Tyne Tees Television

From the Audiovisual Identity Database, the motion graphics museum




1st Logo (January 15, 1959-July 16, 1970)


Logo: On a black background, an anchor zooms in to the middle of the screen. Once it zooms in, the anchor morphs into a "T" and two smaller "T"s emerge from the "T" from the left side and the right side. The circle part of the anchor then moves to the left and reveals the words "TYNE TEES" while moving to the right and vanishes after. "TELEVISION channel 8" then appears below the giant "T".

Variants:

  • At the beginning of some news programs, "TYNE TEES TELEVISION NEWS" can be seen above the symbol and "PRESENTS" can be seen below.

Technique: The zooming of the "T", the morphing, the animation of the "T"'s and the circle part of the anchor.

Music/Sounds: An announcer says "Tyne Tees Television, channel 8", and then a nautical sounding fanfare plays. Composed by Arthur Wilkinson and is also contained in its start-up theme, "Three Rivers Fantasy".

Music/Sounds Variant: Rarely, there's no announcer, with the music higher pitched, sounding more cheerful.

Availability: Extinct. Logo enthusiasts in the UK have preserved this logo on tape, like most, if not all logos from ITV. See tvark.org.uk for a good example.


2nd Logo (July 17, 1970-1979)


Logo: On a blue background, four yellow lines go by really quickly from all four sides of the screen. Once they all intersect across the screen, they morph into a stylised "TTTV" which consists of a "T" and a "V" connected together and a "T" connected to the top of the two letters. "TYNE TEES" then appears below the logo and then six red diamonds appear below "TYNE TEES" which then turn into "COLOUR".

Technique: The lines moving and morphing, "TYNE TEES" and "COLOUR" appearing.

Music/Sounds: A majestic horn fanfare, sounding somewhat like the 20th Century Fox fanfare.

Availability: Extinct.

Legacy: This is the first appearance of the TTTV symbol, which would be used for the next 22 years.

3rd Logo (October 24, 1979-September 4, 1988)


Logo: On a blue background, the "TTTV" symbol (designed the same as the 2nd logo) moves towards the center of the screen in Star Wars text fashion, leaving a trail of rainbow lines in the process. Once it reaches the center of the screen, it flips back to normal and its outline flashes at the screen with a cheap rainbow "candy-stripe" effect. The background then turns blue, and "TYNE TEES" zooms out from the bottom of the screen, making a white trail and stops below the "TTTV" symbol.

Variants:

  • There is a Christmas variant of this logo, used around 1981. The background is lighter and there is a cheap holly border surrounding it.
  • Before Northern Life pre-1983, the logo turns into a yellow outline as the background fades to black. The logo then quickly forms a large yellow border with a 3x3 grid of square in it as it transitions to the intro.

Technique: What appears to be cel animation. Scanimate effects are used for the Northern Life variant.

Music/Sounds: A triumphant sounding fanfare made on an synthesizer.

Availability: Extinct.

4th Logo (September 5, 1988-September 1, 1989)


Logo: Against a yellow background textured to look like sand, a stream of grey-coloured water moves across the screen in a wave-like motion. It then splits into several streams and forms the logo in light blue and has a drop shadow. The camera turns upwards and "Tyne Tees", in white, fades in below.

Technique: The water. This was great CGI for the time, and it would have worked better if it was used a few years before to replace the previous one.

Music/Sounds: A synthesised fanfare sounding a little similar to the 3rd logo.

Availability: Extinct, once again.

5th Logo (September 1, 1989-February 1991)

See ITV.

6th Logo (1990-1991)

Logo: We see a twisted, spiral-esque neon stream shooting forward, morphing into the Tyne Tees logo.

Technique: The spiral morphing into the logo.

Music/Sounds: None.

Availability: Extinct. Used as a break bumper in-between programmes and advertisements.


7th Logo (February 1991-October 4, 1992)

Logo: A "screen" containing several images of England flips up from the bottom on a black background. The screen then rotates around to reveal more screens. They then flip upward to form the same logo from before, which is coloured with red, blue, green, and grey diagonal stripes, and situated against a bright light. "TYNE TEES", in a white serif font, appears below.

Variants:

  • A variant used a slightly dimmer spotlight below the TTTV.
  • Sometimes, there's no name below.
  • The second variant features the logo on a multicoloured background which was used from January to May 1992.
  • The third variant features the logo on a bluey-grey background and the words "TYNE TEES" in a blue serif font, appearing below which was used from May to October 4, 1992.

Technique: The "screens".

Music/Sounds: David Dundas' 1989 ITV fanfare from the 5th logo.

Availability: Extinct.

  • Only used as a station ID.

