Draft:ITV1/Television Idents

Credits

Descriptions by
mr3urious, Michael Bass, THELOGOfactory1.12, rj4712 and LoganStuff

Captures by
mr3urious, EnormousRat, and countdowngoofs

Editions by
thehugetvfan and Wyraachur

ITV (first era)

1st Logo (1950s)

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Logo: Just the words "INDEPENDENT TELEVISION" stacked on top of each other.

FX/SFX: None, it's a still logo.

Music/Sounds: None, but may contain music or a continuity announcer.

Availability: Extinct.

Editor's Note: TBA.

2nd Logo (1980s-1989)

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Logo: On a dark blue striped background, we see the big yellow letters "ITV". Beneath that is "PRESENTS" in white.

Variant: Sometimes the logo appears on a light blue background and the "ITV" logo is in 3D and is facing downwards. "PRESENTS" is much thinner than in the first logo.

FX/SFX: Possibly none.

Music/Sounds: Possibly none.

Availability: Extinct.

Editor's Note: TBA.

3rd Logo (September 1, 1989-October 3, 1998)

Standard Logo:

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Variants:

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Provided ID could not be validated.

Note: This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on. It first appeared around 8pm on September 1, 1989.

Nicknames: "ITV Generic", "Get Ready"

Logo: On a black background, a "river" of colours are seen. On top of the river is the franchise's logo and below it is the franchise name in an italicized serif font. The logo wavers and disperses into the river, and in its place, various images of ITV programs fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "I" and "T", followed by half of the letter "V", fade in one by one. Finally, a blue vertical triangle with two lines coming from the left appears in place of the other half of the "V", containing part of the franchise's logo. The river fades out.

Franchise Variants: The parts of the franchises' logos that appeared in the aforementioned triangle, depending on the franchise, were as follows:

• Anglia Television: Three blue and two yellow triangles from the "flag", along with part of the light blue background. This was not used on-air, probably because too little of the Anglia flag was used.
• Border Television: Part of the "B" in the Border logo, in light blue, against a dark blue background. Used until 1993.
• Central: The rainbow colours in the "CGI cake". Used sparingly until 1990.
• Channel Television: Part of the "C" from the "CTV stripes", in yellow, against a blue background. This was not used on-air.
• Grampian Television: Most of the Scottish saltire, with the bottom section of the triangle in a lighter shade of blue. Used until 1998, longer than any of the other variants.
• Granada: The upper part of the "G-arrow", in yellow with a section missing, against a purple background. This was not used on-air, probably because the line connecting the arrowhead was missing.
• HTV (Cymru Wales, West): The "H" from the "aerial", against a background of two shades of blue. This was not used on-air.
• LWT: The blue, white and red stripes, with the upper left section of the triangle in gray. Used until 1992.
• Scottish Television: The lower right part of the "thistle", in light blue, against a dark blue background. Used until December 1989.
• TVS Television: The "S" from the TVS logotype, in silvery blue, against a background of whitish grey on the left and dark blue on the right. This was again, not used on-air.
• Television South West: The upper part of the "hills" with part of the blue stripe at the bottom. This was also not used on-air.
• Thames Television: The London landmarks against a blue background, with three wavy blue lines below representing the river Thames, and the bottom section of the triangle in dark orange. Used until 1990 (see below).
• Tyne Tees: The left part of the "TTTV", in blue, against a yellow background (evoking their "Flowing Rivers" ident from 1988). Used until 1991.
• Ulster Television: Part of the blue border and yellow zigzag from the version of the "oscilloscope" then used, against a light gray background. Once again, this was not used on-air.
• Yorkshire Television: The left half of the yellow chevron against a dark blue background. Used until 1990 (see below).

Other Variants:

• On occasion, the default logo would be used, which had no franchise name displayed at the bottom and had an ordinary blue triangle with three lines cut into its left side (a la the VIVA Films logo).
• Central used a variant which combined the company's existing "CGI Cake" animation with the ITV animation. This did not use the David Dundas music.
• Granada did not use its ITV logo, but did occasionally use a variant combining its existing logo with the default logo above.
• HTV also had their ITV logos re-edited to consist simply of the "aerial" on the river, with the station name quickly moving in below from the left of the screen, this re-edited version lasted until December 1992.
• Thames unveiled a new triangle logo during 1990 and consequently incorporated it into a second version of its ITV logo, which was used only before networked programs until October 1991.
• Yorkshire in September 1991 had its ITV logo re-edited, so that the chevron appeared in place of the triangle before moving to the center of the screen as "ITV" faded out. This was used until 1994.

