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'''Visuals:'''
*Station ID: On a black background, there is an overhead view of a television screen with a red border around it and static playing on it. A
*Accompanying clock ident: The TSW logo is situated into the lower right corner of the screen, with the zigzag extending and forming a light blue clock face, with white hands and green squares for the "numbers". This would be used until the station's demise.
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* <u>Filmed</u> variants of the normal and abridged-length versions exist.
* On their <u>first startup,</u> the "TSW" text, which was now flat, rotated towards the screen, when the logo faded to its print version. This was allegedly due to the logo designers not finishing the logo in time for the network's inaugural broadcast.
* A <u>rare "generic" variant</u> of this logo is known to exist. Starting off with the "ITV" logo of the time, outlined in
'''Technique:''' A combination of Scanimation and models.
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{{YouTube|id=VxybogY6zv0}}
'''Visuals:''' On a fading sky background, three pairs of
'''Variant:''' A <u>filmed</u> variant exists.
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Television South West replaced Westward Television as the holder of the ITV South West England franchise on January 1, 1982, though it had actually taken over Westward five months previously. It developed a reputation for homely presentation and for being more ambitious than Westward but lost in the auction-style 1991 franchise round when it was deemed to have bid too much money for its franchise. Consequently, it ceased broadcasting at the end of 1992, when its replacement Westcountry Television took over.
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Visuals:
Trivia: It has been said that the TSW logo is meant to be an abstract sailboat shape, similar to the Golden Hind in the Westward logos. However, in the 2001 documentary 40 Years of ITV, the logo's designer Paul Honeywill stated it wasn't meant to represent anything specific, and was just an abstract but memorable design.
Variants:
Technique: A combination of Scanimation and models.
Audio: A funky synth tune with horns. This is abridged on the "short" variant. There was also a full version of the music, sometimes played at closedown. The music was written and composed by Wil Malone, and is called “That's Soul, Write”.
Availability: Can be viewed on British television archival sites like TV Ark and on YouTube.
Visuals: On a fading sky background, three pairs of green semicircles (designed the same way as the first logo, only without shading) flip from the bottom of the screen into 2D at the middle of the screen. The blue zigzag line follows them and flips back into its normal place as the 3D letters "T", "S", and "W" appear from the top of the screen and spin a little as they go to their normal place. The final product is exactly the same as the print logo, albeit with shinier text.
Variant: A filmed variant exists.
Technique: CGI.
Audio: A 12-note calm horn fanfare, with the last note held. The still variant is silent or uses the ending theme of the show.
Audio Variant: Around Christmas time, a totally different tune was used using a music box.
Visuals: Each ident consists of a slideshow of various images, video clips and shapes, with the final product being TSW fading in and casting a shadow, followed by the name of a season or holiday on top.
Variants: There are six different idents for each holiday and season:
Technique: Computer effects overlaid onto live-action.
Audio: Depends on the ident:
See ITV.
Television idents | |
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American Networks |
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Canadian Networks | |
British Networks |
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Australian Networks | |
Japanese Networks | |
German, Swiss, and Austrian Networks | |
Brazilian Networks | |
French Networks | |
Dutch, Belgian, and Luxembourgish Networks | |
Emirati Networks | |
Qatari Networks | |
Saudi Arabian Networks | |
ITV plc | |||||
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