Rediffusion London: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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{{about|the original incarnation of Rediffusion|the current iteration|Associated-Rediffusion Productions (UK)}}
{{About|the TV idents of the original iteration of Rediffusion|the production logos of the original iteration of Rediffusion|Thames (UK)|the current iteration|Associated-Rediffusion Productions (UK)}}
{{PageCredits|description=LongLifeRock, Reactor37654 and mr3urious|capture=mr3urious and Camenati|video=AdeoF, ZMB's Worldwide Logo Archive, Broken Saw, jackmelody95, and Jordan Rios|edits=VofDoom, mr3urious and Nathan B.}}
{{PageCredits|description=LongLifeRock, Reactor37654 and mr3urious|capture=mr3urious and Camenati|video=AdeoF, ZMB's Worldwide Logo Archive, Broken Saw, jackmelody95, and Jordan Rios|edits=VofDoom, mr3urious and Nathan B.}}


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File:Associated-Rediffusion - CLG Wiki(1).jpeg|Early "Presents"
File:Associated-Rediffusion - CLG Wiki(1).jpeg|Early "Presents"
File:Rediffusion London (1955, bolder text).png|Later "Presents"
File:Rediffusion London (1955, bolder text).png|Later "Presents"
File:Rediffusion London (1955, production).png|Early production
File:Rediffusion London (1964, bold text).png|Later production
File:Rediffusion London (1955, network production).png|Network production
File:Rediffusion London (1955, network presentation).png|Network presentation
File:Associated Rediffusion (1959, inverted) (From - the Boyd Q.C. episode In Camera).png|Inverted
File:Rediffusion London (1955, in-credit network production).png|In-credit
File:Rediffusion London (1959, in-credit).png|Transparent in-credit
</gallery>
</gallery>
{{YouTube|id=JkQ0OhzcUiQ|id2=M7EsocWSrt4}}
{{YouTube|id=JkQ0OhzcUiQ|id2=M7EsocWSrt4}}
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'''Variant:'''
'''Variant:'''
*There exists production, network production, and network presentation variants for this logo
*There is a still logo that's already formed and just the music plays.
*There is a still logo that's already formed and just the music plays.
*Later versions of this logo has the text appear bolder than it was previously.
*Later versions of this logo has the text appear bolder than it was previously.
*This logo can appear during the end credits of some shows
**On ''The Circus is Back, Olympia'', this variant has this logo transparent.
*A rare inverted variant exists.


'''FX/SFX:''' The star spinning, and the sliding text.
'''FX/SFX:''' The star spinning, and the sliding text.
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'''Music/Sounds:''' A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).
'''Music/Sounds:''' A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).


'''Music/Sounds Variant:'''
'''Music/Sounds Variant:''' The original version used a stately eleven-note jingle played on a trombone.
*The original version used a stately eleven-note jingle played on a trombone.
*On one episode of ''Alfred Marks Time'', the logo is silent.


'''Availability:''' Extinct.
'''Availability:''' Extinct. Can be found on sites like TVARK, among other recordings.


'''Editor's Note:''' None.
'''Editor's Note:''' None.
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File:Associated-Rediffusion - CLG Wiki(3).jpeg|Black variant
File:Associated-Rediffusion - CLG Wiki(3).jpeg|Black variant
File:Associated-Rediffusion - CLG Wiki.jpeg|Gray variant
File:Associated-Rediffusion - CLG Wiki.jpeg|Gray variant
Rediffusion London (1964, production).png|Production variant
Rediffusion London (1967, small variant).png|Small variant
Rediffusion London (1967, small production variant).png|Small production variant
Rediffusion London (1964, No Hiding Place).png||''No Hiding Place'' variant
Rediffusion London (1964, No Hiding Place).png||''No Hiding Place'' variant
Rediffusion London (1967, Christmas variant).png|Christmas variant
Rediffusion London (1967, Christmas variant).png|Christmas variant
Rediffusion London (1967, Christmas production variant).png|Christmas production variant
</gallery>
</gallery>
{{YouTube|id=lGpE6jXBMDQ|id2=iOl5BuukckI|id3=xhFPFD704wA|id4=b2Ns025cugs}}
{{YouTube|id=lGpE6jXBMDQ|id3=xhFPFD704wA|id4=b2Ns025cugs}}


'''Nicknames:''' "Spinning Star II", "Adastral II", "Rediffusion Star II"
'''Nicknames:''' "Spinning Star II", "Adastral II", "Rediffusion Star II"
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'''Variants:'''
'''Variants:'''
* There is a production version of this logo where "LONDON" is smaller and above "PRODUCTION".
* On the first year it was used, after the above details, the {{Font color|gray|gray}} background would turn black via a sliding effect.
* On the first year it was used, after the above details, the {{Font color|gray|gray}} background would turn black via a sliding effect.
** On one episode of ''No Hiding Place'', after this transition was complete, the background fades into the opening of the series with the logo superimposed into the shot.
** On one episode of ''No Hiding Place'', after this transition was complete, the background fades into the opening of the series with the logo superimposed into the shot.
* On ''Farewell Arabia'', the logo is smaller.
* A version was used at the end of shows, where the only movement is the Adastral rotating and the background is black.
* On ''Farewell Arabia'', the logo is smaller. This also includes the closing variant.
* A color version from 1967 has been reported to exist. The logo is the same, but the background is {{Font color|blue|blue}}, the Adastral is {{Font color|red|red}} ({{Font color|#FFD900|yellow}} on a few programmes), "'''REDIFFUSION'''" is a deeper white, and "{{Font color|#FFD900|LONDON}}" is colored {{Font color|#FFD900|yellow}}.
* A color version from 1967 has been reported to exist. The logo is the same, but the background is {{Font color|blue|blue}}, the Adastral is {{Font color|red|red}} ({{Font color|#FFD900|yellow}} on a few programmes), "'''REDIFFUSION'''" is a deeper white, and "{{Font color|#FFD900|LONDON}}" is colored {{Font color|#FFD900|yellow}}.
* A Christmas variant exists where the background is a live-action batch of tinsel, tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is a old-timely font which has a heavy drop-shadow effect that wipes in before.
* A Christmas variant exists where the background is a live-action batch of tinsel, tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is a old-timely font which has a heavy drop-shadow effect that wipes in before.
** The production version of this variant has the same difference as the normal production variant.


