<gallery mode="packed" heights="200">
File:
File:ATV (1959) (From - The Larkins S02E02).png
File:
File:ATV (1959) (From - Johnnie Ray Sings).png
</gallery>
{{YouTube|id=DtLrMDLFFkc|id2=fozIMO4zHqA}}
'''Visuals:'''
'''Variants:'''
*A <u>still variant</u> exists.
*From <u>1962-1975</u>, the endcap has the logo arranged like "AN ATV (COLOUR) PRODUCTION" on a
*A version exists with "ATV" arranged horizontally in the middle section of the eyes.
'''Technique:''' Cel animation.
'''
'''Availability:'''
*It was commonly seen on ATV programming seen on the ITV network.
*It also appeared at the start of a June 18, 2023 airing of ''The Larkins'' episode "Home Win" on Talking Pictures TV.
=== 5th
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</gallery>
{{YouTube|id=b1MYwNFsONM|id2=
'''
'''Technique:''' Cel animation.
'''
'''Availability:'''
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* The London version was lost to a David Frost-led investor group (which became [[London Weekend Television|London Weekend Television]]; LWT would share the London area with [[Thames|Thames]]).
* The Midlands-area franchise was renewed and now expanded to seven days a week.
===6th
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File:ATV (1969, 2nd Half).png
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File:ATV (1969, 2nd Half, No Text).jpeg
File:ATV (1969, Red).jpeg
ATV (1981) (From - Tiswas).png
</gallery>
{{YouTube|id=B5Fn8JxzQl8|id2=dKJvqEgDBC0|id3=8bdHCqOO_oo|id4=rOK26ieiEow|id5=pSVVLZbV05k|id6=2eYftX57gQg|id7=4X8OGaqK5do}}
'''Visuals:'''
'''Variants:'''
* ''<u>1969-75 black-and-white variant:</u>'' the logo is shortened to just the ATV eyes appearance following a growing circle, and no gradients.
*
* Sometimes the eye might be in <u>white</u> instead of yellow.
* On an <u>''Elstree Christmas'' promo tape</u> from 1982, after the logo forms, there are no letters that appear in the spaces.
'''Technique:''' Traditional cel animation.
'''
'''
* For the <u>black-and-white variant</u>, in the beginning growing circle there are just three drums to accompany it.
*
'''Availability:''' Still preserved on several programmes from this period.
* The logo is preserved on Challenge airings of the first series of ''Bullseye''.
* The black-and-white version
=== External Links ===
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* [https://www.tvark.org/?page=944 Associated Television] on TVARK
{{TV-Navbox}}{{StationIDs-Navbox}}{{Navbox-ITV}}
{{Chronology||[[Central Independent Television]]}}
[[Category:United Kingdom]]
[[Category:Television logos]]
[[Category:Television
[[Category:British television logos]]
[[Category:British television
[[Category:ITV]]
[[Category:
[[Category:Logos with music by Angela Morley]]
[[Category:Logos that vary depending on the source]]
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Originally formed as "ABC" (not to be confused with the American, Australian or Associated "ABC") by impresario Lew Grade, Associated Television Ltd. was the second-ever ITV franchisee to go on air on September 24, 1955, serving for London on the weekends. Their more famous outing, serving weekdays (later full-time starting in 1968) in the Midlands, would go on the air on February 17, 1956. It was also the parent company of ITC Entertainment from 1957 and until 1981, when ATV re-formed and re-branded itself to Central Independent Television.
Contents | |||||
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1st ID (September 24-October 1955) | 2nd ID (October 8, 1955-1956) | 3rd ID (February 17, 1956-1959) | 4th ID (1959-July 1964) | 5th ID (1964-1969) | 6th ID (November 15, 1969-December 31, 1981) |
This logo is currently missing in action. Please do not add reconstructions of the logo if any exist, as they are likely not accurate to the actual logo. Additionally, do not attempt to add a finalized description of the logo until it has been found in its entirety. |
Visuals: On a black background, there's a grey "eye" (inspired by the CBS logo) with a striped (or "shadowed") eye below it, and both intersected at about their midpoints. The letters "A", "B", and "C" are shown in the spaces of the intersecting logo.
Technique: A still, printed image.
Audio: Possibly none, or the three ATV chimes.
Availability:
Visuals: On a black background, the eye from before, except wider, zooms towards the screen while "opening up" and expanding outwards. It then moves upward, revealing a striped (or "shadowed") eye logo below it, and stops at a point where both circles intersect in the middle. The letters "A", "T", and "V" appear in the spaces of the intersecting logo in sequence accompanied by three chimes. "ASSOCIATED TELEVISION LTD." then appears below, the 3 bolded letters being larger than the rest.
Trivia: The reason the logo is somewhat misproportioned is because due to the company's renaming forcing the draftsman to redraw it in a hurry.
Variant: A still holding slide has the logo with "channel 8" below it instead.
Technique: Traditional cel animation.
Audio: The three "chimes" used as the letters appear, which increase in pitch. Composed by Wally Stott (later known as Angela Morley).
Availability: This would continue to be used at the end of sign-ons until colour broadcasts began.
Visuals: On a grey background, a rectangle protruding from the top right lists "MIDLANDS: Monday to Friday", a small ATV eye logo (redrawn to feature the proportions of the 1st logo), and then "LONDON: Saturday and Sunday". 3 rectangles drop down beside it and a rectangle slides in from the right below the three rectangles. The letters "A", "T", and "V" appear in the rectangles with "PRESENTS" being wiped in on the rectangle below.
Variant: The bar only mentions about either the Midlands or London at various times.
Technique: Cel animation.
Audio: Same as before.
Availability:
Visuals:
Variants:
Technique: Cel animation.
Audio: Same as the 2nd logo. It sometimes may have a normal pitch.
Availability:
Visuals: There is the ATV logo from before, only slightly smaller and moved to the top of the screen. Then, the words either "LONDON" or "MIDLANDS" slowly zoom up below the eyes.
Technique: Cel animation.
Audio: Same as the 2nd logo, but in a higher pitch. It sometimes may have a normal pitch.
Availability:
Visuals:
Variants:
Technique: Traditional cel animation.
Audio: A twelve-note fanfare, consisting of the following four three-note sections: trumpet notes, timpani beats, the familiar ATV chimes, and finally, more dramatic trumpet notes. Composed by Jack Parnell and arranged by Angela Morley.
Audio Variants:
Availability: Still preserved on several programmes from this period.
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Associated Television |
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