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'''Technique:''' None.
'''
'''Availability:''' Seen on STV programmes from the late 1950s. Additionally, several copies of early STV programmes were destroyed in a studio fire on November 3, 1969.
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'''Technique:''' None.
'''
=== 3rd Logo (1965-1969)===
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'''Technique:''' Cel animation.
'''
'''Availability:'''
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'''Technique:''' Appears to be cel animation. The rotating variant appears to be Scanimate.
'''
'''Availability:''' The original and animated version of the additional version were so far only seen before ''Scotland Today''.
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'''Technique:''' Top-notch CGI for its time, done by Lambie-Nairn. The Christmas and Desert variants are mostly live-action.
'''
'''
* The Christmas variant uses a soft chime tune, and the desert variant uses a tune with bongos, flutes, and guitars.
* Sometimes, the end theme of the programme plays over the logo.
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'''Technique:''' CGI.
'''
'''
* A traditional Scottish-like tune plays for the "bridge" variant.
* The "frost" variant uses a cheery harp-like tune.
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'''Technique:''' CGI.
'''
'''
* The Nighttime variant used a jazzy saxophone rendition of the normal music.
* The Christmas variant uses a gentle Christmas-like tune with harps and jingle bells.
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'''Technique:''' CGI.
'''
'''
* The nighttime variant has a soothing rendition of the music.
* The movie variant has a majestic theme.
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'''Technique:''' Live action and CGI.
'''
'''Availability:''' Saved on programming from the era, like ''Taggart'', ''Wheel of Fortune'' and ''Rebus''.
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'''Technique:''' CGI.
'''
===12th Logo (May 31, 2006-March 22, 2009)===
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'''Technique:''' Mostly live-action.
'''
'''Availability:''' Can be found on programs from the era.{{AvailabilityExamples}}
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'''Technique:''' CGI designed by BDA Creative.
'''
===14th Logo (June 2, 2014- )===
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'''Technique:''' A combination of live-action and CGI. Designed by DixonBaxi.
'''
'''Availability:''' Unknown.
|
One or more descriptions on this page are missing or incomplete. If you have any further information on these logos, please consider editing this page to make our descriptions more complete. |
Logo: Against a black background, we see the text:
in a serif, jumbled-up font.
Technique: None.
Audio: None.
Availability: Seen on STV programmes from the late 1950s. Additionally, several copies of early STV programmes were destroyed in a studio fire on November 3, 1969.
Logo: Against a black background, we see four white squares, each of which are split by two white lines arranged in a cross shape. Inside the squares are (clockwise, starting in the top-left): an "S", the lion rampant, a "V", and a "T", all of which are black. The letters are written in a wide serif font. "CHANNEL TEN" is written below in the same font as the letters.
Variant: Sometimes, there would be no text below at all.
Technique: None.
Audio: An eight-note horn and drum fanfare, followed by an announcer saying, "This is Scotland".
Logo: For a split second, we see a white background, which is wiped away horizontally on both sides, revealing a white box opening up on a black background. The words "SCOTTISH" and "TELEVISION" (also in white) drop in from the top and bottom sides of the screen, respectively. Then, a white Lion Rampant (the symbol found on the flag used by the King of Scots) spins in counterclockwise.
Variants:
Technique: Cel animation.
Audio: A rearrangement of the last logo theme played on the flute, followed by additions of a drum roll and a cymbal crash as the lion spins in. Composed by Geraldo, arranged by Ray Terry.
Availability:
Logo: Against a black background, we see the letters "stv", in a blocky font, zooming in. At the same time, an outline of a second set of the same letters zoom out. As the letters merge, the logo fades to blue.
Variants:
Technique: Appears to be cel animation. The rotating variant appears to be Scanimate.
Audio: A French horn fanfare or none.
Availability: The original and animated version of the additional version were so far only seen before Scotland Today.
Logo: Against a black background, we see six gray cubes, one long rectangular column, one teal sphere, and a magenta cone shape zoom-out to the left and arrange themselves onto a sheet of metal, forming an abstract thistle shape. "SCOTTISH TELEVISION", in white, fades-in below.
Variants:
Technique: Top-notch CGI for its time, done by Lambie-Nairn. The Christmas and Desert variants are mostly live-action.
Audio: A dramatic synth bass line with a mellow nine-note woodwind fanfare with an autoharp-like flourish.
Audio Variants:
Availability: Saved on shows from the era. The animated version was seen on some prints of Taggart.
Logo: Against a dark cloudy sky with a shady purplish floor, three plastic discs called "tiddlywinks", one red, one green, and one blue, roll forward and the camera follows them. They all fall down, one-by-one, in the appropriate order, and the camera showing that they are forming the "head" of the thistle as seen before. As the tiddlywinks fall, they all turn the thistle into their appropriate colours. The camera slightly turns upward to view the final product.
Variants:
Technique: CGI.
Audio: A synthesized tune with a series of chimes that are timed to the falling tiddlywinks.
Audio Variants:
Availability:
See ITV for description.
Logo: Against a stylized purple background, the "head" from the thistle, in silver, zooms out and slowly flips around, and as this happens, the other parts of the thistle unfold from right to left, and the words "SCOTTISH TELEVISION" do the same.
Variants:
Technique: CGI.
Audio: A four-note horn fanfare.
Audio Variants:
Availability: Saved on Taggart episodes and other shows such as Hurricanes, Wolf It, How 2, Fun House, Wheel of Fortune, and Art Attack, among others.
Logo: Against a cloudy purple background, several large glass thistles pan back to reveal the silver thistle from before. A blurry white cloud below sharpens up to reveal the words "SCOTTISH TELEVISION" in white.
Variants:
Technique: CGI.
Audio: A more calm-sounding version of the 8th logo's music.
Audio Variants:
Availability:
Logo: We see some footage related to Scotland, which culminates in the appearance of a modified version of a large square on top with several lights flashing inside it and "scottish tv" (the blue colour around "tv" being slightly lighter) below appearing via a "focusing" effect.
Variant: "An SMG business" byline would be added in later years.
Technique: Live action and CGI.
Audio: A rather futuristic techno tune.
Availability: Saved on programming from the era, like Taggart, Wheel of Fortune and Rebus.
Logo: Like the then-current generic ITV1 ident, we see a montage of various ITV1 personalities, which ends with a shot of the STV logo from before, minus the square on top, against a series of blue panels. The logo zooms toward us a bit.
Variants:
Technique: CGI.
Audio: A rather uninspired jazz-like tune, or an equally uninspired guitar tune. This is sometimes accompanied by a continuity announcement.
Logo: In each variant various people are seen grabbing and looking around a blue "S" on different places. One of them puts the "S" on the center, and it flashes and the word "stv" appears at the left of its bottom area.
Variant: In August 2007, The "S" was gold for the station's 50th birthday.
Technique: Mostly live-action.
Audio: Unknown.
Availability: Can be found on programs from the era. [Examples?]
Logo: There is a random clip shown at the beginning at the logo. Later, it flips to a still picture, followed by a series of them. When the logo zooms out to the left, it reveals that they are inside of a diamond-shaped photo album on a dark blue background. The diamond then shows different colours before closing into a white arrow and bands of the colours appear in the background. "stv" in the same font then fades and flips onto the arrow as the URL appears on the bottom right corner.
Variants:
Technique: CGI designed by BDA Creative.
Audio: Unknown.
Logo: Unknown.
Technique: A combination of live-action and CGI. Designed by DixonBaxi.
Audio: Unknown.
Availability: Unknown.
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