FX/SFX: The "river" and the ghost-like appearances of the images.

Music/Sounds: A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare, sometimes with the flute echoing at the end. Composed by David Dundas as an ITV jingle. A continuity announcement may be used, as well.

Music/Sounds/Variant: Central's ITV logo used the company's existing jingle instead of the David Dundas music, or it was mixed up with Central's own ident.

Availability: They are all extinct, but have been preserved by logo enthusiasts in the UK. As mentioned above, while some were actually used, some never appeared on-air.

Editor's Note: This logo is a favorite of many UK logo enthusiasts, although some of the regional logos don't fit the vertical triangle too well (particularly in the case of Channel Television, Scottish Television, TVS Television, and Tyne Tees).

4th Logo (November 8, 1999-October 27, 2002)

Standard Logo:

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Nicknames: "TV From The Heart", "ITV Generic II"

Logo: A short film plays which culminating in the appearance of a heart. The heart flashes, which transitions to a blue background with spinning heart panels segmented in three. The franchise name/logo appears with a blue border surrounding the logo, and at the bottom of the border in a blue square are the yellow letters "itv". Only used by Granada or UNM-owned stations.

Variants:

• If the franchise's logo was separate from their name (e.g. Granada's G symbol), it would appear above the franchise's name.
• For continuity announcements during nighttime programs, a default version would be used, in which the ITV logo would only be displayed.
• There would be some golden panels used in the daytime, and in the nighttime, they would be all blue.
• Starting on August 11, 2001, during the switch to ITV1, the ITV1 logo appears below, which has the "1" inside a yellow square.
• Sometimes, the short film is skipped, and this animation is used instead. The franchise name/logo appears via a Matrix-like "digitizing" effect.
• Sometimes the short film/logo animation is skipped, leaving the logo fully formed and the synth music playing. This is usually used for some continuity announcements.
• Later versions bear the franchise or network's URL at the bottom or bottom-right corner of the screen. The itv.com URL is in white, and has a similar look to the ITV/ITV1 logo.

FX/SFX: The spinning hearts and the "digitizing" effect.

Music/Sounds: A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare.

Availability: Extinct, but this is one of ITV's generic logos, and as such appears elsewhere with a different logo.

Editor's Note: This was an unpopular logo among many due to the consolidation of the unique visual identities of ITV into one.

ITV1

Background

On October 28, 2002, most ITV franchises dropped their in-air branding, adopting an unified "ITV1" brand. On 2004, Carlton and Granada, the two biggest companies owning ITV franchises merged to form ITV plc.

1st Logo (October 28, 2002-October 31, 2004)

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Provided ID could not be validated.

Nicknames: "ITV People"

Logo: We see a montage of various ITV1 personalities, which ends with the ITV1 logo in 3D sliding toward the bottom right in pieces before coming together.

Variant: There is a different variant in which the ITV1 logo revolves and forms itself on a background of spinning blue panels. Also, in this variant, the logo zooms in a bit.

FX/SFX: The panels and zooming.

Music/Sounds: A rather uninspired jazz-like tune, or an equally uninspired guitar tune. This is sometimes accompanied by a continuity announcement.

Availability: Extinct. Check your tapes for the logo.

Editor's Note: TBA.

2nd Logo (November 1, 2004-January 15, 2006)

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Provided ID could not be validated.

Logo: On a certain animated background, we see three blue boxes rotate before rotating and this time we see a yellow cube with the number "1" on each side along with 3 other blue squares around it which rotate to reveal the letters "itv" on the other side, they align with the yellow cube which turns into a square when aligned with the three smaller blue squares. Finally, the squares shine for a few seconds.

Variant: There were several animated background idents that were used through out the time that this was used including Ribbons, Lines, Bubbles and Clouds idents that were first shown in 2004 and in 2005, a Christmas variant was used.

FX/SFX: The animated background, and the shapes moving.

Music/Sounds: TBA

Availability: Extinct due to newer idents being used.

Editor's Note: TBA.

3rd Logo (January 16, 2006-November 12, 2006)

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Nicknames: "Emotions"

Logo: We see the new ITV 1 logo appear on screen before it splits into two halves and rests on either side of the screen. Accompanying the logo is various clips of live action scenes.