'''FX/SFX:''' The rectangle, star spinning, and sliding.
'''FX/SFX:''' The rectangle, star spinning, and sliding.
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'''Music/Sounds Variant:''' The Christmas variant has this blended with a rendition of "Deck the Halls".
'''Music/Sounds Variant:''' The Christmas variant has this blended with a rendition of "Deck the Halls".


'''Availability:''' Same as the previous logo.
'''Availability:''' Same as the previous logo. The color version was probably used in a few color programs prior to the 1968 loss of this franchise.
* Was seen in-credit with animation on ''Ready, Steady Go!'' VHS releases in the mid-1980s.
* The color version was probably used in a few color programs prior to the 1968 loss of this franchise.
* The Christmas variant was seen on the first episode of ''Do Not Adjust Your Set''.


'''Editor's Note:''' None.
'''Editor's Note:''' None.

Revision as of 01:46, 23 September 2022


Background

Associated-Rediffusion was the first ITV franchise to go on air, providing London's first weekday (Monday through Friday) service. A-R launched with a gala performance, presented jointly with ABC, on Thursday 22 September 1955. In 1964 the channel shortened its name to "Rediffusion London". In 1968, the company's franchise wasn't renewed and it was replaced by Thames (a forced joint venture between Rediffusion and EMI, which by then owned Associated British Corporation, ABC's parent company; ABC had also lost its franchise that year). The surviving A-R/Rediffusion London archive material is owned by Archbuild Ltd. and is held by the British Film Institute. In 1994, Victor Lewis-Smith purchased the rights to the Associated-Rediffusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The present-day A-R (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for ITV, Channel 4 and Channel 5.

1st Logo (September 22, 1955-April 5, 1964)

Nicknames: "Spinning Star", "Adastral", "Rediffusion Star"

Logo: On a black background, a 16-pointed star (called the "Adastral" by the company's owners) spins a little clockwise while "Associated-Rediffusion" and "Presents" or "Channel Nine" slide from the right and left sides of the screen, respectively.

Variant:

  • There is a still logo that's already formed and just the music plays.
  • Later versions of this logo has the text appear bolder than it was previously.

FX/SFX: The star spinning, and the sliding text.

Music/Sounds: A five-note trombone fanfare with five beeps, which represent Associated-Rediffusion's initials in Morse code (short-long, short-long-short).

Music/Sounds Variant: The original version used a stately eleven-note jingle played on a trombone.

Availability: Extinct. Can be found on sites like TVARK, among other recordings.

Editor's Note: None.

2nd Logo (Late 1950s?-1964)

Logo: Set against what appears to be a car is a slightly smaller version of the star from before with the words "ASSOCIATED-REDIFFUSION" are shown with "LONDON'S TELEVISION", in a slightly smaller font, below that. The camera then quickly pans up to a cameraman on a crane.

FX/SFX: It's all live-action.

Music/Sounds: Same as the first logo.

Availability: Extinct; apparently used on outside broadcast (live remote) shows and news programming.

Editor's Note: None.

3rd Logo (August 10-September 16, 1959)

Logo: On a gray background, we see the Adastral star in a small size at the left side of the screen. besides it is "for" and underneath both of them is "Associated-Rediffusion".

FX/SFX: None.

Music/Sounds: Same as the first logo.

Availability: Extinct. Only seen on Gert and Daisy.

Editor's Note: None.

4th Logo (April 6, 1964-July 29, 1968)


Nicknames: "Spinning Star II", "Adastral II", "Rediffusion Star II"

Logo: On a gray background, a black rectangle extends to both sides of the screen. Once it is done, "REDIFFUSION" in white appears on the rectangle. The Adastral star and "LONDON" appear above and below "REDIFFUSION" respectively. The star spins counterclockwise.

Variants:

  • On the first year it was used, after the above details, the gray background would turn black via a sliding effect.
    • On one episode of No Hiding Place, after this transition was complete, the background fades into the opening of the series with the logo superimposed into the shot.
  • On Farewell Arabia, the logo is smaller.
  • A color version from 1967 has been reported to exist. The logo is the same, but the background is blue, the Adastral is red (yellow on a few programmes), "REDIFFUSION" is a deeper white, and "LONDON" is colored yellow.
  • A Christmas variant exists where the background is a live-action batch of tinsel, tightly bound into a spiral rotating counterclockwise, and the "Rediffusion" text is a old-timely font which has a heavy drop-shadow effect that wipes in before.

FX/SFX: The rectangle, star spinning, and sliding.

Music/Sounds: A seven note horn fanfare composed by Johnny Dankworth.

Music/Sounds Variant: The Christmas variant has this blended with a rendition of "Deck the Halls".

Availability: Same as the previous logo. The color version was probably used in a few color programs prior to the 1968 loss of this franchise.

Editor's Note: None.

External Links

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