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'''Logo:''' There were two main variants of this logo: |
'''Logo:''' There were two main variants of this logo: |
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* On a {{Font color|silver|light grey}} textured background, the stripes on the letters "'''LWT'''" slowly rotate into view, forming the letters in the process. The letters are formed one by one. The {{Font color|orangered|red-orange}} stripes are now clearly {{Font color|red|red}}. A shadow forms when the logo is completely formed. This was seen on the beginning of networked |
* On a {{Font color|silver|light grey}} textured background, the stripes on the letters "'''LWT'''" slowly rotate into view, forming the letters in the process. The letters are formed one by one. The {{Font color|orangered|red-orange}} stripes are now clearly {{Font color|red|red}}. A shadow forms when the logo is completely formed. This was seen on the beginning of networked programmes for the entire ITV region. Officially called "Genesis". |
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* On the same {{Font color|silver|light grey}} textured background, the entire logo rotates like a pair of venetian blinds to pictures of the letters separately on the {{Font color|gray|grey}} background, then to a picture of all the letters together. Once again, a shadow forms when they all appear. This was only seen on the beginning of regional |
* On the same {{Font color|silver|light grey}} textured background, the entire logo rotates like a pair of venetian blinds to pictures of the letters separately on the {{Font color|gray|grey}} background, then to a picture of all the letters together. Once again, a shadow forms when they all appear. This was only seen on the beginning of regional programmes. Officially named "Solari". |
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'''Variants:''' |
'''Variants:''' |
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* At the end of locally-produced |
* At the end of locally-produced programmes (like the other ITV franchises), there would be a still, silent version of this logo with a smaller "LWT" logo and "AN LWT PRODUCTION (or "PROGRAMME" or "PRESENTATION") FOR" and the 1989 ITV logo below it. Sometimes, there would just be "AN LWT PRODUCTION (or PROGRAMME or PRESENTATION)", or just a copyright date below. |
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* For international prints of their shows, a end variant featuring "INTERNATIONAL" in a big grey block is used. |
* For international prints of their shows, a end variant featuring "INTERNATIONAL" in a big grey block is used. |
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* An extremely rare shorter variant of the "Genesis" ident exists, in which the stripes all appear and rotate at once. |
* An extremely rare shorter variant of the "Genesis" ident exists, in which the stripes all appear and rotate at once. |
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'''Music/Sounds Variant:''' A shorter version of the music was used with the short "Genesis" variant, as well as occasionally with the "Solari" variant. This only has the brass portions with some extra string notes in the background. |
'''Music/Sounds Variant:''' A shorter version of the music was used with the short "Genesis" variant, as well as occasionally with the "Solari" variant. This only has the brass portions with some extra string notes in the background. |
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'''Availability:''' Seen mainly in Britain. ITV abolished front-caps like this as of January 1, 1988, so idents would become even scarcer from this point on. |
'''Availability:''' Seen mainly in Britain. ITV abolished front-caps like this as of January 1, 1988 onwards, so idents would become even scarcer from this point on. |
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*The closing variant was seen in America on ''Lovejoy'', when A&E aired it during the 1990s. |
*The closing variant was seen in America on ''Lovejoy'', when A&E aired it during the 1990s. |
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*Still saved on TV-movies and series produced by LWT, such as ''The One That Got Away'' from 1996. |
*Still saved on TV-movies and series produced by LWT, such as ''The One That Got Away'' from 1996. |
Nicknames: "Zooming Words", "Pinball Noise", "LWT Pinball", "Zooming London Weekend Television"
Logo: On a black screen, the words "From London Weekend Television" zoom in from the centre.
Variants:
FX/SFX: The zooming in. VERY much a placeholder logo.
Music/Sounds: It starts off with a short, but odd, 6-note electric organ ditty, sustaining the last note. This is followed by a bouncy, 6-note Moog synthesizer sounder (with a 12-note synth harp in the background) ending with a "pinball noise" (Moog arpeggio). The public affairs variant used the electric organ tune, albeit pitched a half-step up, along with a Moog synth arpeggiating up and down repeatedly, followed by four additional notes from the organ as well as two bass notes playing in sync with the organ.
Availability: Extremely rare. The still version can be seen on videotaped LWT-produced shows from the period such as On the Buses, Frost on Saturday, Please Sir!, and The Big Match. The animated version was used as a local ID and was also possibly used on filmed shows of that time, and made an appearance at the end of LWT’s last day of broadcast on October 27, 2002. The public affairs version is also extremely rare and is seen on documentaries of that time.