8th Logo (October 5, 1992-September 2, 1996)


Logo: A series of thick white flashes move quickly in various directions across a blue and white background, tracing what turns out to be a new "TTTV" logo, three-dimensional and in silver, with the letters in a chunky serif font and not joined to each other. As the "TTTV" is being formed, it turns to face us, reflecting numerous colours along the way. When it does face us, it shines briefly, and "TYNE TEES", in blue with a white drop-shadow, fades in below.

Variants:

  • A still variant also exists which was used in some TTTV junctions.
    • Sometimes, "STEREO" also appears underneath both the TTTV logo and the words "TYNE TEES" as well.
  • A sign-language version exists that has a person spelling out "Tyne Tees TTTV" (maybe) in sign language, fading out before the logo finishes.
  • A short version exists, where all the flashes move in at once to create the logo as it eases back and the text and background (which is slightly lighter), appears.

Technique: The "TTTV" shining and reflecting colours, and the flashes.

Music/Sounds: An interesting composition of four "chimes", two each at the start and end of the logo, and several "swish" sounds as the "TTTV" is being formed.

Music/Sounds Variants: Sometimes, an announcer can be heard as well.

Availability: Extinct.

Legacy: This is the first appearance of the new TTTV symbol.

9th Logo (September 2, 1996-March 8, 1998)


Logo: Against a stylized blue background, a large gold "3" swoops in from the right and zooms out. To the left of the "3", the letters of the words "NORTH EAST", in gold, unfold, with several rings and electricity moving across them. "TYNE TEES TELEVISION", also in gold and in a Friz Quadrata font, is formed below in a similar fashion.

Trivia: The sample used in the logo's theme can be heard on one of the radio stations in the first Grand Theft Auto game, and also be heard on other logos such as the 3rd Alliance Atlantis logo.

Variants: Sometimes, "888" would also appear in the top left corner as well for programmes featuring subtitles.

Technique: The 3 and the letters being formed. Pretty good mid-90s CGI. The production variants are still.

Music/Sounds: A rather heroic fanfare, ending with Glorious Finale by Peter Siedlaczek from the Orchestral Colours sample library.

Music/Sounds Variants:

  • Sometimes, an announcer can be heard.
  • The production variant is silent.

Availability: Extinct

Legacy: This logo annoyed more people than it delighted. It has even been said by the company who produced it that it was done in one afternoon.

10th Logo (March 9, 1998-September 3, 2000)


Logo: On a similar blue background to the one in the previous logo, we see a map of the North East of England, together with the outlines of the letters "TTTV" (arranged in the same way as before) in a stylised serif font. After a while, the letters turn yellow and become more three-dimensional, while "TYNE TEES TELEVISION" in a Friz Quadrata font appears below.

Variants:

  • Like the 9th logo, sometimes, "888" would also appear in the top left corner as well for programmes featuring subtitles until 1999.
  • There was an evening variant of this logo, with the background in a darker shade of blue.
  • There was also a variant of this logo used before news programmes, with the map replaced by news footage.
  • There was also a variant used before sports programmes, with the map replaced by scenes from football matches.
  • The 40th anniversary variant used a ruby background.

Technique: The letters turning yellow.

Music/Sounds: An abridged version of Glorious Finale by Peter Siedlaczek.

Music/Sounds Variants:

  • Sometimes, an announcer can be heard.
  • The ruby background variant uses some pulsating music similar to the 1st logo.

Availability: Extinct.

  • However, the 1998 Tyne Tees idents were eventually only used before local programmes with the introduction of the ITV Hearts idents on November 8, 1999.

Legacy: Like with the previous logo, it annoyed people more than delighting them. But at least it did bring back a redesigned version of the Tynes Tees symbol.

11th Logo (November 8, 1999-October 27, 2002)

Variants:

  • From December 13, 1999 to 2000, the G-Wizz URL appears on the bottom right of the screen reading "www.g-wizz.net/tttv".
  • From 2000 to 2001, the URL was later changed to "www.tynetees-tv.co.uk".

See ITV.

12th Logo (September 4, 2000-October 27, 2002)

Note: This logo was only used for regional programming.

Logo: Clips of North East footage in a blue tint with dots in the background are playing. When the camera scrolls upwards on the Angel of the North footage, dots fly from big to small in a crescent pattern and a bright flash is seen. The TTTV logo is seen with the dots in blue on a white fading strip. The footage still continues.

Variants:

  • A version is seen with the logo formed and no footage.
  • A sports version of this ident also exists which features footage of horse racing, rugby and snooker and ending with the site of a football hitting a goal net, which was used before local sports programmes.

Technique: The footage and dots with the flash.

Music/Sounds: A piano and violin tune with an announcer.

Availability: Extinct.


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