Variants:

• Love: In order, we see a mother holding her son, a woman taking some shoes out of a box, a man admiring himself in a mirror, and two people hugging a tree in a field.
• Joy: We see a woman walking through a forest, a dog looking out of a car window, two people at the beach in the ocean, a woman opening a tent, and children playing in a field.
• Pride: We see an old woman looking at a drawing, a boy walking upstairs with food for his mother, a man washing his car, a boy with his mouth open, and a man moving his bike out of a garage.
• Embarrassment: We see a man with a towel wrapped around him, a woman with her dress in the wrong place, a boy getting the wrong haircut, and a woman on a train with a man trying to sleep on her.
• Sadness: We see two people hugging, a girl looking sad in a school corridor, a woman in bed looking like she's crying, and a man sat in a cinema staring at a screen.
• Surprise: We see a bucket of water being dumped on two women, two children popping out of a cardboard box, a man almost getting hit in the face by a newspaper, and some cows being scared away,

FX/SFX: A short burst of crowd cheering and clapping can be heard when the logo splits. On the final clip a continuity announcer can be heard.

Music/Sounds: Depends on the ident.

Availability: Extinct.

Editor's Note: These idents were not very well liked by most people, and were quickly replaced with the set below.

4th Logo (November 13, 2006-January 13, 2013)

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Provided ID could not be validated.

Logo: We see live action footage of one of the scenes below, before the ITV 1 logo (which now has the ITV lettering in black) appears on the left side of the screen.

Variants:

• Basketball: The camera pans from the back of a basketball stand onto a small basketball pitch atop a building in a city. We see yellow flowers and vines begin to creep up the basketball stand.
• Beach: The camera pans across a beach, where we see a yellow windbreaker begin to twist and fly up into the sky.
• Market: We pan through a busy market with lots of people walking by, as some yellow birds fly past the camera and fly around the market.
• Boat: We start at a reed bed next to a river, as the camera pans up and over to reveal a man rowing a small boat through the river, with small yellow fish swirling around the paddles.
• Pavement Art: We see some people drawing yellow lines on concrete with yellow chalk, before the camera pans over to reveal a bustling city street below, with lots of people walking around a maze of yellow art.
• Bicycle: We see someone riding down a street on a bicycle at night, as yellow moths fly around and illuminate the street. The camera then pans over to a streetlamp with lots of yellow moths swirling around it.
• Bubbles: The camera pans through a field full of people running around and blowing yellow bubbles into the area, and the camera pans into the sky to show lots of large yellow bubbles.
• Fountains: The camera pans through a dark city street, which suddenly becomes illuminated by multiple yellow streams shooting out from the road. The ITV 1 logo is glowing and reflected in the concrete on this variant.
• Buildings: We pan through a busy city, when the glass windows on the buildings begin to flip around and cascade, turning yellow.
• Garden: We start in a small garden with some children playing, before the camera pans down into the grass, revealing lots of yellow bugs and plants.

In 2010, the idents were revamped slightly, with the logo becoming bigger and a glossy gradient being added to the yellow blocks, which themselves became more rounded. If watching on the HD channel, the word 'hd' would appear next to the logo with a transparent glass-like texture. The existing variants were updated with the new logo, and the following new variants were added:

• Sunflowers: The camera pans over a computer generated sunny field with clouds rapidly passing by, as the yellow sunflowers below begin to blossom.
• Snakes and Ladders: We see a busy yellow construction site that looks vaguely like a snakes and ladders board, as construction workers carry out their work in a very organised and arranged manner.
• Lanterns: We pan through a dark field full of people holding yellow lanterns, and as they let go of them, the camera follows them and pans into the sky.
• Dodgems: We see an arena full of dodgems (or bumper cars) driving around in an organised fashion, swirling around each other.

FX/SFX: Depends on the ident.

Music/Sounds: A quiet, simple 7-note motif that's repeated throughout the duration of the ident. Some idents may have a slight variation on the instrumentation with the same motif.

Availability: Extinct.

Editor's Note: TBA.

ITV (second era)

1st Logo (January 14, 2013-December 31, 2018)

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: TBA

Editor's Note: TBA

2nd Logo (January 1, 2019-)

Nicknames: "ITV Creates"

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: TBA

Editor's Note: TBA