Editor's Note: The zooming in looks like someone is moving it onto the screen. The music tries to sound cutting-edge and futuristic but ends up sounding confused, disoriented, and a tad creepy. The music also sounds like it's overcompensating for the very basic animation. The audio quality of the music (as far as we know) is also pretty poor.
Nicknames: "LWT Ring", "The Coin", "Spinning Ring", "Spinning London Weekend"
Logo: On a mustard background, three rows of white stripes form, made up of lines which are thicker on one end and get thinner as they continue down until its basically stick-thin. The middle shows them with the thick end on the bottom, while the sides are thick on the top. They then rotate to the left, revealing that it is a circle with an outline of stripes (which is supposed to resemble a British pound coin), and "from London Weekend" in the centre. As the circle rotates the full 90 degrees, it then either frills out or turns back to the left slightly (depending on how you view it) to reveal the stripes once more.
Variants:
FX/SFX: The rotating. Less of a placeholder compared to before.
Music/Sounds: A four-note "highbrow" tune with four timpani drum beats at the end, with the later 3 delayed after a second. Earlier uses of the logo (mostly B&W shows, but also some very early colourised shows as well) feature a lower-pitch and 3 timpani beats.
Availability: Rare. As this wasn't widely seen in America, probably seen on On the Buses episodes from the era. It can be seen on shows such as Curry & Chips and Frost On Sunday.
Editor's Note: This has surprisingly clean animation for the coin, and it still holds up fairly well. The text is pretty choppy, but its still pretty good.
Nicknames: "The River", "LW"
Logo: On a black background, a row of red-orange, white, and blue stripes moves onto the screen. They swerve and "fold" at strategic points, forming a connected "LW", with the "W" connected to the "L" by the bottom of the letter. Above it, the words "London Weekend" appear as the stripes keep travelling east.
Accompanying clock ident: The London Weekend logo is placed on a sky blue rectangle near the top of the screen. Here, it has a dark blue colour with a cote-out middle stripe instead of the tricolour look, it's chopped off on both ends and is much smaller, and the "London Weekend" text is placed below it instead. The remaining black space has the actual clock, stored inside of a sky blue square with rounded corners, which has a white ring with 8 slits inside of it, along with the actual, round, white clock hands in the centre. The slits are grouped into 2 in-between the "cardinal hours", which are served with dots, and the second hand has no jitter to it.
Variants:
FX/SFX: The appearance of the stripes.
Music/Sounds: A xylophone scale that climaxes in a full orchestra, which was composed by Harry Rabinowitz. The still version is silent, or has the end theme playing over it.
Availability: Rare. The 1977 series Love for Lydia has the logo retained on VHS, and the Just William variant is preserved on the show's UK DVD releases from Network. The version with no text was seen on one episode. Also seen on On the Buses episodes from the era. This, along with a few other idents and pieces of programming menus, have been recreated by Dave Jeffery in Flash (alongside a widescreen variant) and were used on LWT's final day of operation, October 27, 2002.
Editor's Note: The rough animation combined with the jingle may rattle nerves. Nevertheless, it's a favourite of many, especially those who watched their programs back then.
Nicknames: "The River II", "LWT Returns", "LWT"
Logo: The same as the 3rd logo albeit a bit shifted up, but near the end of the animation, the "LW" disconnects and morphs into the letters "LWT" (The L moves down and sharpens at the corner, the W's tips rotate upwards, and another bar drops down from the end to form the T), each made up of the same stripe pattern. Below it, "London Weekend Television" appears.
Accompanying clock ident:
Variants:
FX/SFX: The appearance of the stripes and the morphing effect.
Music/Sounds: The same as above, only slightly redone, so that the end is a bit more majestic. Re-mixed by Graham Hix.
Availability: Again, usually only seen in Britain. Can be seen in America on a VHS of Agatha Christie's Partners in Crime and other shows. It was also used on LWT's last day of broadcasting on October 27, 2002, along with other idents. Overall, this is rare to find even on older tapes due to the time period used.
Editor's Note: The animation is still rough, but the jingle is much mellower. It's a favourite of many as well.
Nicknames: "LWT Nightlife", "LWT II"
Logo: We see some white, then blue, and finally orange neon lines forming the LWT logo. Then, the three colour segments "flash" separately. "NigHTLiFE" is drawn at the bottom right in a futuristic green font, with the dots on the I's flashing in afterward. This is repeated again.
FX/SFX: The neon effects forming the logo; very nicely done for 1982.
Music/Sounds: A jazzy fanfare with saxophones, drums, and a synth bass line, with the last note being played really high.
Availability: Extinct. It was used as a night-only ident in 1982.
Editor's Note: None.
