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{{About|the TV idents|the production logos|ATV Productions}}
===Background===
Originally formed as "ABC" (not to be confused with the [[ABC
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'''Logo:''' On a black background, there's a {{color|gray|grey}} "eye" (inspired by the [[CBS
'''Technique:''' None.
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Originally formed as "ABC" (not to be confused with the American, Australian or Associated "ABC") by impresario Lew Grade, Associated Television Ltd. was the second-ever ITV franchisee to go on air on September 24, 1955, serving for London on the weekends. Their more famous outing, serving weekdays (later full-time starting in 1968) in the Midlands, would go on the air on February 17, 1956. It was also the parent company of ITC Entertainment from 1957 and until 1981, when ATV re-formed and re-branded itself to Central Independent Television.
This logo is currently missing in action. Please do not add reconstructions of the logo if any exist, as they are likely not accurate to the actual logo. Additionally, do not attempt to add a finalized description of the logo until it has been found in its entirety. |
Logo: On a black background, there's a grey "eye" (inspired by the CBS logo) with a striped (or "shadowed") eye below it, and both intersected at about their midpoints. The letters "A", "B", and "C" are shown in the spaces of the intersecting logo.
Technique: None.
Music/Sounds: Possibly none, or the three ATV chimes.
Availability: Long extinct.
Logo: On a black background, the eye from before, except wider, zooms towards the screen while "opening up" and expanding outwards. It then moves upward, revealing a striped (or "shadowed") eye logo below it, and stops at a point where both circles intersect in the middle. The letters "A", "T", and "V" appear in the spaces of the intersecting logo in sequence accompanied by three chimes. "ASSOCIATED TELEVISION LTD." then appears below, the 3 bolded letters being larger than the rest.
Variant: A still holding slide has the logo with "channel 8" below it instead.
Technique: Traditional cel animation.
Music/Sounds: The three "chimes" used as the letters appear, which increase in pitch. Composed by Wally Stott (later known as Angela Morley).
Availability: Extinct. This would continue to be used at the end of sign-ons until colour broadcasts began.
Legacy: The reason the logo is somewhat misproportioned is because due to the company's renaming forcing the draftsman to redraw it in a hurry.
Logo: On a grey background, a rectangle protruding from the top right lists "MIDLANDS: Monday to Friday", a small ATV eye logo (redrawn to feature the proportions of the 1st logo), and then "LONDON: Saturday and Sunday". 3 rectangles drop down beside it and a rectangle slides in from the right below the three rectangles. The letters "A", "T", and "V" appear in the rectangles with "PRESENTS" being wiped in on the rectangle below.
Variant: The bar only mentions about either the Midlands or London at various times.
Technique: Cel animation.
Music/Sounds: Same as before.
Availability: Extinct.
Logo: Against a black background, a white ATV logo, which was the same design as it was in the 1st and 3rd logos, zooms into view fully formed. The letters "A", "T", and "V" appear in the spaces as the logo moves in, accompanied by the same chimes as before.
Accompanying clock ident: At this point, ATV would start using a clock with the shadowed eye as its basis. The clock had triangles to tell the hours and the hands were kite-shaped. This would be used throughout the '60s and '70s possibly, as this did have a yellow colour on a blue background.
Variants:
Technique: Cel animation.
Music/Sounds: Same as the 2nd logo. It sometimes may have a normal pitch.
Availability: Extinct.
Logo: We see the ATV logo from before, only slightly smaller and moved to the top of the screen. Then, the words either "LONDON" or "MIDLANDS" slowly zoom up below the eyes.
Technique: Cel animation.
Music/Sounds: Same as the 2nd logo, but in a higher pitch. It sometimes may have a normal pitch.
Availability: Extremely rare.
Logo: On a grey or light blue background, 3 circles, colored red, green, and blue, grow in one after the other, intersecting each other and forming different colours. The caption "IN COLOUR" fades in underneath. The 3 circles then slide towards each other, forming one white circle as the background fades to blue. The white circle grows out into an eye shape and bands of colour sweep across it, cutting out the circle part and adding in the striped "shadow" underneath. The logo turns yellow and the letters "A", "T", and "V" appear in the spaces.
Accompanying clock ident: Basically just the still version, but with a digital clock displaying HMS time in the 24-hour format. This makes it rather unique among most of the time-frame, which were mostly analogue. Originally, it would have the clock mentioned in the 3rd logo.
Variants:
Technique: Traditional cel animation.
Music/Sounds: A twelve-note fanfare, consisting of the following four three-note sections: trumpet notes, timpani beats, the familiar ATV chimes, and finally, more dramatic trumpet notes. Composed by Jack Parnell and arranged by Angela Morley.
Music/Sounds Variants:
Availability: Still preserved on several programmes from this period.
Television idents | |
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American Networks |
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Canadian Networks | |
British Networks |
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Australian Networks | |
Japanese Networks | |
German, Swiss, and Austrian Networks | |
Brazilian Networks | |
French Networks | |
Dutch, Belgian, and Luxembourgish Networks | |
Emirati Networks | |
Qatari Networks | |
Saudi Arabian Networks | |
ITV plc | |||||
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Associated Television |
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