Nicknames: "Your Weekend ITV", "CGI LWT", "LWT III"
Logo: On a black background, we see red, white, and blue 3D stripes coming from the top and bottom of the screen. We rotate around to find that the stripes are the diagonal lines going through the "W" in "LWT", elongated and stretching far from the logo. The lines all condense and go in to place as the "LWT" rotates to face us, and a sphere with a design somewhat similar to the '80s New World logo on it rotates into view. The sphere and "LWT" stop and the words "YOUR WEEKEND ITV" (ITV being in the form of the '80s ITV print logo) rotate around coming from the left, "orbiting" the sphere, and stop at the bottom left corner of the screen as a red border appears around the sphere.
Accompanying clock ident: Replacing the "Stripes" clock from before, this clock features the flat sphere design seen in the logo, but with a clock face of white dots for the hours and white hands on it, along with "LONDON WEEKEND TELEVISION" below it. A red square border could also be seen sometimes.
Variants:
FX/SFX: Great early 3D CGI. This logo was made during the "boom" of CGI logos in the UK, albeit it was made in the Netherlands by Gjis Hannenburg. It was created with Moviebyu.
Music/Sounds: Starts out with a futuristic computer-like synth sound, which culminates into an '80s techno jingle. The theme was originally given a more "computerized" tone with chiptunes underneath the base music, along with a lower pitch, but when it made it to TV, the pitch was increased and the chiptune instruments were replaced with "normal" instruments. The most notable change was at the end, where the notes were now played on a piano. Continuity announcers would also play after the logo forms or replace the music altogether.
Availability: Extinct, and only seen in Britain. LWT used it as an alternative to the "River" ident for introducing shows out-of-vision (such as ITN news breaks) and as a break bumper in the early '80s.
Editor's Note: The cheesy "futuristic" synth music, while pretty cool, does not go with this logo. Also, the logo here appears to be more compressed, as the letters connect to the "W".
Nicknames: "Blinds", "Genesis", "Solari", "LWT IV", "CGI LWT II"
Logo: There were two main variants of this logo:
Variants:
FX/SFX: The rotating in of the stripes. Great CGI that holds up even today. LWT was by now famous for good logos.
Music/Sounds: A triumphant fanfare, with a proud brass section and a 4-note chime tune at the end. It's sometimes accompanied by a continuity announcement. The music differs slightly between the 2 variants.
Music/Sounds Variant: A shorter version of the music was used with the short "Genesis" variant, as well as occasionally with the "Solari" variant. This only has the brass portions with some extra string notes in the background.
Availability: Seen mainly in Britain. ITV abolished front-caps like this as of January 1, 1988 onwards, so idents would become even scarcer from this point on.
Editor's Note: The fanfare may get to a few, but this is an excellent logo, even today.
Final Notes: In 1992, LWT retired the 1986 idents in favour of a new look on the 4th of September, although the 7th logo's endboards (in their 1989 form) continued to be used until August 25, 1996.
Nicknames: "LWT Kids", "LWT V"
Logo: On a blue space background, we see three "invisible kids" with white T-shirts, each with a different-coloured cap (with matching sneakers) coloured periwinkle/yellow, red/greyish, and lime green/yellow from left to right. They dance around as a boom box and three coloured balls fly across the screen. This ends with the kids spinning around one by one, revealing a letter in the LWT logo, but redesigned in a lightning bolt font. The three kids strike a pose afterward.
FX/SFX: The dancing kids. Great 2D animation.
Music/Sounds: A rock/hip-hop rendition of the fanfare from the 7th logo, sometimes followed by a continuity announcement.
Availability: Extinct. This was used during children's programming.
Editor's Note: None. It's a nice logo with great animation and music.
Nickname: "LWT VI"
Logo: Over a background consisting of an animated sundial, we see three thin white arcs and a thin white straight line moving over them in a manner resembling that of the second hand of a clock. We also see a set of horizontal red, white and blue stripes at the top left of the screen, and two thick vertical stripes to the right of them, one red and the other blue. After a few seconds, a large white "21" slides in from the right, then twice disappears and reappears again. Finally, in the same manner as for the "blinds" variant of the 7th logo, the entire picture flips like a set of venetian blinds to reveal the LWT logo on a grey textured background.
FX/SFX: The sundial background, the "21", and the picture flipping.
Music/Sounds: A synthesized tune with plenty of drumbeats and clock ticking.
Availability: Extinct. This was merely a special ident for LWT's 21st anniversary.
Editor's Note: None.
Nickname: "ITV Generic",
Logo: See ITV.
Nicknames: "Flying Blocks", "LWT VII", "CGI LWT III"
Logo: On a black background, red, white, and blue circular shapes appear. They quickly move to the left as they break apart into many red, white and blue blocks, along with similarly coloured "streaks". The blocks move towards each other and lock together, forming a CGI LWT logo (not unlike the generic logo used on the 10th logo). Behind it, several streaks in red, white, and blue appear. Sometimes, the ITV logo would appear, from similar streaks, below (that version was only used before networked programs).
Variants:
FX/SFX: The square effects. Very good CGI for its time, and still holds up well today.
Music/Sounds: A joint recomposition of both the David Dundas theme from the generic ident and the music from the 1986 idents, often with a continuity announcement at the end.
Availability: Extinct.
Editor's Note: Although some may be put off by the more serious sounding music (possibly because it attempts to sound happy), it's otherwise a clean logo and an effective warm-up for the next logo LWT used.
Nicknames: "LWT VIII", "CGI LWT IV"
Logo: On a black background, a star of squares appear and rotate around, in the LWT colours, before exploding out into 3 frames joined together. The squares then start flying into several different trails and then group together to form a new LWT logo, now redesigned, with the stripes now cut out of the letters and the now redesigned "LWT" being a solid red, white, and blue, respectively. The logo is in pieces at first, but then comes together as the camera pans about to reveal smoke in the corner. The logo and smoke constantly shimmer.
Variants:
FX/SFX: The squares forming the new LWT logo, all in downright breathtaking CGI.
Music/Sounds: An orchestral hit, followed by a string section climaxing in a four-note fanfare. A continuity announcement may follow.
Music/Sounds Variant: The music would sound less uplifting during tragic events (such as during the death of Princess Diana).
Availability:
Editor's Note: Though the bold and loud fanfare may catch some younger viewers off guard, it's a very nice logo with some excellent animation and music.
Note: This was used to commemorate LWT's 30th anniversary.
Nicknames: "The Candles", "LWT IX", "CGI LWT V", "30 Years of LWT"
Logo: On a black background, we pan upward from the side of red, white, and blue CGI candles with glowing white flames (kinda looking like lightbulbs), and bubbles with the LWT logo in them flying out. Then, one of the bubbles rises up to match the size of the candles, and a big "30" appears in the bubble, along with what looks like confetti. "Thirty Years of LWT" shimmers in below the circle, while many transparent LWT logos constantly revolve around it. The numbers '888' appear in the top right corner, as to denote subtitles available via teletext.
FX/SFX: The panning, the glowing, the bubbles appearing, the shimmering, and revolving.
Music/Sounds: A celebratory-sounding version of the 9th logo's theme. A continuity announcement followed at the end.
Availability: Again, extinct. It was only used for the week that LWT celebrated its 30th anniversary.
Editor's Note: The bubbles are a great touch, and it's beautifully designed.
Nicknames: "TV From the Heart"
Logo: See ITV for description.
Variants: The URL byline "www.g-wizz.net/lwt" might be included.
Nicknames: "The Video Wall","LWT X" "CGI LWT VI"
Logo: A crowd of people, shown in silhouette, are watching a mostly red video wall. The camera zooms towards the wall and then "flashes" to the LWT/ITV logo like in the 9th logo, scrunched up and rotated. The logo rotates to its normal position and we zoom out to see it pictured on the video wall, with red "static" behind it. The web address, "www.g-wizz.net/lwt", appears below.
Variants:
FX/SFX: The camera panning, and the wall.
Music/Sounds: A rather electronic theme with beeping sounds, which became slightly rearranged in late 2000 with less apparent beeping sounds and additional drumbeats. This would often be followed by a continuity announcement.
Availability: This ident was sadly to be LWT's last, as the new branding for ITV1 as of October 27, 2002 called for a generic, flagship London region that gave the city no regional identity. The new region is known off-screen as "ITV London" and operates both weekdays and weekends.
Editor's Note: The colours and music here are quite ugly. Nonetheless, this logo was a fitting end to an ITV company with a long history of famous logos.
See Granada Television for a description of this logo.
See Granada Television for a description of this logo.
Availability: Saved on Airline episodes starting with the 5th episode of season 8 up until the end of the 9th and penultimate season. It was also seen on episodes of Where The Heart Is after Meridian got folded into Granada.
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American Networks |
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Canadian Networks | |
British Networks |
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Australian Networks | |
Japanese Networks | |
German, Swiss, and Austrian Networks | |
Brazilian Networks | |
French Networks | |
Dutch, Belgian, and Luxembourgish Networks | |
Emirati Networks | |
Qatari Networks | |
Saudi Arabian Networks | |
ITV plc | |||||
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